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Yoghurt in Malaysia

September 2010 | 53 pages | ID: Y781CE7FBDFEN
Euromonitor International Ltd

US$ 990.00

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Yoghurt continued to post positive growth in 2010, which was partly bolstered by an improved economic situation. There is also greater awareness of the health benefits of yoghurt among Malaysians. This arises from media coverage and the influence of Western culture, where yoghurt is widely consumed and the benefits of yoghurt are well known. As a result, yoghurt continues to gain popularity in Malaysia.

Euromonitor International's Yoghurt in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Chocolate-based Flavoured Powder Drinks, Dairy Only Flavoured Milk Drinks, Dairy-based Desserts, Drinking Yoghurt, Flavoured Fromage Frais and Quark, Flavoured Milk Drinks with Fruit Juice, Flavoured, Functional Condensed Milk, Fresh/Pasteurised Milk, Goat Milk, Hard Cheese, Long-Life/UHT Milk, Malt-based Hot Drinks, Non-Chocolate-based Flavoured Powder Drinks, Plain Condensed/Evaporated Milk, Plain Fromage Frais and Quark, Savoury Fromage Frais and Quark, Soft Cheese, Soy Drinks, Soy Milk, Soy-based Desserts, Spoonable Yoghurt, Spreadable Processed Cheese, Spreadable Unprocessed Cheese, Unspreadable Processed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Yoghurt market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Yoghurt in Malaysia
Euromonitor International
September 2010

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Yoghurt by Category: Volume 2005-2010
  Table 2 Sales of Yoghurt by Category: Value 2005-2010
  Table 3 Sales of Yoghurt by Category: % Volume Growth 2005-2010
  Table 4 Sales of Yoghurt by Category: % Value Growth 2005-2010
  Table 5 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
  Table 6 Leading Flavours for Fruited Spoonable Yoghurt 2005-2010
  Table 7 Yoghurt Company Shares 2005-2009
  Table 8 Yoghurt Brand Shares 2006-2009
  Table 9 Forecast Sales of Yoghurt by Category: Volume 2010-2015
  Table 10 Forecast Sales of Yoghurt by Category: Value 2010-2015
  Table 11 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
  Table 12 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Malaysia Milk Sdn Bhd - Packaged Food - Malaysia
Strategic Direction
Key Facts
  Summary 1 Malaysia Milk Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Malaysia Milk Sdn Bhd: Competitive Position 2009
Mamee-double Decker (m) Bhd - Packaged Food - Malaysia
Strategic Direction
Key Facts
  Summary 3 Mamee-Double Decker (M) Bhd: Key Facts
  Summary 4 Mamee-Double Decker (M) Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 5 Mamee-Double Decker (M) Bhd: Competitive Position 2009
Executive Summary
Recovering Economic Conditions Lead To Steady Improvement
Health, Convenience and Indulgence Trends Continue To Drive Innovation
Nestlé (m) Bhd Retains the Leading Position in Packaged Food
Supermarkets/hypermarkets Remain Popular Backed by Promotional Efforts
Packaged Food Projected To Show Positive Growth
Key Trends and Developments
Products and Packaging Formats Heighten Consumer Convenience
Private Label Products Have Become Increasingly in Demand
Manufacturers Respond To Consumers' Growing Health Concerns
Manufacturers Employ Innovative Approaches To Promote Brand Awareness
Indulgence Products Ride on the Wave of Economic Recovery
Market Data
  Table 13 Sales of Packaged Food by Category: Volume 2005-2010
  Table 14 Sales of Packaged Food by Category: Value 2005-2010
  Table 15 Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 16 Sales of Packaged Food by Category: % Value Growth 2005-2010
  Table 17 GBO Shares of Packaged Food 2005-2009
  Table 18 NBO Shares of Packaged Food 2005-2009
  Table 19 NBO Brand Shares of Packaged Food 2006-2009
  Table 20 Penetration of Private Label by Category 2005-2009
  Table 21 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
  Table 22 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
  Table 23 Forecast Sales of Packaged Food by Category: Volume 2010-2015
  Table 24 Forecast Sales of Packaged Food by Category: Value 2010-2015
  Table 25 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 26 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 27 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
  Table 28 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
  Table 29 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 30 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 31 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
  Table 32 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
  Table 33 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
  Table 34 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
  Table 35 Company Shares of Impulse and Indulgence Products 2005-2009
  Table 36 Brand Shares of Impulse and Indulgence Products 2006-2009
  Table 37 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
  Table 38 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
  Table 39 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
  Table 40 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 41 Sales of Nutrition/Staples by Category: Volume 2005-2010
  Table 42 Sales of Nutrition/Staples by Category: Value 2005-2010
  Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
  Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
  Table 45 Company Shares of Nutrition/Staples 2005-2009
  Table 46 Brand Shares of Nutrition/Staples 2006-2009
  Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
  Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
  Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
  Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 51 Sales of Meal Solutions by Category: Volume 2005-2010
  Table 52 Sales of Meal Solutions by Category: Value 2005-2010
  Table 53 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
  Table 54 Sales of Meal Solutions by Category: % Value Growth 2005-2010
  Table 55 Company Shares of Meal Solutions 2005-2009
  Table 56 Brand Shares of Meal Solutions 2006-2009
  Table 57 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
  Table 58 Forecast Sales of Meal Solutions by Category: Value 2010-2015
  Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
  Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
  Summary 6 Research Sources


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