The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets

August 2011 | 80 pages | ID: WA3C71C4C0EEN
Euromonitor International Ltd

Abstracts

With health, sustainability, religious and animal welfare issues giving meat a bad name and driving up prices, Western consumers are cutting back on their meat consumption, either by fully embracing vegetarianism/veganism or by adopting a pescetarian, “flexitarian” or vegetable-oriented diet. This new global report examines the ways in which low-meat diets are affecting various consumer markets such as fresh foods, meat-free ready meals, vitamins and dietary supplements, and what the future hold...

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Executive Summary
Factors Affecting Meat Consumption
Consumer Market Trends
Chart 1 Leading Markets for Meat Alternatives 2010
Outlook
  Summary 1 Opportunities for Manufacturers of Meat-free Foods
Introduction and Definitions
Introduction
Types of Diet
Meat Substitutes
Factors Affecting Meat Consumption
Growth of Vegetarianism
Number of Vegetarians by Country
  Table 1 Estimated Number of Vegetarians by Country 2010
Celebrity Influence
Ethical Concerns
Religious Issues
  Table 2 Selected Religions by Country 2010
Healthy Eating Trends
Sustainability Issues
Food Safety Issues
Economic Issues
  Table 3 Annual Disposable Incomes Per Household in Selected Countries 2005/2010
  Table 4 Retail Price Indices of Fresh Foods in Key Markets 2005-2010
Industry Consolidation Within Vegetarian Foods
  Summary 2 Selected Producers of Meat Substitutes 2011
Wider Availability of Vegetarian Food
Consumer Market Trends
Fresh Food Overview
Chart 2 Growth Index of Global Fresh Foods by Volume 2005-2010
Meat
  Table 5 Global Sales of Meat by Sector 2005/2010
  Table 6 Global Sales of Fresh Meat by Country 2005/2010
Fish and Seafood
  Table 7 Global Sales of Fish and Seafood by Sector 2005/2010
  Table 8 Sales of Fish and Seafood in Selected Countries 2005/2010
Fruit and Vegetables
  Table 9 Global Sales of Fruits, Vegetables and Starchy Roots by Sector 2005/2010
  Table 10 Sales of Fruits, Vegetables and Starchy Roots in Selected Countries 2005/2010
Nuts and Pulses
  Table 11 Global Sales of Nuts and Pulses by Sector 2005/2010
  Table 12 Sales of Nuts and Pulses in Selected Countries 2005/2010
Meat Substitutes
  Table 13 Global Retail Sales of Meat Alternatives by Sector 2005/2010
  Table 14 Retail Sales of Meat Alternatives in Selected Countries 2005/2010
Vegetarian Ready Meals
Chart 3 Global Retail Sales of Vegetarian Ready Meals by Sector 2005/2010
  Table 15 Retail Sales of Frozen Vegetarian Ready Meals by Country 2005/2010
  Table 16 Sales of Chilled Vegetarian Ready Meals by Country 2005/2010
  Table 17 Sales of by Canned/Preserved Vegetarian Ready Meals by Country 2005/2010
Vitamins and Dietary Supplements
  Table 18 Global Retail Sales of Vitamins and Dietary Supplements by Sector 2005/2010
  Table 19 Retail Sales of Non-herbal Dietary Supplements in Selected Countries 2005/2010
Key Market Trends
China
Chart 4 China: Consumption of Fresh Foods by Type 2005/2010
France
Chart 5 France: Consumption of Fresh Foods by Type 2005/2010
Chart 6 France: Vegetarian Statistics 2010
Germany
Chart 7 Germany: Consumption of Fresh Foods by Type 2005/2010
Chart 8 Germany: Vegetarian Statistics 2010
India
Chart 9 India: Consumption of Fresh Foods by Type 2005/2010
Chart 10 India: Vegetarian Statistics 2010
Japan
Chart 11 Japan: Consumption of Fresh Foods by Type 2005/2010
Chart 12 Japan: Vegetarian Statistics 2010
UK
Chart 13 UK: Consumption of Fresh Foods by Type 2005/2010
Chart 14 UK: Vegetarian Statistics 2010
US
Chart 15 US: Consumption of Fresh Foods by Type 2005/2010
  Table 20 Consumption of Animal-derived Products Among US Adults 2009
  Table 21 Consumption of Animal-derived Products Among US Youths 2010
Chart 16 US: Vegetarian Statistics 2010
Future Outlook
Trends in Fresh Food Consumption
  Table 22 Forecast Sales of Fresh Foods by Sector 2010/2015
Meat-free Developments
Chart 17 Forecast Retail Sales of Meat Alternatives 2010/2015