Ready Meals in Iran
Key cultural changes such as rapid urbanisation, an increase in the number of working women and more hectic lifestyles generated significant demand for convenient food – especially ready meals – in 2016. Awareness of products in the category increased due to rapid growth in the penetration and popularity of modern retail outlets such as hypermarkets. These outlets boosted the visibility of ready meals with attractive displays, which encouraged many consumers to try the product. Another key...
Euromonitor International's Ready Meals in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Ready Meals in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2011-2016
Table 2 Sales of Ready Meals by Category: Value 2011-2016
Table 3 Sales of Ready Meals by Category: % Volume Growth 2011-2016
Table 4 Sales of Ready Meals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Ready Meals: % Value 2012-2016
Table 6 LBN Brand Shares of Ready Meals: % Value 2013-2016
Table 7 Distribution of Ready Meals by Format: % Value 2011-2016
Table 8 Forecast Sales of Ready Meals by Category: Volume 2016-2021
Table 9 Forecast Sales of Ready Meals by Category: Value 2016-2021
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2016-2021
Executive Summary
Low Base and Relatively Young Population Are the Main Drivers for Growth
More-stable Economic Situation Results in A Better Performance in 2016
Artisanal Products Dominant in A Highly Fragmented Category
Independent Small Grocers Continues To Be the Dominant Distribution Channel in the Absence of Giant Multinational Retailers
Outlook Is Very Promising Over the Forecast Period
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Distribution of Packaged Food by Format: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format and Category: % Value 2016
Table 25 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 26 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2011-2016
Table 2 Sales of Ready Meals by Category: Value 2011-2016
Table 3 Sales of Ready Meals by Category: % Volume Growth 2011-2016
Table 4 Sales of Ready Meals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Ready Meals: % Value 2012-2016
Table 6 LBN Brand Shares of Ready Meals: % Value 2013-2016
Table 7 Distribution of Ready Meals by Format: % Value 2011-2016
Table 8 Forecast Sales of Ready Meals by Category: Volume 2016-2021
Table 9 Forecast Sales of Ready Meals by Category: Value 2016-2021
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2016-2021
Executive Summary
Low Base and Relatively Young Population Are the Main Drivers for Growth
More-stable Economic Situation Results in A Better Performance in 2016
Artisanal Products Dominant in A Highly Fragmented Category
Independent Small Grocers Continues To Be the Dominant Distribution Channel in the Absence of Giant Multinational Retailers
Outlook Is Very Promising Over the Forecast Period
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Distribution of Packaged Food by Format: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format and Category: % Value 2016
Table 25 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 26 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources