Tortillas: Market Research Report

Date: February 22, 2010
Pages: 234
Price:
US$ 3,450.00
Publisher: Global Industry Analysts, Inc
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T6CE5D1E027EN
Leaflet:

Download PDF Leaflet

Tortillas: Market Research Report
This report analyzes the US & Mexican Markets for Tortillas in Millions of US$.

Annual forecasts are provided for the period 2006 through 2015.

The report profiles 112 companies including many key and niche players such as Gruma S.A.B.de, Gruma Corporation, Mission Foods, Grupo Industrial Maseca, S.A.B.de C.V, Grupo Bimbo SA, Grupo Herdez SA de CV, Kellogg Company, Nabisco Inc., and Pepperidge Farm Inc.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.
I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. A US & MEXICAN MARKET REPORT

1.INDUSTRY OVERVIEW

Tortillas: The Fastest Growing Bakery Product
Tortilla Chips: Prime Beneficiary of the Growing Hispanic Population
Tortillas Address Health Concerns and Create New Opportunities
Tortillas Allure Retailers
Unlimited Merchandizing Options
Variety Intensifies Visibility
Impelling Factors for Growth of Tortilla Industry
Prominent Features of Tortilla Industry
Competitive Landscape

2.PRODUCT OVERVIEW

Definition of Tortillas
Major Categories of Tortillas
Mexican Tortillas
The Making of Tortillas
General Process for Making Corn and Flour Tortillas
Corn Tortillas
Flour Tortillas
Industrial Process for Making Corn and Flour Tortillas
Corn Tortillas
Flour Tortillas
Hot Press Method
Hand Stretch Method
Die Cut Method
Tortilla Variants
Tortilla Chips
Nutritional and Other Values of Tortillas
Tortilla – A Peek into History
Flour Tortilla – Historic Review
Evolution of Modern Tortilla Production Process

3.REGIONAL MARKET OVERVIEW

3A.THE UNITED STATES

A. MARKET ANALYSIS

Overview
Retail Sales of Tortillas
Retailing Trends of Tortillas: Year 2008

Table 1. US Market for Hard/Soft Tortillas/Taco Kits for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Brands – El Milagro, Guerrero, La Banderita, Mission, Old El Paso, Old El Paso Stand 'n Stuff, Ole, Ortega, Taco Bell Home Originals, Tia Rosa, Private Label, and Others (includes corresponding Graph/Chart)
Table 2. US Market for Hard/Soft Tortillas/Taco Kits for the Year 2008: Percentage Breakdown of Unit Sales by Leading Brands – El Milagro, Guerrero, La Banderita, Mission, Old El Paso, Old El Paso Stand 'n Stuff, Ole, Ortega, Taco Bell Home Originals, Tia Rosa, Private Label, and Others (includes corresponding Graph/Chart)
Table 3. US Market for Tortilla/Tostada Chips for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Brands – Doritos, Garden of Eatin', Garden of Eatin' Blue Chips, Mission, Old Dutch, On The Border, Santitas, Snyder's of Hanover, Tostitos, Tostitos Scoops, Private Label, and Others (includes corresponding Graph/Chart)
Table 4. US Market for Tortilla/Tostada Chips for the Year 2008: Percentage Breakdown of Unit Sales by Leading Brands – Doritos, Garden of Eatin', Garden of Eatin' Blue Chips, Mission, Old Dutch, On The Border, Santitas, Snyder's of Hanover, Tostitos, Tostitos Scoops, Private Label, and Others (includes corresponding Graph/Chart)
Table 5. US Market for Tortilla/Wraps for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Brands – Guerrero, La Banderita, Mission, Tia Rosa, Private Label, and Others (includes corresponding Graph/Chart)
Table 6. US Market for Refrigerated Tortillas for the Year 2008: Percentage Breakdown of Dollar Sales by Leading Vendors – Azteca, Barnes, La Bonita Ole, Mission, Private Label, and Others (includes corresponding Graph/Chart)

Tortillas Market - Influence of Hispanics
Popularity of Tortillas Soaring High Among Health Conscious Consumers
Tortillas in Other Healthy Meals
Tortilla Chips – Highly Favored Salted Snack

Table 7. US Market for Salty Snacks (2006): Percentage Breakdown of Dollar Sales by Product Categories -Potato Chips, Tortilla Chips, Puffed Cheese, Pretzels, Corn Chips, Pork Rinds, Popped Popcorn, Trail Mixes, Caramel Corn, Unpopped Popcorn, Potato Sticks, Variety Packs and Others (includes corresponding Graph/Chart)
Table 8. US Market for Salty Snacks (2006): Percentage Breakdown of Unit Sales by Product Categories -Potato Chips, Tortilla Chips, Puffed Cheese, Pretzels, Corn Chips, Pork Rinds, Popped Popcorn, Trail Mixes, Caramel Corn, Unpopped Popcorn, Potato Sticks, Variety Packs and Others (includes corresponding Graph/Chart)
Table 9. US Market for Snack Foods (2006): Percentage Dollar Market Share of Potato chips, Tortilla chips, RTE popcorn, Cheese snacks, Pretzels, and Corn snacks Through Major Retailing Outlets - Supermarkets Grocery stores, Convenience stores, Mass merchandiser, Warehouse club, Vending, Drug stores, and Others (includes corresponding Graph/Chart)

White Corn Production in the US

B. MARKET ANALYTICS

Table 10. US Recent Past, Current & Future Analysis for Tortillas Market – Annual Consumption Figures in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)

3B.MEXICO

A. MARKET ANALYSIS

Overview
Tortillas – The Staple Food
Alternative use of Tortillas
Tortilla Chips – Not the Favorite Snack
The Abode of Corn
Mexican Corn Production: A Review
Demand for Corn in Ethanol Production Rises Tortilla Prices
Tortilla Consumption Declines
Tortilla Price Agreement and Other Government Measures
Prominent Food Programs
Tortillas Need Nutritional Fortification

B. MARKET ANALYTICS

Table 11. Mexican Recent Past, Current & Future Analysis for Tortillas Market – Annual Consumption Figures in US$ Million for the Years 2006 through 2015 (includes corresponding Graph/Chart)

4.PRODUCT INNOVATIONS/INTRODUCTIONS

French Meadow Bakery™ Rolls Out Gluten-Free™ Tortillas
McDonald Unveils Mac Snack Wrap
French Meadow Bakery Launches Two New Tortilla Items
Classic Foods Unveils New Tortilla Chips
Discovery Foods Launches New Spicy Products
El Pollo Rolls Out Grilled Chicken Tortilla Roll
Frito-Lay Introduces ‘Pinch of Salt’
Mars Snackfood Unveils New Snacks
Mission Foods Introduces Four New Snack Items
Frito-Lay Introduces Tostitos Flour Tortilla Chips

5.RECENT INDUSTRY ACTIVITY

Circle Foods Establishes New Production Facility
Bob Evans Introduces New Burrito
Del Rey Ceases Operations
Illuminati Acquires Majority Stake in Fresh Harvest Products
Li'L Guy Foods and Tortilla King Merge to Form Tortilla King
Mistral Takes Over Shearer's Foods
Prime Choice Foods Acquires Tennessee Chips
Hain Celestial Launches Organic Pretz-O’s
Rubio’s Launches New Grilled Tacos
Ruiz Foods Launches El Monterey Southwest Chicken Taquitos
Gruma to Set-Up a Facility in Panorama City
Wise Snacks Partners with Campus Solutions
Maseca Launches New Corn Flour Varieties

6.FOCUS ON SELECT PLAYERS

Gruma S.A.B. de C.V (Mexico)
Gruma Corporation (US)
Mission Foods (USA)
Grupo Industrial Maseca, S.A.B. de C.V (Mexico)
Grupo Bimbo SA (Mexico)
Grupo Herdez SA de CV (Mexico)
Kellogg Company (USA)
Nabisco Inc. (USA)
Pepperidge Farm Inc. (USA)

III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 112 (including Divisions/Subsidiaries - 121)
Region/CountryPlayers
The United States
Canada
Europe
The United Kingdom
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Latin America
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