Starwood Hotels & Resorts Worldwide Inc in Travel and Tourism (World)

February 2016 | 36 pages | ID: S9C8F3C3E8CEN
Euromonitor International Ltd

Abstracts

Starwood Hotels and Resorts Worldwide Inc had a turbulent 2015, with the CEO stepping down in February, and Marriott International acquiring the company in November. Starwood registered a positive performance in 2014, and had success with implementing technological innovations. Marriot and Starwood will not merge until mid-2016, but there is uncertainty amongst customers and staff about Starwood’s future. This will need to be resolved to keep Starwood performing positively.

Euromonitor International’s Starwood Hotels & Resorts Worldwide Inc in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations