Spreads in Greece

November 2017 | 37 pages | ID: SE9AFA3C6C0EN
Euromonitor International Ltd

Abstracts

The main factor behind the negative performance of spreads in 2017 was the lack of a strong breakfast culture in Greece, where most people consider dinner to be the most important meal of the day. All breakfast-oriented product types performed poorly for this reason, and the spreads were no exception. The category was placed at a further competitive disadvantage by the fact that Greeks who did consider breakfast to be an important part of a nutritionally balanced diet were more likely to choose...

Euromonitor International's Spreads in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spreads market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Spreads by Category: Volume 2012-2017
  Table 2 Sales of Spreads by Category: Value 2012-2017
  Table 3 Sales of Spreads by Category: % Volume Growth 2012-2017
  Table 4 Sales of Spreads by Category: % Value Growth 2012-2017
  Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
  Table 6 NBO Company Shares of Spreads: % Value 2013-2017
  Table 7 LBN Brand Shares of Spreads: % Value 2014-2017
  Table 8 Distribution of Spreads by Format: % Value 2012-2017
  Table 9 Forecast Sales of Spreads by Category: Volume 2017-2022
  Table 10 Forecast Sales of Spreads by Category: Value 2017-2022
  Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
  Table 12 Forecast Sales of Spreads by Category: % Value Growth 2017-2022
Alfa-beta Vassilopoulos SA in Packaged Food (greece)
Strategic Direction
Internet Strategy
  Summary 1 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 2 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
  Summary 3 Alfa-Beta Vassilopoulos SA: Competitive Position 2017
Elais Unilever Hellas SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 4 Elais Unilever Hellas SA: Key Facts
Competitive Positioning
  Summary 5 Elais Unilever Hellas SA: Competitive Position 2017
Ion Cocoa & Chocolate Manufacturers SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 6 Ion Cocoa & Chocolate Manufacturers SA: Key Facts
Competitive Positioning
  Summary 7 Ion Cocoa & Chocolate Manufacturers SA: Competitive Position 2017
Jotis SA in Packaged Food (greece)
Strategic Direction
Key Facts
  Summary 8 Jotis SA: Key Facts
  Summary 9 Jotis SA: Operational Indicators
Competitive Positioning
  Summary 10 Jotis SA: Competitive Position 2017
Executive Summary
Recession Continues To Hinder the Growth of Packaged Food
Health and Wellness Drives Development in Packaged Food
Competitive Environment Becoming More Fragmented
Carrefour's Bankruptcy Takes Its Toll on Packaged Food Sales
Forecast Remains Gloomy
Key Trends and Developments
Another Vat Increase in the Summer of 2016 Results in A Rise in Retail Prices
Health and Wellness Drives Developments in Packaged Food
Home Cooking Becomes Increasingly Common
Carrefour's Bankruptcy Results in Changes in Distribution
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Indicators
  Table 17 Sales of Packaged Food by Category: Volume 2012-2017
  Table 18 Sales of Packaged Food by Category: Value 2012-2017
  Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
  Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
  Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
  Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
  Table 24 Penetration of Private Label by Category: % Value 2012-2017
  Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
  Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
  Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
  Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
  Summary 11 Research Sources