Rtds/High-Strength Premixes in Brazil

Date: May 24, 2017
Pages: 31
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R4BDFF5C1B4EN
Leaflet:

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RTDs/high-strength premixes registered 42% growth in total volume sales in 2016. This very fast pace of growth was due to the continuous consolidation of malt-based RTDs. It is represented entirely by Cia Brasileira de Bebidas’s brand Skol Beats, with three variants: Senses, Spirits and the new version launched in 2016, Secrets. These products take advantage of the Skol brand’s high awareness and loyalty amongst consumers, besides being able to reinvent the category with a new way of communicati...

Euromonitor International's RTDs/High-Strength Premixes in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
  Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
  Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
  Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
  Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
  Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
  Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
  Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
  Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
  Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
  Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
  Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
  Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
Cia Brasileira De Bebidas in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
  Summary 1 Cia Brasileira de Bebidas: Key Facts
  Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Competitive Positioning
  Summary 3 Cia Brasileira de Bebidas: Competitive Position 2016
Crs Brands Indústria & Comércio Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
  Summary 4 CRS Brands Indústria & Comércio Ltda: Key Facts
Competitive Positioning
  Summary 5 CRS Brands Indústria & Comércio Ltda: Competitive Position 2016
Diageo Brasil Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
  Summary 6 Diageo Brasil Ltda: Key Facts
Competitive Positioning
  Summary 7 Diageo Brasil Ltda: Competitive Position 2016
Executive Summary
Economic Crisis and More Rationality in Purchasing Decisions Affect Sales of Alcoholic Drinks
Rtds/high-strength Premixes Posts the Most Dynamic Performance and Consolidates
Investing in A Diverse Portfolio of Brands Continues To Be the Most Secure Strategy for the Coming Years
Atacarejos Emerges and Consolidates As An Important Distribution Channel for Alcoholic Drinks
Volume Sales Are Expected To Recover From 2018 Onwards, As the Economic Situation Begins To Change
Key Trends and Developments
Beer Brands Significantly Change Their Communication Campaigns in Order To Reach Increasingly Aware Young Adults
Traditional Brazilian Cash and Carry, Atacarejos, Consolidates As A Key Retail Distribution Channel
Off-trade Sales Should Recover Faster Than On-trade: Consumption at Home Is Increasingly Strong
Key New Product Launches: Rtds/high-strength Premixes Remains Resilient To the Economic Crisis
  Summary 8 Key New Product Developments 2016/2017
Market Background
Legislation
  Table 16 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
  Summary 9 Taxation and Duty Levies on Alcoholic Drinks 2016
  Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  Table 18 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 19 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 20 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
  Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 23 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  Table 32 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
  Summary 10 Research Sources












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