Rtds/high-strength Premixes - Peru

December 2010 | 27 pages | ID: RCE15965113EN
Euromonitor International Ltd

Abstracts

RTDs/high-strength premixes’ sales continued to shrink for the fifth consecutive year in 2010. Spirit-based RTDs represents the biggest category, with a 92% share of overall volume sales. These products entered the Peruvian market in 2000 and experienced strong rates of growth during 2000-2005, based on their low prices and good level of distribution within small independent grocers, which managed to attract low- and middle-income consumers. However, in 2005, with the entrance of Compania...

Euromonitor International's RTDs/High-Strength Premixes in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Rtds/high-strength Premixes in Peru
Euromonitor International
December 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Improved Performance in 2010
Segmentation Is Key Strategy To Drive Innovation in Beer
Market Dominated by Domestic Companies
Independent Small Grocers Continues Leading Sales
Healthy Growth Expected for the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
  Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
  Table 2 Typical Wholesaler and Retailer Off-trade Markups by Selected Categories 2010
  Table 3 Selling Margin of a Typical Beer Brand 2010
  Table 4 Selling Margin of a Typical Wine Brand 2010
  Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Beer Companies Continue To Expand Their Range of Products
Manufacturers Introduce Smaller Packaging Formats
  Summary 1 Key New Product Developments 2009-2010
Market Indicators
  Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
  Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
  Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
  Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
  Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
  Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
  Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
  Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
  Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
  Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
  Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
  Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
  Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Sources
  Summary 2 Research Sources
Bodegas Viñas De Oro SA
Strategic Direction
Key Facts
  Summary 3 Bodegas Viñas de Oro SA: Key Facts
  Summary 4 Bodegas Viñas de Oro SA: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
  Summary 5 Bodegas Viñas de Oro SA: Competitive Position 2010
Inversiones Dartel Sac
Strategic Direction
Key Facts
  Summary 6 Inversiones Dartel SAC: Key Facts
  Summary 7 Inversiones Dartel SAC: Operational Indicators 2007-2010
Company Background
  Chart 1 Inversiones Dartel SAC: Licorería Dario in Lima, Perú
Private Label
Competitive Positioning
Santiago Queirolo SA
Strategic Direction
Key Facts
  Summary 8 Santiago Queirolo SAC : Key Facts
  Summary 9 Santiago Queirolo SAC : Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
  Summary 10 Santiago Queirolo SAC : Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 22 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010
  Table 23 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010
  Table 24 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010
  Table 25 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010
  Table 26 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010
  Table 27 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010
  Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010
  Table 29 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010
  Table 30 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010
  Table 31 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010
  Table 32 Brand Shares of RTDS/High-strength Premixes 2007-2010
  Table 33 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  Table 34 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  Table 35 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  Table 36 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015