Spirits in Australia

June 2026 | 48 pages | ID: S87CF98DC4EEN
MarketLine

Abstracts

Summary

Spirits in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The spirits market includes the sales of whiskey, vodka, brandy, liqueurs, rum, gin & genever, and others. The scope of others includes tequila & mezcal, local spirits, etc.
• The Australian spirits market recorded values of $6,826.6 million in 2025, representing a compound annual growth rate (CAGR) of 9.5% between 2020 and 2025.
• Market consumption volume increased with a CAGR of 5.4% between 2020 and 2025, reaching a total of 127.4 million liters in 2025.
• During 2020-2025, consumption volume in the Australian spirits market increased, driven by rising disposable incomes as consumers had increased spending power after taking care of essential expenses.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Australia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Australia
• Leading company profiles reveal details of key spirits market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Australia spirits market with five year forecasts

Reasons to Buy

• What was the size of the Australia spirits market by value in 2025?
• What will be the size of the Australia spirits market in 2030?
• What factors are affecting the strength of competition in the Australia spirits market?
• How has the market performed over the last five years?
• What are the main segments that make up Australia's spirits market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market Share
7.2. Who are the leading players in the Australian spirits market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered during 2020-25?
7.5. What are the most popular brands in the Australian spirits market in 2025?
7.6. What have been the most significant developments in the Australian spirits market?

8 COMPANY PROFILES

8.1. Diageo Plc
8.2. Pernod Ricard SA
8.3. Suntory Holdings Ltd
8.4. William Grant & Sons Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Australia spirits market value: $ million, 2020-25
Table 2: Australia spirits market volume: million liters, 2020-25
Table 3: Australia spirits market category segmentation: % share, by value, 2020-25
Table 4: Australia spirits market category segmentation: $ million, 2020-25
Table 5: Australia spirits market geography segmentation: $ million, 2025
Table 6: Australia spirits market distribution: % share, by volume, 2025
Table 7: Australia spirits market value forecast: $ million, 2025-30
Table 8: Australia spirits market volume forecast: million liters, 2025-30
Table 9: Australia spirits market share: % share, by volume, 2025
Table 10: Diageo Plc: Key Facts
Table 11: Diageo Plc: Annual Financial Ratios
Table 12: Diageo Plc: Key Employees
Table 13: Pernod Ricard SA: Key Facts
Table 14: Pernod Ricard SA: Annual Financial Ratios
Table 15: Pernod Ricard SA: Key Employees
Table 16: Suntory Holdings Ltd: Key Facts
Table 17: Suntory Holdings Ltd: Key Employees
Table 18: William Grant & Sons Ltd: Key Facts
Table 19: William Grant & Sons Ltd: Key Employees
Table 20: Australia Size of Population (Million), 2021-25
Table 21: Australia Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 22: Australia GDP (Current Prices, $ Billion), 2021-25
Table 23: Australia Inflation, 2021-25
Table 24: Australia Consumer Price Index (Absolute), 2021-25
Table 25: Australia Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Australia spirits market value: $ million, 2020-25
Figure 2: Australia spirits market volume: million liters, 2020-25
Figure 3: Australia spirits market category segmentation: $ million, 2020-25
Figure 4: Australia spirits market geography segmentation: % share, by value, 2025
Figure 5: Australia spirits market distribution: % share, by volume, 2025
Figure 6: Australia spirits market value forecast: $ million, 2025-30
Figure 7: Australia spirits market volume forecast: million liters, 2025-30
Figure 8: Forces driving competition in the spirits market in Australia, 2025
Figure 9: Drivers of buyer power in the spirits market in Australia, 2025
Figure 10: Drivers of supplier power in the spirits market in Australia, 2025
Figure 11: Factors influencing the likelihood of new entrants in the spirits market in Australia, 2025
Figure 12: Factors influencing the threat of substitutes in the spirits market in Australia, 2025
Figure 13: Drivers of degree of rivalry in the spirits market in Australia, 2025
Figure 14: Australia spirits market share: % share, by volume, 2025