Sports Nutrition in New Zealand

October 2023 | 23 pages | ID: S5CD482221FEN
Euromonitor International Ltd

Abstracts

Sports nutrition continued to perform well in New Zealand in 2023, as consumers looked to improve their health and wellbeing. The COVID-19 pandemic served as a wake-up call for many New Zealanders, many of whom were keen to make lifestyle changes in order to improve their immunity, lose weight or improve their level of fitness. This increased focus on health and fitness helped sports nutrition to reach a wider audience, including consumers who might not have previously considered using these pro...

Euromonitor International's Sports Nutrition in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports Nutrition market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Sports Nutrition in New Zealand
Euromonitor International
October 2023

LIST OF CONTENTS AND TABLES

SPORTS NUTRITION IN NEW ZEALAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Strong performance for sports nutrition, with protein/energy bars leading the way
Non-protein still has much scope for development
Local ANZ brands continue to dominate the market
PROSPECTS AND OPPORTUNITIES
Protein products have opportunity to target wider demographic amid ageing population
High-quality plant-based options will gain traction
Protein bars to continue to show strong growth, following shift in consumer preferences
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2018-2023
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources