Grocery Retailers in Kenya

February 2023 | 20 pages | ID: GE16B495C55EN
Euromonitor International Ltd

Abstracts

Brick and mortar grocery stores remain extremely popular in Kenya, despite ongoing strong growth in e-commerce. The number of grocery stores outlets continued to increase in Kenya in 2022 as operators looked to expand as the country continued its recovery from the impact of the COVID-19 pandemic. For example, Quick Mart opened several new outlets in Kenya in 2022. In addition, Naivas also opened a few new supermarkets in 2022, one at the Kiambu Mall in April 2022, another at Safari Center in Nai
Euromonitor International's Grocery Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Convenience Retailers, Discounters, Foods/Drink/Tobacco Specialists, Hypermarkets, Small Local Grocers, Supermarkets, Warehouse Clubs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Grocery Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

GROCERY RETAILERS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leading players look to expand as Kenya looks to recover from the COVID-19 pandemic
Strong competition from dukas stores forces some players out of the market
Grocer retailers look to expand into the digital landscape
PROSPECTS AND OPPORTUNITIES
Modern grocery retailers expected to expand their reach into more areas
Competition likely to intensify as Naivas brings on board new investor
Traditional grocery retailers expected to modernise as competition grows
CHANNEL DATA
Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 2 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 3 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 5 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 6 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 7 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 8 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 9 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 11 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 12 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 14 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 15 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
RETAIL IN KENYA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
MARKET DATA
Table 16 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 17 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 18 Sales in Retail Offline by Channel: Value 2017-2022
Table 19 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 20 Retail Offline Outlets by Channel: Units 2017-2022
Table 21 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 22 Retail GBO Company Shares: % Value 2018-2022
Table 23 Retail GBN Brand Shares: % Value 2019-2022
Table 24 Retail Offline GBO Company Shares: % Value 2018-2022
Table 25 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 26 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 27 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 28 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 29 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 30 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 31 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 32 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 33 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 34 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources