Ready Meals in Pakistan
The impact of COVID-19 is expected to be minimal for ready meals. On the one hand, many were unable to access consumer foodservice as a result of lockdowns, while others opted to avoid consumer foodservice outlets due to concerns over catching the virus. However, most of these consumers opted for home-made meals rather than ready meals, with most homes having either stay-at-home female family members with sufficient free time to cook or in the case of the affluent consumers who make up the consu...
Euromonitor International's Ready Meals in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Ready Meals in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
KEY DATA FINDINGS
2020 IMPACT
Some turn to ready meals as consumer foodservice outlets close but most opt for home-made alternatives
Sales remain limited to affluent urban consumers
RECOVERY AND OPPORTUNITIES
Sales will continue to be hindered by low female employment
Urbanisation will support sales growth from low base
New entrants likely to tap into expanding niche
2020 IMPACT
Some turn to ready meals as consumer foodservice outlets close but most opt for home-made alternatives
Sales remain limited to affluent urban consumers
RECOVERY AND OPPORTUNITIES
Sales will continue to be hindered by low female employment
Urbanisation will support sales growth from low base
New entrants likely to tap into expanding niche
