Rtds/High-Strength Premixes in Germany

Date: July 13, 2015
Pages: 33
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: RF9CE90232AEN
Leaflet:

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RTDs/high-strength premixes posted a very strong performance in 2014 once again, however, it no longer achieved double-digit growth like it did three years prior. This situation applies both with regards to volume sales and value sales. Growing demand for flavoured alcoholic drinks and for convenience continued to drive the category, because the younger generations appreciate any drinks that taste well regardless whether it is a traditional type of drink or a new creation.

Euromonitor International's RTDs/High-Strength Premixes in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
  Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
  Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
  Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
  Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
  Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
  Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
  Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
  Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
  Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
  Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
  Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
  Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
  Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Rotkäppchen-mumm Sektkellereien GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
  Summary 1 Rotkäppchen-Mumm Sektkellereien GmbH: Key Facts
  Summary 2 Rotkäppchen-Mumm Sektkellereien GmbH: Operational Indicators
Competitive Positioning
  Summary 3 Rotkäppchen-Mumm Sektkellereien GmbH: Competitive Position 2014
Executive Summary
Alcoholic Drinks Benefits From Fifa World Cup Euphoria
Consumers Display Growing Interest in Domestically-produced Alcoholic Drinks
Leading Brands and Private Label Lose Share To Artisanal Alternatives
Specialist Retailers Gain in Light of Premiumisation Trend
Demographic Changes and Growing Health Awareness Hamper Forecast Growth
Key Trends and Developments
Health and Eco Concerns Drive Demand for Regional, Artisanal Alcoholic Drinks
Distribution Shifts According To Changing Consumer Preferences
Seasonality and Fifa World Cup Bump Up Otherwise Declining Volume Sales
Key New Product Launches
  Summary 4 Key New Product Developments 2014
Market Background
Legislation
  Table 16 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
  Table 17 Taxation and Duty Levies on Alcoholic Drinks 2014
  Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
  Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
  Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
  Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
  Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
  Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  Table 27 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  Table 36 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
  Summary 5 Research Sources
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