Rtds/High-Strength Premixes in the US

Date: June 18, 2015
Pages: 39
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R498FBA1D23EN
Leaflet:

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Growth in 2014 of RTDs/high-strength premixes was 2%, significantly underperforming the historic period CAGR, which was 8%. Launched in 2012, A-B InBev’s Bud Light Lima-A-Rita was the driver of most growth the past few years, becoming the leading RTDs/high-strength premixes brand in 2013 and representing a 26% total volume share. Following such rapid growth, the brand has naturally slowed in gains, which is reflected at the total category level.

Euromonitor International's RTDs/High-Strength Premixes in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
  Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
  Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
  Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
  Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
  Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
  Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
  Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
  Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
  Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
  Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
  Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
  Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Anheuser-Busch Inbev NV in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
  Summary 1 Anheuser-Busch InBev NV: Key Facts
  Summary 2 Anheuser-Busch InBev NV: Operational Indicators
Competitive Positioning
  Summary 3 Anheuser-Busch InBev NV: Competitive Position 2014
Boston Beer Co Inc, the in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
  Summary 4 The Boston Beer Co Inc: Key Facts
  Summary 5 The Boston Beer Co Inc: Operational Indicators
Competitive Positioning
  Summary 6 The Boston Beer Co Inc: Competitive Position 2014
Diageo North America Inc in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
  Summary 7 Diageo North America Inc: Key Facts
  Summary 8 Diageo North America Inc: Operational Indicators
Competitive Positioning
  Summary 9 Diageo North America Inc: Competitive Position 2014
E&j Gallo Winery Inc in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
  Summary 10 E&J Gallo Winery Inc: Key Facts
Competitive Positioning
  Summary 11 E&J Gallo Winery Inc: Competitive Position 2014
Executive Summary
Premiumisation Fuels Growth Across Categories
Craft Gains Ground
Anheuser-Busch Remains Leader in Alcoholic Drinks
Warehouse Clubs Growing Fast
Millennials Propel Change in Years To Come
Key Trends and Developments
Mass-produced Beer Becomes Hard To Brew
Craft Beer Still Hard To Define
Nutrition Information Sticks To Alcohol
Key New Product Launches
  Summary 12 Key New Product Developments 2014-2015
Market Background
Legislation
  Table 16 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
  Table 17 Taxation and Duty Levies on Alcoholic Drinks 2014
  Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
  Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  Table 24 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  Table 33 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Sources
  Summary 13 Research Sources
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