State of the US Denim Jeans Market

Date: July 22, 2007
Pages: 21
US$ 950.00
Publisher: Koncept Analytics
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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State of the US Denim Jeans Market
The denim market’s double-digit growth is gradually declining, largely due to saturation of sales channels, lack of innovation and a decline in the women’s segment. Retailers are also concerned about their inventory levels but confidence amongst manufacturers has yet not diminished.

The report focuses on the US denim jeans market – value, growth rate, and segments. It discusses the key trends prevalent in the market like brand loyalty, rising imports from China, demographic behavior and the state of premium brands.

The report provides comprehensive analysis of the men’s and women’s segment of the market. It also profiles the major brands, including their recent significant developments.


The denim market is going through a bad phase with saturated sales channels, largely due to an abundance of brands and overproduction that the target consumer base has not been able to consume.


2.1 Men’s Segment
  In the men’s market, mid-tier retail chains are showing greater potential as compared to department stores.
  US Men's Jeans Sales (by value)
  US Men's Jeans Sales (by volume)
  US Men's Jeans Sales by Distribution Channel
  US Men's Jeans Sales by Age Group
2.2 Women’s Segment
  The double-digit growth of the denim market is slowing down, mainly due to the trouble in women's jeans market.
  US Women's Jeans Sales (by value)
  US Women's Jeans Sales (by volume)
  US Women's Jeans – Average Price
  US Women's Jeans Sales by Distribution Channel
  US Women's Jeans Sales by Age


3.1 Denim Jeans - High Brand Loyalty
3.2 China Benefits from Strong US Imports
3.3 Hispanic Consumers’ Preference for Denim
3.4 Premium Power: Lost In Transformation
3.5 Gen Y’s High Expenditure on Denim
3.6 Rising Popularity of Denim in Children
3.7 Denim – A Key Component of Women’s Fashion Portfolio


4.1 Levi’s
  Levi Strauss & Company was founded in 1853. Its apparel products are sold under the Levi's, Dockers and Levi Strauss Signature brands.
  Significant Developments
4.2 Wrangler
  Wrangler is owned by VF Corporation, a leading designer, manufacturer, marketer, and distributor of branded apparel and related products.
  Significant Developments
4.3 Lee
  Established in 1889, Lee is owned by VF Corporation. In domestic markets, Lee products are sold through department stores, mid-tier stores and specialty stores.
  Significant Developments
4.4 Gap
  The Gap, Inc. is a global specialty retailer operating retail and outlet stores selling casual apparel, accessories and personal care products for men, women and children.
  Significant Developments
4.5 Old Navy
  Old Navy is owned by Gap Inc., which owns other clothing stores such as the Gap and Banana Republic. The company operates 945 Old Navy stores.
  Significant Developments
4.6 American Eagle Outfitters
  American Eagle Outfitters is a vertically integrated, specialty retailer which offers customers fashionable and trend-right basic apparel.
  Significant Developments
4.7 Polo Ralph Lauren
  Polo Ralph Lauren Corporation is a global luxury lifestyle brand offering apparel collections, home furnishings and accessories.
  Significant Developments


Top Denim Jeans Regional Suppliers
Denim Jeans Demographics by Ethnicity
Top Brands in 17-26 Age Group (2006)
Females with/without Children Buying Denim Jeans (2006)
Top 10 Brands by Sales (March 2007)


US Men's Jeans Sales by Value (2005-07)
US Men's Jeans Sales by Volume (2005-07)
US Men's Jeans Sales by Distribution Channel (2006-07)
US Men's Jeans Sales by Age Group (2006-07)
US Women's Jeans Sales by Value (2006-07)
US Women's Jeans Sales by Volume (2006-07)
US Women's Jeans – Average Price (2006-07)
US Women's Jeans Sales by Distribution Channel (2006-07)
US Women's Jeans Sales by Age (2006-07)
Consumers Loyalty between Brand Types
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