Rtds/High-Strength Premixes in Kenya

Date: August 2, 2017
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R57F5C05F3FEN
Leaflet:

Download PDF Leaflet

Spirit-based RTDs recorded impressive growth among the growing population of female consumers, with Smirnoff Black Ice, Smirnoff Red Ice and Redds being the standout brands. These brands were supported by massive promotion and marketing in bars and restaurants and the electronic media, a trend which boosted awareness among consumers. In addition, improved disposable incomes fuelled growth in the category, making these products more affordable.

Euromonitor International's RTDs/High-Strength Premixes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2011-2016
  Table 2 Sales of RTDS/High-Strength Premixes by Category: Total Value 2011-2016
  Table 3 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2011-2016
  Table 4 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2011-2016
  Table 5 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2011-2016
  Table 6 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2011-2016
  Table 7 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
  Table 8 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
  Table 9 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
  Table 10 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2012-2016
  Table 11 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2016
  Table 12 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2016-2021
  Table 13 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2016-2021
  Table 14 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2016-2021
  Table 15 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2016-2021
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
  Summary 1 East African Breweries Ltd: Key Facts
  Summary 2 East African Breweries Ltd: Operational Indicators
Competitive Positioning
  Summary 3 East African Breweries Ltd: Competitive Position 2016
Keroche Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
  Summary 4 Keroche Breweries Ltd: Key Facts
Competitive Positioning
  Summary 5 Keroche Breweries Ltd: Competitive Position 2016
Wines of the World Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
  Summary 6 Wines of the World Ltd: Key Facts
Internet Strategy
Company Background
Competitive Positioning
  Summary 7 Wines of the World Ltd: Competitive Position 2016
Executive Summary
Growth Remains Moderate
Strong Retail Growth Recorded in 2016
East African Breweries Leads Alcoholic Drinks
Modernisation of Retailing Continues
Healthy Growth Expected Over the Forecast Period
Market Background
Legislation
  Table 16 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
  Table 17 Taxation and Duty Levies on Alcoholic Drinks 2016
  Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
  Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
  Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
  Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  Table 24 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  Table 33 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
  Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
  Summary 8 Research Sources
Skip to top


RTD Tea in Morocco US$ 990.00 Jul, 2014 · 25 pages
Rtds/High-Strength Premixes in Canada US$ 990.00 Jun, 2017 · 34 pages
Rtds/High-Strength Premixes in Argentina US$ 990.00 Jun, 2017 · 29 pages
Rtds/High-Strength Premixes in Belgium US$ 990.00 May, 2017 · 30 pages
Rtds/High-Strength Premixes in Bolivia US$ 990.00 Jun, 2017 · 21 pages

Ask Your Question

Rtds/High-Strength Premixes in Kenya
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: