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Teen Apparel Market Report: 2008 Edition

August 2008 | 25 pages | ID: TFB480A68CBEN
Koncept Analytics

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Teen apparel market is growing rapidly and has become a significant segment of the apparel industry. Retailers are adapting new techniques to sustain teenagers’ interest by offering innovative designs and introducing new products. The teen segment is often deemed inconsistent due to changing fashion preferences and is always looking for the next fashion hit.

One of the growth drivers of teen apparel market is teens growing population which is growing faster than the overall US population growth. The report analyzes teen shopping behavior, buying preferences and favorite brands. It also focuses on their annual fashion spending and their budget apportion.

The report also gives an overview of Canadian teen apparel market and major factors driving teen apparel industry. It profiles major competitors in the market, their business strategies and financial overview.


1.1 US Teen Apparel Market
  Market Value
  Online Teen Shopping Behavior
  Fashion Ideas among Teenage Female
  Annual Fashion Spending
  Top Rated Brands
  Teens Budget Allocation
1.2 Canadian Teen Apparel Market

Teen Apparel Population Penetration
Retail Sales


2.1 Growing Teens Market with Increasing Population
2.2 Young Shirting Green Issues
2.3 Plus Size Clothes For Teens - Stylin' and Hip
2.4 Technology Changes the Competitive Landscape
2.5 T-Shirts - Most Popular Garment in Teen Segment
2.6 Making Way for New Fabrics


Male Teens' Brand Preferences
Store Count
Girl’s Preferred Brands
Current Market State


4.1 Aeropostale
  Key Financials
  Business Strategies
  New lifestyle marketing campaign
  Significant Store Growth
  Promotional Pricing Strategy
4.2 American Eagle Outfitters
  Key Financials
  Business Strategies
  Store Expansion to Maximize its Reach
  Innovative Promotional Campaigns
  Intimate Apparel Sub-brand to Drive Growth
4.3 Pacific Sunwear
  Key Financials
  Business Strategies
  Focus on Junior Segment
  Unique Mix of Branded and Private Label Merchandise
  Strong Relationships with Vendors
4.4 Urban Outfitters
  Key Financials
  Business Strategies
  Square Footage Growth in Existing Concepts
  New Technology to Drive Sales


US - Top Five Items Purchased by Teens (2007)
Tween Girls' Source of Fashion Ideas (2006)
Teen Annual Fashion Spending (2007-08)
Consumers' Preferred Place to Research Products (2007)
Teens Budget Allocation by Category (2006-07)
Percentage of Brand Preference among Teens (2003/06)
US Retail Youth/Teen Apparel Population Penetration (2007)
Canada Retail Youth/Teen Apparel Population Penetration (2007)
Percent Change in Retail Sales (2007-08)
Youth Population Projection by Age Group (2006-11E)
American Eagle Outfitters - Revenue by Geography (2005-08)
Pacific Sunwear - Revenue by Segments (2006-08)


Kids/Teen Apparel – US Market (2003-06)
Teens’ Top Rated Brands (2007)
Canadian Apparel Market Segmentation (2007)
Male Teens' Apparel Brand Preferences (2007)
Store Count and % Penetration (Sep 2007)
Girl’s Most Preferred Brands (2007)
Brands Becoming Popular in Girls (2007)
Aeropostale – Revenue Growth (2004-08)
Urban Outfitters - Revenue and Assets (2004-08)

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