Rtds/high-strength Premixes - Portugal

December 2010 | 32 pages | ID: RF34E558BE7EN
Euromonitor International Ltd

Abstracts

RTDs/high-strength premixes are not among the most popular beverages in Portugal. The novelty effect has worn off, and the Portuguese prefer to drink their favourite beverages when they go out; these don not include RTDs. RTDs have failed to find an audience, or more precisely the target consumers, the young and women, have not adopted RTDs due to economic and cultural reasons.

Euromonitor International's RTDs/High-Strength Premixes in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Rtds/high-strength Premixes in Portugal
Euromonitor International
December 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Portuguese Consumers Spend Less on Alcoholic Drinks
National Is Good
Unicer in the Lead
Hypermarkets and Supermarkets the Great Winners
Modest Future Ahead
Key Trends and Developments
Buy Portuguese
Price, An Increasingly Important Factor
Key New Product Launches
  Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Market Mergers and Acquisitions Activity
Market Background
Legislation
Taxation and Duty Levies
  Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
  Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sector 2010
  Table 3 Selling Margin of a Typical Beer Brand 2010
  Table 4 Selling Margin of a Typical Wine Brand 2010
  Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
  Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
  Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
  Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
  Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
  Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
  Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
  Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
  Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
  Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
  Table 15 Sales of Alcoholic Drinks by Region: Total Volume 2005-2010
  Table 16 Sales of Alcoholic Drinks by Region: Total Value 2005-2010
  Table 17 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2005-2010
  Table 18 Sales of Alcoholic Drinks by Region: % Total Value Growth 2005-2010
  Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
  Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
  Table 21 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
  Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
  Summary 2 Research Sources
Adega Cooperativa Da Borba
Strategic Direction
Key Facts
  Summary 3 Adega Cooperativa de Borba, C.R.L.: Key Facts
Company Background
Competitive Positioning
  Summary 4 Adega Cooperativa de Borba, C.R.L.: Competitive Position 2010
Cooperativa Agrícola Reguengos De Monsaraz
Strategic Direction
Key Facts
  Summary 5 Cooperativa Agrícola Reguengos de Monsaraz: Key Facts
Company Background
Competitive Positioning
  Summary 6 Cooperativa Agrícola Reguengos de Monsaraz: Competitive Position 2010
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA
Strategic Direction
Key Facts
  Summary 7 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Company Background
Competitive Positioning
  Summary 8 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2010
Sociedade Central De Cervejas SA (scc)
Strategic Direction
Key Facts
  Summary 9 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Key Facts
  Summary 10 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 11 SCC - Sociedade Central de Cervejas e Bebidas, S.A.: Competitive Position 2010
Sogrape - Vinhos De Portugal SA
Strategic Direction
Key Facts
  Summary 12 Sogrape - Vinhos de Portugal SA: Key Facts
  Summary 13 Sogrape - Vinhos de Portugal SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 14 Sogrape - Vinhos de Portugal SA: Competitive Position 2010
Unicer - Bebidas De Portugal, SA
Strategic Direction
Key Facts
  Summary 15 Unicer - Bebidas de Portugal, SA: Key Facts
  Summary 16 Unicer - Bebidas de Portugal, SA: Operational Indicators
Company Background
Competitive Positioning
  Summary 17 Unicer - Bebidas de Portugal, SA: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 26 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010
  Table 27 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010
  Table 28 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010
  Table 29 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010
  Table 30 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010
  Table 31 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010
  Table 32 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010
  Table 33 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010
  Table 34 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010
  Table 35 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010
  Table 36 Brand Shares of RTDS/High-strength Premixes 2007-2010
  Table 37 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  Table 38 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  Table 39 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  Table 40 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015