US Denim Jeans Market Report: 2010 Edition
Fashion is today incomplete without denim. Denim comes in all forms, looks and washes to match with every dress. It would be difficult to believe that the same denim was originally employed in clothing for the pants and overalls worn by miners on the west coast (US). A number of technological factors have contributed to making denim the fashion icon that it is today – including vast improvements in spinning, weaving, and finishing. One of the most important parts of creation of the beautiful denim jeans is the washing. Washing plays such an important part in the denim chain because of the umpteen effects that the consumers are looking for on their jeans.
The denim jeans industry is the most fragmented out of total apparel industry. The extension of premium denim brands onto kids' racks is part of the larger trend of luxury marketing pervading nearly every corner of the consumer marketplace. Colored Jeans is the most recent trend whereas white denim has become an evergreen color. Nowadays teens have become more specific for their shopping.
Denim jeans have almost become a necessity in the present scenario. By age, jeans wear sales have increased significantly in the 13-17 and 25-34 age groups. By volume men’s/boy’s jeans shipment market is more than that of women’s/girl’s jeans shipments in US.
The report analyzes the denim jeans industry in the US. It sheds light on major market segments such as women’s and men’s denim jeans market. It also studies the import/export pattern in the US. The report also analyses recent industry trends and competitive scenario of the market.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
The denim jeans industry is the most fragmented out of total apparel industry. The extension of premium denim brands onto kids' racks is part of the larger trend of luxury marketing pervading nearly every corner of the consumer marketplace. Colored Jeans is the most recent trend whereas white denim has become an evergreen color. Nowadays teens have become more specific for their shopping.
Denim jeans have almost become a necessity in the present scenario. By age, jeans wear sales have increased significantly in the 13-17 and 25-34 age groups. By volume men’s/boy’s jeans shipment market is more than that of women’s/girl’s jeans shipments in US.
The report analyzes the denim jeans industry in the US. It sheds light on major market segments such as women’s and men’s denim jeans market. It also studies the import/export pattern in the US. The report also analyses recent industry trends and competitive scenario of the market.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
1. DENIM JEANS: AN INTRODUCTION
1.1 Denim
1.2 Jeans – the most popular garment ever
1.3 Usage
1.4 Denim Product Development
2. GLOBAL DENIM MARKET
2.1 Overview
2.2 Premium Denim Market
2.3 Outlook
3. US DENIM JEANS MARKET
3.1 Denim Suppliers
3.2 Brand Competition
3.3 Consumer Preferences
3.4 Per Capita Consumption of Jeans
3.5 US Men’s Jeans Market
3.6 US Women’s Jeans Market
3.7 Denim Imports & Exports
Major Exporting Countries
Major Importing Countries
Price Trend
4. CYCLIC TRENDS IN DENIM JEANS
4.1` Variables of Jeans ‘Fit’
4.2 The Next Trend: Outlook
4.3 Denim Craze: From Apparel Industry Items to Fashion Wear
5. CHALLENGES
5.1 Denim as a “wardrobe staple”
5.2 Strategic alliances
6. DENIM MARKET - COMPETITIVE LANDSCAPE
7. COMPANY PROFILES
7.1 VF Corp
Overview
Financial Highlights
Business Strategies
Reach New Consumers
Investment in Technology
Expansion in Key Geographic Markets
Global Direct-to-Consumer Platform
7.2 Liz Claiborne, Inc
Overview
Financial Highlights
Business Strategies
Growth Strategy
Building Powerful Brands
7.3 True Religion
Overview
Financial Highlights
Business Strategies
Product Differentiation
International Expansion
Turnaround Strategy
8. MARKET OUTLOOK
8.1 Market Forecast
8.2 Forecast Methodology
8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis
1.1 Denim
1.2 Jeans – the most popular garment ever
1.3 Usage
1.4 Denim Product Development
2. GLOBAL DENIM MARKET
2.1 Overview
2.2 Premium Denim Market
2.3 Outlook
3. US DENIM JEANS MARKET
3.1 Denim Suppliers
3.2 Brand Competition
3.3 Consumer Preferences
3.4 Per Capita Consumption of Jeans
3.5 US Men’s Jeans Market
3.6 US Women’s Jeans Market
3.7 Denim Imports & Exports
Major Exporting Countries
Major Importing Countries
Price Trend
4. CYCLIC TRENDS IN DENIM JEANS
4.1` Variables of Jeans ‘Fit’
4.2 The Next Trend: Outlook
4.3 Denim Craze: From Apparel Industry Items to Fashion Wear
5. CHALLENGES
5.1 Denim as a “wardrobe staple”
5.2 Strategic alliances
6. DENIM MARKET - COMPETITIVE LANDSCAPE
7. COMPANY PROFILES
7.1 VF Corp
Overview
Financial Highlights
Business Strategies
Reach New Consumers
Investment in Technology
Expansion in Key Geographic Markets
Global Direct-to-Consumer Platform
7.2 Liz Claiborne, Inc
Overview
Financial Highlights
Business Strategies
Growth Strategy
Building Powerful Brands
7.3 True Religion
Overview
Financial Highlights
Business Strategies
Product Differentiation
International Expansion
Turnaround Strategy
8. MARKET OUTLOOK
8.1 Market Forecast
8.2 Forecast Methodology
8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis
LIST OF CHARTS
Future Projections of World Textile and Apparel Trade, 2009
Share of Jeans Purchases by Region, 2009
Top Ten Suppliers: of Denim Jeans to US: 09/08
Consumers Preference – Factors that Influence Favorite Denim Jeans Brand, 2009
Consumers Preference – Purchase Denim Jeans with Performance Features, 2009
Consumers Purchase of National Vs Private Label Brands, 2009
Waist Rise Trend, (1950-2010)
Leg Openings Trend, (1950-2010)
Ankle Openings Trend, (1950-2010)
VF Corp. Revenue (2006 – 2010)
Liz Claiborne Revenue (2006 – 2010)
True Religion Revenue (2006 – 2010)
US Men’s Denim Market Forecast (2010-2015)
Future Projections of World Textile and Apparel Trade, 2009
Share of Jeans Purchases by Region, 2009
Top Ten Suppliers: of Denim Jeans to US: 09/08
Consumers Preference – Factors that Influence Favorite Denim Jeans Brand, 2009
Consumers Preference – Purchase Denim Jeans with Performance Features, 2009
Consumers Purchase of National Vs Private Label Brands, 2009
Waist Rise Trend, (1950-2010)
Leg Openings Trend, (1950-2010)
Ankle Openings Trend, (1950-2010)
VF Corp. Revenue (2006 – 2010)
Liz Claiborne Revenue (2006 – 2010)
True Religion Revenue (2006 – 2010)
US Men’s Denim Market Forecast (2010-2015)
LIST OF TABLES
Imports of Jeans into US, 2008
US Men’s Denim Jeans Market, 2009-2010
US Women’s Jeans by Distribution Channel (by Value), 2010
U.S. Women’s Denim Jeans Market, 2009-2010
Imports of Men’s’/ Boys Jeans & Breeches into US, 2009-2010
Major Exporting Nations of Men’s/Boys Jeans/Breeches to US (by Volume), 2010
Average Prices for Exports of Jeans in US, 2009-10
Import of Women’s/Girls’ Denim Jeans/Breeches into US, (Jan-June) 2009-10
Imports of Women’s /Girls’ Denim Jeans/Breeches into US- Country wise, 2009-2010
Prices of Women’s/ Girls Denim Jeans, 2009-2010
Imports of Denim Fabrics into US, Q12009-Q12010
Major Countries Exporting Denim Fabrics to US, Q12010
Dependent & Independent Variables (2003– 2010)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
Imports of Jeans into US, 2008
US Men’s Denim Jeans Market, 2009-2010
US Women’s Jeans by Distribution Channel (by Value), 2010
U.S. Women’s Denim Jeans Market, 2009-2010
Imports of Men’s’/ Boys Jeans & Breeches into US, 2009-2010
Major Exporting Nations of Men’s/Boys Jeans/Breeches to US (by Volume), 2010
Average Prices for Exports of Jeans in US, 2009-10
Import of Women’s/Girls’ Denim Jeans/Breeches into US, (Jan-June) 2009-10
Imports of Women’s /Girls’ Denim Jeans/Breeches into US- Country wise, 2009-2010
Prices of Women’s/ Girls Denim Jeans, 2009-2010
Imports of Denim Fabrics into US, Q12009-Q12010
Major Countries Exporting Denim Fabrics to US, Q12010
Dependent & Independent Variables (2003– 2010)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
