Spirits in Japan

June 2026 | 45 pages | ID: S1AA655B6E5EN
MarketLine

Abstracts

Summary

Spirits in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The spirits market includes the sales of whiskey, vodka, brandy, liqueurs, rum, gin & genever, and others. The scope of others includes tequila & mezcal, local spirits, etc.
• The Japanese spirits market recorded values of $21,444.1 million in 2025, representing a negative compound annual growth rate (CAGR) of 6.2% between 2020 and 2025.
• Market consumption volumes declined with a negative CAGR of 3.2% between 2020 and 2025, reaching a total of 1,360 million liters in 2025.
• During 2020-25, Japanese spirits market consumption volume declined, driven largely by shifting preferences among younger consumers, who increasingly favored lower-alcohol and more casual drinking options.

Scope

• Save time carrying out entry-level research by identifying the size, growth, and leading players in the spirits market in Japan
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Japan
• Leading company profiles reveal details of key spirits market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Japan spirits market with five year forecasts

Reasons to Buy

• What was the size of the Japan spirits market by value in 2025?
• What will be the size of the Japan spirits market in 2030?
• What factors are affecting the strength of competition in the Japan spirits market?
• How has the market performed over the last five years?
• How large is Japan’s spirits market in relation to its regional counterparts?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market Share
7.2. Who are the leading players in the Japanese spirits market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered during 2020-25?
7.5. What are the most popular brands in the Japanese spirits market in 2025?

8 COMPANY PROFILES

8.1. Suntory Holdings Ltd
8.2. Takara Holdings Inc
8.3. Kirishima Shuzo Co Ltd
8.4. Asahi Group Holdings Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Japan spirits market value: $ million, 2020-25
Table 2: Japan spirits market volume: million liters, 2020-25
Table 3: Japan spirits market category segmentation: % share, by value, 2020-25
Table 4: Japan spirits market category segmentation: $ million, 2020-25
Table 5: Japan spirits market geography segmentation: $ million, 2025
Table 6: Japan spirits market distribution: % share, by volume, 2025
Table 7: Japan spirits market value forecast: $ million, 2025-30
Table 8: Japan spirits market volume forecast: million liters, 2025-30
Table 9: Japan spirits market share: % share, by volume, 2025
Table 10: Suntory Holdings Ltd: Key Facts
Table 11: Suntory Holdings Ltd: Key Employees
Table 12: Takara Holdings Inc: Key Facts
Table 13: Takara Holdings Inc: Annual Financial Ratios
Table 14: Takara Holdings Inc: Key Employees
Table 15: Kirishima Shuzo Co Ltd: Key Facts
Table 16: Asahi Group Holdings Ltd: Key Facts
Table 17: Asahi Group Holdings Ltd: Annual Financial Ratios
Table 18: Asahi Group Holdings Ltd: Key Employees
Table 19: Japan Size of Population (Million), 2021-25
Table 20: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 21: Japan GDP (Current Prices, $ Billion), 2021-25
Table 22: Japan Inflation, 2021-25
Table 23: Japan Consumer Price Index (Absolute), 2021-25
Table 24: Japan Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Japan spirits market value: $ million, 2020-25
Figure 2: Japan spirits market volume: million liters, 2020-25
Figure 3: Japan spirits market category segmentation: $ million, 2020-25
Figure 4: Japan spirits market geography segmentation: % share, by value, 2025
Figure 5: Japan spirits market distribution: % share, by volume, 2025
Figure 6: Japan spirits market value forecast: $ million, 2025-30
Figure 7: Japan spirits market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the spirits market in Japan, 2025
Figure 9: Drivers of buyer power in the spirits market in Japan, 2025
Figure 10: Drivers of supplier power in the spirits market in Japan, 2025
Figure 11: Factors influencing the likelihood of new entrants in the spirits market in Japan, 2025
Figure 12: Factors influencing the threat of substitutes in the spirits market in Japan, 2025
Figure 13: Drivers of degree of rivalry in the spirits market in Japan, 2025
Figure 14: Japan spirits market share: % share, by volume, 2025