Yoghurt in Greece
The sharp decline in yoghurt volume sales witnessed in 2008 and 2009 appeared to slow down in 2010 as a result of severe price wars, accelerated by Danone’s launch of Activia at EUR0.5 per 125g pack in 2009. Against the backdrop of general economic downturn, ‘buy two get one free’ offers and price reductions are primary options for manufacturers hoping to retain their shares. In addition to offers, manufacturers also strive to retain share through innovation, smaller packaging/lower pricing and...
Euromonitor International's Yoghurt in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chocolate-based Flavoured Powder Drinks, Dairy Only Flavoured Milk Drinks, Dairy-based Desserts, Drinking Yoghurt, Flavoured Fromage Frais and Quark, Flavoured Milk Drinks with Fruit Juice, Flavoured, Functional Condensed Milk, Fresh/Pasteurised Milk, Goat Milk, Hard Cheese, Long-Life/UHT Milk, Malt-based Hot Drinks, Non-Chocolate-based Flavoured Powder Drinks, Plain Condensed/Evaporated Milk, Plain Fromage Frais and Quark, Savoury Fromage Frais and Quark, Soft Cheese, Soy Drinks, Soy Milk, Soy-based Desserts, Spoonable Yoghurt, Spreadable Processed Cheese, Spreadable Unprocessed Cheese, Unspreadable Processed Cheese.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Yoghurt in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chocolate-based Flavoured Powder Drinks, Dairy Only Flavoured Milk Drinks, Dairy-based Desserts, Drinking Yoghurt, Flavoured Fromage Frais and Quark, Flavoured Milk Drinks with Fruit Juice, Flavoured, Functional Condensed Milk, Fresh/Pasteurised Milk, Goat Milk, Hard Cheese, Long-Life/UHT Milk, Malt-based Hot Drinks, Non-Chocolate-based Flavoured Powder Drinks, Plain Condensed/Evaporated Milk, Plain Fromage Frais and Quark, Savoury Fromage Frais and Quark, Soft Cheese, Soy Drinks, Soy Milk, Soy-based Desserts, Spoonable Yoghurt, Spreadable Processed Cheese, Spreadable Unprocessed Cheese, Unspreadable Processed Cheese.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Yoghurt market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Yoghurt in Greece
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt by Category: Volume 2005-2010
Table 2 Sales of Yoghurt by Category: Value 2005-2010
Table 3 Sales of Yoghurt by Category: % Volume Growth 2005-2010
Table 4 Sales of Yoghurt by Category: % Value Growth 2005-2010
Table 5 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 6 Leading Flavours for Flavoured Spoonable Yoghurt 2005-2010
Table 7 Leading Flavours for Fruited Spoonable Yoghurt 2005-2010
Table 8 Yoghurt Company Shares 2005-2009
Table 9 Yoghurt Brand Shares 2006-2009
Table 10 Forecast Sales of Yoghurt by Category: Volume 2010-2015
Table 11 Forecast Sales of Yoghurt by Category: Value 2010-2015
Table 12 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Fage SA - Packaged Food - Greece
Strategic Direction
Key Facts
Summary 1 Fage SA: Key Facts
Summary 2 Fage SA: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
Summary 3 Fage SA: Competitive Position 2009
Mevgal Macedonian Milk Industry SA - Packaged Food - Greece
Strategic Direction
Key Facts
Summary 4 Mevgal Macedonian Milk Industry SA: Key Facts
Summary 5 Mevgal Macedonian Milk Industry SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Mevgal Macedonian Milk Industry SA: Competitive Position 2009
Olympos SA - Packaged Food - Greece
Strategic Direction
Key Facts
Summary 7 Olympos SA: Key Facts
Company Background
Production
Summary 8 Olympos SA: Production Statistics 2009
Competitive Positioning
Summary 9 Olympos SA: Competitive Position 2009
Vivartia SA - Packaged Food - Greece
Strategic Direction
Key Facts
Summary 10 Vivartia SA: Key Facts
Summary 11 Vivartia SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Vivartia SA: Competitive Position 2009
Executive Summary
Packaged Food Benefits From Economic Downturn
Declining Disposable Incomes, Tax Hikes, Drop in Tourist Influx
Artisanal Products Drive Sales
Supermarkets Continue To Drive Sales
A Gloomy Future
Key Trends and Developments
Price Wars Shape Greek Staple Food Products
Private Label Products: A Future Growth Driver
Back-to-the-roots: Local Flavours in the Spotlight
Cocooning: Stay-at-home Trend Triggers New Consumption Patterns
Foodservice and Retail Severely Hit by Decline in Tourism
Market Data
Table 14 Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Sales of Packaged Food by Category: Value 2005-2010
Table 16 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 18 GBO Shares of Packaged Food 2005-2009
Table 19 NBO Shares of Packaged Food 2005-2009
Table 20 NBO Brand Shares of Packaged Food 2006-2009
Table 21 Penetration of Private Label by Category 2005-2009
Table 22 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 23 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 24 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 25 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 26 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 29 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 30 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 31 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 33 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 34 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 35 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 36 Company Shares of Impulse and Indulgence Products 2005-2009
Table 37 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 38 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 39 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 40 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 41 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/stapes - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 43 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 44 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 45 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 46 Company Shares of Nutrition/Staples 2005-2009
Table 47 Brand Shares of Nutrition/Staples 2006-2009
Table 48 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 49 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 50 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 51 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Sales of Meal Solutions by Category: Volume 2005-2010
Table 53 Sales of Meal Solutions by Category: Value 2005-2010
Table 54 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 55 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 56 Company Shares of Meal Solutions 2005-2009
Table 57 Brand Shares of Meal Solutions 2006-2009
Table 58 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 59 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 60 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 61 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 13 Research Sources
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt by Category: Volume 2005-2010
Table 2 Sales of Yoghurt by Category: Value 2005-2010
Table 3 Sales of Yoghurt by Category: % Volume Growth 2005-2010
Table 4 Sales of Yoghurt by Category: % Value Growth 2005-2010
Table 5 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 6 Leading Flavours for Flavoured Spoonable Yoghurt 2005-2010
Table 7 Leading Flavours for Fruited Spoonable Yoghurt 2005-2010
Table 8 Yoghurt Company Shares 2005-2009
Table 9 Yoghurt Brand Shares 2006-2009
Table 10 Forecast Sales of Yoghurt by Category: Volume 2010-2015
Table 11 Forecast Sales of Yoghurt by Category: Value 2010-2015
Table 12 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
Table 13 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
Fage SA - Packaged Food - Greece
Strategic Direction
Key Facts
Summary 1 Fage SA: Key Facts
Summary 2 Fage SA: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
Summary 3 Fage SA: Competitive Position 2009
Mevgal Macedonian Milk Industry SA - Packaged Food - Greece
Strategic Direction
Key Facts
Summary 4 Mevgal Macedonian Milk Industry SA: Key Facts
Summary 5 Mevgal Macedonian Milk Industry SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Mevgal Macedonian Milk Industry SA: Competitive Position 2009
Olympos SA - Packaged Food - Greece
Strategic Direction
Key Facts
Summary 7 Olympos SA: Key Facts
Company Background
Production
Summary 8 Olympos SA: Production Statistics 2009
Competitive Positioning
Summary 9 Olympos SA: Competitive Position 2009
Vivartia SA - Packaged Food - Greece
Strategic Direction
Key Facts
Summary 10 Vivartia SA: Key Facts
Summary 11 Vivartia SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Vivartia SA: Competitive Position 2009
Executive Summary
Packaged Food Benefits From Economic Downturn
Declining Disposable Incomes, Tax Hikes, Drop in Tourist Influx
Artisanal Products Drive Sales
Supermarkets Continue To Drive Sales
A Gloomy Future
Key Trends and Developments
Price Wars Shape Greek Staple Food Products
Private Label Products: A Future Growth Driver
Back-to-the-roots: Local Flavours in the Spotlight
Cocooning: Stay-at-home Trend Triggers New Consumption Patterns
Foodservice and Retail Severely Hit by Decline in Tourism
Market Data
Table 14 Sales of Packaged Food by Category: Volume 2005-2010
Table 15 Sales of Packaged Food by Category: Value 2005-2010
Table 16 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 17 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 18 GBO Shares of Packaged Food 2005-2009
Table 19 NBO Shares of Packaged Food 2005-2009
Table 20 NBO Brand Shares of Packaged Food 2006-2009
Table 21 Penetration of Private Label by Category 2005-2009
Table 22 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 23 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 24 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 25 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 26 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 27 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 29 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 30 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 31 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 33 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 34 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 35 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 36 Company Shares of Impulse and Indulgence Products 2005-2009
Table 37 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 38 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 39 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 40 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 41 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/stapes - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 43 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 44 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 45 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 46 Company Shares of Nutrition/Staples 2005-2009
Table 47 Brand Shares of Nutrition/Staples 2006-2009
Table 48 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 49 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 50 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 51 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Sales of Meal Solutions by Category: Volume 2005-2010
Table 53 Sales of Meal Solutions by Category: Value 2005-2010
Table 54 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 55 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 56 Company Shares of Meal Solutions 2005-2009
Table 57 Brand Shares of Meal Solutions 2006-2009
Table 58 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 59 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 60 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 61 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 13 Research Sources