Sweet and Savoury Snacks in Greece

November 2015 | 35 pages | ID: S06363C3375EN
Euromonitor International Ltd

Abstracts

With disposable income shrinking, more Greeks are deciding to stay at home rather than going out as they attempt to fulfil their socialising needs through small informal gatherings. This shift in entertainment habits has created prosperous ground for growth in sweet and savoury snacks as these products are commonly purchased for such occasions.

Euromonitor International's Sweet and Savoury Snacks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla Chips.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sweet and Savoury Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Trends
Competitive Landscape
Prospects
Category Data
  Summary 1 Other Sweet and Savoury Snacks: Product Types
  Table 1 Sales of Sweet and Savoury Snacks by Category: Volume 2010-2015
  Table 2 Sales of Sweet and Savoury Snacks by Category: Value 2010-2015
  Table 3 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2010-2015
  Table 4 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Sweet and Savoury Snacks: % Value 2011-2015
  Table 6 LBN Brand Shares of Sweet and Savoury Snacks: % Value 2012-2015
  Table 7 Distribution of Sweet and Savoury Snacks by Format: % Value 2010-2015
  Table 8 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2015-2020
  Table 9 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2015-2020
  Table 10 Forecast Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2015-2020
  Table 11 Forecast Sales of Sweet and Savoury Snacks by Category: % Value Growth 2015-2020
Alfa-beta Vassilopoulos SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 2 Alfa-Beta Vassilopoulos SA: Key Facts
  Summary 3 Alfa-Beta Vassilopoulos SA: Operational Indicators
Internet Strategy
Private Label
  Summary 4 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
  Summary 5 Alfa-Beta Vassilopoulos: Competitive Position 2014
Atlanta SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 6 Atlanta SA: Key Facts
  Summary 7 Atlanta SA: Operational Indicators
Competitive Positioning
Mondelez Hellas SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 8 Mondelez Hellas SA: Key Facts
  Summary 9 Mondelez Hellas SA: Operational Indicators
Competitive Positioning
  Summary 10 Mondelez Hellas SA: Competitive Position 2015
Executive Summary
Packaged Food Value Sales Register Negative Growth in 2015
Political Developments Affect Consumption Patterns
Supermarkets Remains the Leading Distribution Channel
Economic Prospects Remain Gloomy Impacting Upon Packaged Food Performance
Key Trends and Developments
Developments in the Political Environment Affect Consumer Behaviour
Consumers Hunting Offers Result in Fading Brand Loyalty
the Home Cooking Trend Creates Prosperous Ground for Growth
Marketing: Moving Away From Standard Advertising
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  Table 17 Sales of Packaged Food by Category: Value 2010-2015
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  Table 23 Penetration of Private Label by Category: % Value 2010-2015
  Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
  Summary 11 Research Sources