Rtds/High-Strength Premixes in Kenya

Date: June 21, 2018
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R57F5C05F3FEN
Leaflet:

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In the review period, spirit-based RTDs remained popular amongst the growing millennial population. Notably, Smirnoff Black Ice, Smirnoff Red Ice and Redd’s remain popular amongst women. These brands are supported by massive promotion and marketing in bars and restaurants and via electronic media; a trend which has boosted awareness amongst consumers. In addition, higher household disposable income boosted growth in the category in 2017.

Euromonitor International's RTDs/High-Strength Premixes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Spirit-based Rtds Is Expected To Maintain Its Lead
Urban Areas Are Expected To Remain the Main Driver of Growth
Can Packaging Is Expected To Drive Off-trade Consumption
Competitive Landscape
Local Companies Maintain Their Lead
Convenience and Affordability Remain the Main Drivers of Sales
Innovation Attracts Millennials
Category Data
  Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
  Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
  Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
  Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
  Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
  Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
  Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
  Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
  Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
  Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
  Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
  Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
  Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
  Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
  Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022
Executive Summary
Growth Is Moderate, But Expected To Improve
Extensive Capex Projects Underway
East African Breweries Remains the Leader in Alcoholic Drinks
A Focus on Regional Distribution To Capture A Large Proportion of the Value Chain
Healthy Growth Is Expected Over the Forecast Period
Market Background
Legislation
  Table 16 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
  Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
  Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
  Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
  Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
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