Yoghurt in Kenya
Overall sales of yoghurt remained stagnant in 2010 as a result of the poor economic performance of the review period. This affected consumers’ spending and forced them to cut out non-essential dairy products such as yoghurts. This situation was still defining for consumers in 2010 and the economic recovery did not have a significant impact on category sales.
Euromonitor International's Yoghurt in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chocolate-based Flavoured Powder Drinks, Dairy Only Flavoured Milk Drinks, Dairy-based Desserts, Drinking Yoghurt, Flavoured Fromage Frais and Quark, Flavoured Milk Drinks with Fruit Juice, Flavoured, Functional Condensed Milk, Fresh/Pasteurised Milk, Goat Milk, Hard Cheese, Long-Life/UHT Milk, Malt-based Hot Drinks, Non-Chocolate-based Flavoured Powder Drinks, Plain Condensed/Evaporated Milk, Plain Fromage Frais and Quark, Savoury Fromage Frais and Quark, Soft Cheese, Soy Drinks, Soy Milk, Soy-based Desserts, Spoonable Yoghurt, Spreadable Processed Cheese, Spreadable Unprocessed Cheese, Unspreadable Processed Cheese.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Yoghurt in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chocolate-based Flavoured Powder Drinks, Dairy Only Flavoured Milk Drinks, Dairy-based Desserts, Drinking Yoghurt, Flavoured Fromage Frais and Quark, Flavoured Milk Drinks with Fruit Juice, Flavoured, Functional Condensed Milk, Fresh/Pasteurised Milk, Goat Milk, Hard Cheese, Long-Life/UHT Milk, Malt-based Hot Drinks, Non-Chocolate-based Flavoured Powder Drinks, Plain Condensed/Evaporated Milk, Plain Fromage Frais and Quark, Savoury Fromage Frais and Quark, Soft Cheese, Soy Drinks, Soy Milk, Soy-based Desserts, Spoonable Yoghurt, Spreadable Processed Cheese, Spreadable Unprocessed Cheese, Unspreadable Processed Cheese.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Yoghurt market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Yoghurt in Kenya
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt by Category: Volume 2005-2010
Table 2 Sales of Yoghurt by Category: Value 2005-2010
Table 3 Sales of Yoghurt by Category: % Volume Growth 2005-2010
Table 4 Sales of Yoghurt by Category: % Value Growth 2005-2010
Table 5 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 6 Yoghurt Company Shares 2005-2009
Table 7 Yoghurt Brand Shares 2006-2009
Table 8 Forecast Sales of Yoghurt by Category: Volume 2010-2015
Table 9 Forecast Sales of Yoghurt by Category: Value 2010-2015
Table 10 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
Table 11 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Brookside Dairy Ltd in Packaged Food (kenya)
Strategic Direction
Key Facts
Summary 1 Brookside Dairy Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Brookside Dairy Ltd: Competitive Position 2009
Executive Summary
Economic Downturn Leads To Reduced Consumer Spending
More Sophisticated Lifestyles Among Upper Income Consumers
Modern Retailers Control Distribution
Global Economic Recovery Set To Benefit Packaged Food in Kenya
Market Data
Table 12 Sales of Packaged Food by Category: Volume 2005-2010
Table 13 Sales of Packaged Food by Category: Value 2005-2010
Table 14 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 15 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 16 GBO Shares of Packaged Food 2005-2009
Table 17 NBO Shares of Packaged Food 2005-2009
Table 18 NBO Brand Shares of Packaged Food 2006-2009
Table 19 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 20 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 21 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 22 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 23 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 26 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 27 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 28 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 30 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 31 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 32 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 33 Company Shares of Impulse and Indulgence Products 2005-2009
Table 34 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 35 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 36 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 37 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 40 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 43 Company Shares of Nutrition/Staples 2005-2009
Table 44 Brand Shares of Nutrition/Staples 2006-2009
Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Meal Solutions by Category: Volume 2005-2010
Table 50 Sales of Meal Solutions by Category: Value 2005-2010
Table 51 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 52 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 53 Company Shares of Meal Solutions 2005-2009
Table 54 Brand Shares of Meal Solutions 2006-2009
Table 55 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 56 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 57 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 58 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 3 Research Sources
Euromonitor International
November 2010
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt by Category: Volume 2005-2010
Table 2 Sales of Yoghurt by Category: Value 2005-2010
Table 3 Sales of Yoghurt by Category: % Volume Growth 2005-2010
Table 4 Sales of Yoghurt by Category: % Value Growth 2005-2010
Table 5 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 6 Yoghurt Company Shares 2005-2009
Table 7 Yoghurt Brand Shares 2006-2009
Table 8 Forecast Sales of Yoghurt by Category: Volume 2010-2015
Table 9 Forecast Sales of Yoghurt by Category: Value 2010-2015
Table 10 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
Table 11 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Brookside Dairy Ltd in Packaged Food (kenya)
Strategic Direction
Key Facts
Summary 1 Brookside Dairy Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Brookside Dairy Ltd: Competitive Position 2009
Executive Summary
Economic Downturn Leads To Reduced Consumer Spending
More Sophisticated Lifestyles Among Upper Income Consumers
Modern Retailers Control Distribution
Global Economic Recovery Set To Benefit Packaged Food in Kenya
Market Data
Table 12 Sales of Packaged Food by Category: Volume 2005-2010
Table 13 Sales of Packaged Food by Category: Value 2005-2010
Table 14 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 15 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 16 GBO Shares of Packaged Food 2005-2009
Table 17 NBO Shares of Packaged Food 2005-2009
Table 18 NBO Brand Shares of Packaged Food 2006-2009
Table 19 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 20 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 21 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 22 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 23 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 26 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 27 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 28 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 30 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 31 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 32 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 33 Company Shares of Impulse and Indulgence Products 2005-2009
Table 34 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 35 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 36 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 37 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 40 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 43 Company Shares of Nutrition/Staples 2005-2009
Table 44 Brand Shares of Nutrition/Staples 2006-2009
Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Meal Solutions by Category: Volume 2005-2010
Table 50 Sales of Meal Solutions by Category: Value 2005-2010
Table 51 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 52 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 53 Company Shares of Meal Solutions 2005-2009
Table 54 Brand Shares of Meal Solutions 2006-2009
Table 55 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 56 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 57 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 58 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 3 Research Sources