Rtds/High-Strength Premixes in Greece

June 2018 | 21 pages | ID: RFB5A8FB871EN
Euromonitor International Ltd

Abstracts

The huge increase in tourist numbers in 2017 had a positive impact on category sales in the year, resulting in a notable slowdown in the rate of decline. While high-strength premixes, dominated by vodka-based liqueurs, is still posting a significant decline in sales in 2017, spirit-based RTDs benefited from the increase in tourism in the islands. On-trade sales outperformed off-trade sales, although it is worth noting that in mainland Greece spirit-based RTDs is a category mostly available in th...

Euromonitor International's RTDs/High-Strength Premixes in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Prospects
Tourism Contributes To Growth
Rtd Cocktails Fail To Establish A Consumer Base in Greece
Limited Variety Hinders Growth in Wine-based Rtds
Competitive Landscape
Diageo Hellas Leads Sales
Amvyx Gains Volume Share in 2017
Category Data
  Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
  Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
  Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
  Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
  Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
  Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Executive Summary
Following Many Years of Decline, Alcoholic Drinks Sales Post An Increase in 2017
the Consumption of Alcoholic Drinks Is Negatively Influenced by the Ongoing Recession
Athenian Brewery SA and Olympic Brewery SA Lead Sales
Hypermarkets Regains Some Lost Share
Alcoholic Drinks Sales Will Increase in the Forecast Period
Market Background
Legislation
  Table 12 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
  Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
  Summary 2 Key New Product Developments 2017
Market Indicators
  Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
  Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  Table 15 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  Table 24 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
  Summary 3 Research Sources