Rtds/High-Strength Premixes in Kenya

Date: June 17, 2016
Pages: 27
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R57F5C05F3FEN
Leaflet:

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Rtds/High-Strength Premixes in Kenya
Manufacturers engaged in active marketing campaigns through use of billboards, television advertisements and in-store marketing in 2015 with the aim of educating consumers on new products and maintaining their shares. A growing young population of alcoholic drinks consumers, together with production innovation by manufacturers, also promoted volume growth in this category over the review period.

Euromonitor International's RTDs/High-Strength Premixes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
RTDS/HIGH-STRENGTH PREMIXES IN KENYA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
  Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
  Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
  Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
  Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
  Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
  Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
  Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
  Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
  Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
  Summary 1 East African Breweries Ltd: Key Facts
Competitive Positioning
  Summary 2 East African Breweries Ltd: Competitive Position 2015
Kenya Wine Agencies Ltd (kwal) in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
  Summary 3 Kenya Wine Agencies Ltd: Key Facts
Internet Strategy
Company Background
Competitive Positioning
  Summary 4 Kenya Wine Agencies Ltd (KWAL): Competitive Position 2015
Keroche Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
  Summary 5 Keroche Breweries Ltd: Key Facts
Competitive Positioning
  Summary 6 Keroche Breweries Ltd: Competitive Position 2015
Executive Summary
Alcoholic Drinks Sales Record Marginal Growth in 2015
the Burgeoning Middle Class Encourages International Brands To Enter the Country
East African Breweries Continues To Lead the Market in 2015
Off-trade Distribution Grows With Modern Retail Expansion
Reasonable Growth Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
  Table 16 Taxation and Duty Levies on Alcoholic Drinks 2015
  Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  Table 18 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
  Table 22 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
  Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
  Summary 7 Key New Product Developments 2015
Market Indicators
  Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
  Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  Table 26 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  Table 35 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
  Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
  Summary 8 Research Sources
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