Better For You Packaged Food in Bulgaria

February 2022 | 26 pages | ID: B55CCD21140EN
Euromonitor International Ltd

Abstracts

Better for you (BFY) packaged food in Bulgaria saw healthy retail value sales growth in 2021 but is recovering from negative sales growth in 2020. Conversely, BFY reduced fat and BFY reduced salt registered slower retail value sales and negative volume growth in 2021 after these categories saw robust sales growth in the previous year. Slower demand was mainly as a result of the lack of stockpiling and decrease in home cooking, which was prevalent in the previous the year. Furthermore, these cate...

Euromonitor International's Better For You Packaged Food in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Better For You Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BETTER FOR YOU PACKAGED FOOD IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
BFY packaged food categories are differently affected in 2021, but overall sales rise
Demand for BFY reduced sugar products increasing thanks to consumers becoming more health aware in 2021
E-commerce thrives thanks to wide variety and availability of products in 2021
PROSPECTS AND OPPORTUNITIES
Bulgarians prefer full fat dairy which is likely to lead to reduced sales in the forecast period
Sales of reduced sugar food set to rise during the forecast period due to consumers indulging
BFY packaged food likely to become more widely available during the forecast period
CATEGORY DATA
Table 1 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 5 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN BULGARIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources