Sweet and Savoury Snacks in Morocco

December 2015 | 30 pages | ID: SD4C51327B1EN
Euromonitor International Ltd

Abstracts

In Morocco, the popularity of snacking is growing, especially amongst teenagers and children. This has led the key players to focus their TV and billboard advertising campaigns on children and teenagers. Moreover, the leading players in this product category are adopting very aggressive distribution strategies in order to be closer to a large number of potential consumers all over the country.

Euromonitor International's Sweet and Savoury Snacks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla Chips.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sweet and Savoury Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Sweet and Savoury Snacks by Category: Volume 2010-2015
  Table 2 Sales of Sweet and Savoury Snacks by Category: Value 2010-2015
  Table 3 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2010-2015
  Table 4 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Sweet and Savoury Snacks: % Value 2011-2015
  Table 6 LBN Brand Shares of Sweet and Savoury Snacks: % Value 2012-2015
  Table 7 Distribution of Sweet and Savoury Snacks by Format: % Value 2010-2015
  Table 8 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2015-2020
  Table 9 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2015-2020
  Table 10 Forecast Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2015-2020
  Table 11 Forecast Sales of Sweet and Savoury Snacks by Category: % Value Growth 2015-2020
Jessy Diffusion SA in Packaged Food (morocco)
  Summary 1 Jessy Diffusion SA: Key Facts
  Summary 2 Jessy Diffusion SA: Operational Indicators
  Summary 3 Jessy Diffusion SA: Competitive Position 2015
Packaged Food Sustains Its Positive Growth in Morocco in 2015
Increasingly Hectic Lifestyles and More Women in the Workforce Increase Demand for Convenient Food
Domestic Companies Maintain Strong Growth in 2015
Independent Small Grocers Remains the Most Important Distribution Channel in 2015
Strong Growth Expected in Packaged Food Over the Forecast Period
Health and Wellness Products in Morocco
Traditional Grocery Retailers in Morocco Remains the Leading Distribution Channel in 2015
Consumer Lifestyle in Morocco
Domestic Key Players Still Outperform International Ones in 2015
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
  Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  Table 17 Sales of Packaged Food by Category: Value 2010-2015
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  Table 23 Penetration of Private Label by Category: % Value 2010-2015
  Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
  Summary 4 Research Sources