Spreads in Kenya

Date: December 16, 2016
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S6077A2B2B7EN
Leaflet:

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Changing lifestyles and the development of the health and wellness trend in packaged food as a whole, continued to be important trends that are shaping the lives of Kenyan consumers. Jams and preserves remained the largest category in spreads, although honey registered the strongest growth from a low base. The category has a well-established consumer base among the large expatriate community in the country while the category is also being bolstered by an increasing number of brands, both...

Euromonitor International's Spreads in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Spreads by Category: Volume 2011-2016
  Table 2 Sales of Spreads by Category: Value 2011-2016
  Table 3 Sales of Spreads by Category: % Volume Growth 2011-2016
  Table 4 Sales of Spreads by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Spreads: % Value 2012-2016
  Table 6 LBN Brand Shares of Spreads: % Value 2013-2016
  Table 7 Distribution of Spreads by Format: % Value 2011-2016
  Table 8 Forecast Sales of Spreads by Category: Volume 2016-2021
  Table 9 Forecast Sales of Spreads by Category: Value 2016-2021
  Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2016-2021
  Table 11 Forecast Sales of Spreads by Category: % Value Growth 2016-2021
Executive Summary
Positive Economic Trends Boost Growth in Packaged Food
Growth in Both Impulse and At-home Consumption
Players Actively Compete in Discounting and Price Promotions
Wider Distribution of Packaged Food Thanks To the Rise in Modern Retail Outlets
Positive Growth for Packaged Food, Thanks To Predicted Sustained Economic Growth
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2011-2016
  Table 17 Sales of Packaged Food by Category: Value 2011-2016
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
  Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
  Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
  Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
  Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
  Table 23 Distribution of Packaged Food by Format: % Value 2011-2016
  Table 24 Distribution of Packaged Food by Format and Category: % Value 2016
  Table 25 Forecast Sales of Packaged Food by Category: Volume 2016-2021
  Table 26 Forecast Sales of Packaged Food by Category: Value 2016-2021
  Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
  Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 1 Research Sources












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