Ready Meals in Estonia

November 2020 | 29 pages | ID: R8F4E89C8DAEN
Euromonitor International Ltd

Abstracts

Prepared salads is expected to demonstrate the fastest retail volume growth in 2020, which is due to the general popularity as salad as a low-calorie meal option. Furthermore, as Estonian consumers are tending to cook less and less frequently, they are more likely to turn to prepared salads as easy, ready to eat options, which is also expected to contribute to both retail volume and retail current value sales of prepared salads in 2020.

Euromonitor International's Ready Meals in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ready Meals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Prepared salads leads category growth as a low-calorie option for health-conscious Estonians
Chilled ready meals to be boosted by COVID-19 lockdown as consumers seek convenience
Mamma and Salvest continue to lead ready meals despite increasing pressure from cheaper options
RECOVERY AND OPPORTUNITIES
Prepared salads will continue to lead growth in ready meals thanks to growing availability and healthy eating trends
Convenience will remain a key factor in sales of ready meals, although unhealthy image may constrain growth
E-commerce set to expand as consumers seeking convenient shopping methods often seek convenient dinner options
CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 6 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 7 Distribution of Ready Meals by Format: % Value 2015-2020
Table 8 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 9 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025