Rtds/High-Strength Premixes in Taiwan

Date: June 8, 2016
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R4A57DC5F48EN
Leaflet:

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Rtds/High-Strength Premixes in Taiwan
The strong competitors in flavoured/mixed lager affect sales of RTDs/high-strength premixes. Since flavoured/mixed lager was thriving earlier in the review period, manufacturers in this category put a great deal of effort into innovating with new flavours and holding marketing events to attract young consumers. Thus, the strong promotion from competitors was the biggest challenge to the growth of RTDs/high-strength premixes.

Euromonitor International's RTDs/High-Strength Premixes in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
RTDS/HIGH-STRENGTH PREMIXES IN TAIWAN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
  Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
  Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
  Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
  Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
  Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
  Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
  Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
  Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
  Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Executive Summary
International Brands Continue Launching New Products
Online Media Has the Power To Stimulate Sales
Retailers Have the Power To Increase Sales
Special Limited Editions and Customised Packaging and Wine Glasses Are Popular
Spirits and Wine Are Expected To Grow Due To the Thriving Night Club and Bar Culture
Key Trends and Developments
Western Culture Gradually Improves Sales of Alcoholic Drinks
Domestic and Foreign Manufacturers Put Different Efforts Into Marketing
Off-trade Retailers Have More of An Impact on Sales
Key New Product Launches
  Summary 1 Key New Product Developments 2015-2016
Market Background
Legislation
  Table 16 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
  Table 17 Taxation and Duty Levies on Alcoholic Drinks 2015
  Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
  Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
  Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 27 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  Table 36 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
  Summary 2 Research Sources
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