Yoghurt in Morocco

Date: November 22, 2010
Pages: 52
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: Y48A69A5A8DEN
Leaflet:

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Yoghurt continued to gain popularity as consumers adopted it to eat after meals or as an in-between-meals snack. It has gained acceptance among increasingly health-conscious consumers, as it is perceived to benefit the digestive system and weight control. The growing health and wellness trend drove demand for yoghurt during the review period. This trend was evident in the launch of healthier products in 2009 such as Yawmy 00%, with reduced sugar and fat, by Centrale Laitière Maroc Lait or Linea...

Euromonitor International's Yoghurt in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Chocolate-based Flavoured Powder Drinks, Dairy Only Flavoured Milk Drinks, Dairy-based Desserts, Drinking Yoghurt, Flavoured Fromage Frais and Quark, Flavoured Milk Drinks with Fruit Juice, Flavoured, Functional Condensed Milk, Fresh/Pasteurised Milk, Goat Milk, Hard Cheese, Long-Life/UHT Milk, Malt-based Hot Drinks, Non-Chocolate-based Flavoured Powder Drinks, Plain Condensed/Evaporated Milk, Plain Fromage Frais and Quark, Savoury Fromage Frais and Quark, Soft Cheese, Soy Drinks, Soy Milk, Soy-based Desserts, Spoonable Yoghurt, Spreadable Processed Cheese, Spreadable Unprocessed Cheese, Unspreadable Processed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Yoghurt market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Yoghurt in Morocco
Euromonitor International
November 2010

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Yoghurt by Category: Volume 2005-2010
  Table 2 Sales of Yoghurt by Category: Volume 2005-2010
  Table 3 Sales of Yoghurt by Category: Value 2005-2010
  Table 4 Sales of Yoghurt by Category: % Volume Growth 2005-2010
  Table 5 Sales of Yoghurt by Category: % Value Growth 2005-2010
  Table 6 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
  Table 7 Leading Flavours for Flavoured Spoonable Yoghurt 2005-2010
  Table 8 Leading Flavours for Fruited Spoonable Yoghurt 2005-2010
  Table 9 Yoghurt Company Shares 2005-2009
  Table 10 Yoghurt Brand Shares 2006-2009
  Table 11 Forecast Sales of Yoghurt by Category: Volume 2010-2015
  Table 12 Forecast Sales of Yoghurt by Category: Value 2010-2015
  Table 13 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
  Table 14 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Centrale Laitière Maroc Lait - Packaged Food - Morocco
Strategic Direction
Key Facts
  Summary 1 Centrale Laitière Maroc Lait: Key Facts
  Summary 2 Centrale Laitière Maroc Lait: Operational Indicators
Company Background
Competitive Positioning
  Summary 3 Centrale Laitière Maroc Lait: Competitive Position 2009
Cooperative Copag - Packaged Food - Morocco
Strategic Direction
Key Facts
  Summary 4 Cooperative COPAG: Key Facts
  Summary 5 Cooperative COPAG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Cooperative COPAG: Competitive Position 2009
Executive Summary
Consistent Growth Maintained Despite Weak Economic Performance
Increasing Consumer Health and Wellness Awareness
Domestic Players Continue To Lead Sales
Independent Small Grocers Remain Leading Distribution Channel
Strong Growth Expected Over Forecast Period
Key Trends and Developments
Moroccan Economy Recovering Slowly
Rising Consumer Health and Wellness Awareness
Small Pack Sizes Stimulate Sales
Need for Convenience Shaping Demand and Distribution Trends
Spread of Supermarkets/hypermarkets Broadens Choice
Market Data
  Table 15 Sales of Packaged Food by Category: Volume 2005-2010
  Table 16 Sales of Packaged Food by Category: Value 2005-2010
  Table 17 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 18 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 19 GBO Shares of Packaged Food 2005-2009
  Table 20 NBO Shares of Packaged Food 2005-2009
  Table 21 NBO Brand Shares of Packaged Food 2006-2009
  Table 22 Penetration of Private Label by Category 2005-2009
  Table 23 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 24 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 25 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 26 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 29 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
  Table 30 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 31 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 32 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 33 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 34 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 35 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 36 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 37 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 38 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 39 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 40 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 41 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 42 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 43 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 44 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 45 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 46 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 47 Company Shares of Nutrition/Staples 2005-2009
  Table 48 Brand Shares of Nutrition/Staples 2006-2009
  Table 49 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 50 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 51 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 52 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 53 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 54 Sales of Meal Solutions by Category: Value 2005-2010
  Table 55 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 56 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 57 Company Shares of Meal Solutions 2005-2009
  Table 58 Brand Shares of Meal Solutions 2006-2009
  Table 59 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 60 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 61 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 62 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 7 Research Sources
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