Rtds/High-Strength Premixes in Italy

June 2018 | 24 pages | ID: R0AE75B9294EN
Euromonitor International Ltd

Abstracts

Younger consumers and women were the main target audience for players in RTDs/high-strength premixes in 2017, as these drinks offer a subtle flavour, often combined with juice and generally contain less alcohol than those traditionally offered by Italian spirits. RTDs/high-strength premixes are mostly appreciated for being versatile, adequate for sophisticated cocktails and long drinks. Nonetheless, better performing premium products were also consumed straight, both as shots and “on-the-rocks”,...

Euromonitor International's RTDs/High-Strength Premixes in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Prospects
Increasing Curiosity for Premixed Products, Consumers Willing To Try Novelties
Experts Enhancing Trends Towards On-trade Multisensory Experiences
Innovation and Communication As Key Tools for Growth
Competitive Landscape
Campari Leads With Eye-catching Communication and Wide Product Range
Bacardi Breezer Launches 'back To the Bar' Interactive Communication Campaign
Keglevich Fruit Presents Expansive Offer; Consumers Enjoy Multiplicity of Experiences
Category Data
  Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
  Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
  Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
  Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
  Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
  Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
  Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
  Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
  Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
  Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022
Executive Summary
Value Growth Higher Than Volume for Alcoholic Drinks in Italy
Premiumisation and Focus on Cocktails As Major Trends in 2017
Multinationals Show Great Interest in Acquiring Craft Domestic Breweries
Internet Retailing Grows Due To Good Performances of Specialist Online Retailers
Strong Opportunities for Growth Linked To Craft, Regional and Premium Products
Market Background
Legislation
Taxation and Duty Levies
  Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
  Summary 1 Key New Product Developments 2016-2018
Market Indicators
  Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
  Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
  Summary 2 Research Sources