Sports Nutrition in Malaysia

September 2024 | | ID: S95CD60C5AAEN
Euromonitor International Ltd

Abstracts

Sports nutrition will continue to see dynamic growth in current value terms in 2024, as consumers look for support in achieving their fitness goals. While in the past sports nutrition sales have been largely limited to professional athletes and bodybuilders, demand has since grown to reach amateur fitness enthusiasts. This is in part linked to social media with consumers becoming more image conscious, with younger consumers in particular often sharing photos and videos of their achievements in t...

Euromonitor International's Sports Nutrition in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports Nutrition market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Sports Nutrition in Malaysia
Euromonitor International
September 2024

LIST OF CONTENTS AND TABLES

SPORTS NUTRITION IN MALAYSIA
KEY DATA FINDINGS

2024 DEVELOPMENTS

Sports protein powder continues as key driver of growth, with clear whey protein emerging as popular option
Convenient consumption formats cater to busy on-the-go lifestyles
Plant-based sports nutrition continues to gain traction
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, led by spots protein powder, as manufacturers focus on more specialised products
On-the-go sports nutrition formats will see stronger demand
Distribution likely to see a further shift online
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2019-2024
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
Consumer health in 2024: the big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What’s next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2019-2024
Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources