Ready Meals in Denmark

November 2020 | 34 pages | ID: RD1B0533632EN
Euromonitor International Ltd

Abstracts

At the start of the review period ready meals sales were suffering due to consumers not perceiving ready meals as part of a healthy lifestyle. However, convenience, as well as a widening variety of ready meals, attracted consumers who wanted to spend less time in their kitchens preparing food. As such, the increasingly hectic lifestyles of Danish consumers shaped consumption patterns and fuelled strong current value and volume growth in ready meals over the review period. In 2020, these behaviou...

Euromonitor International's Ready Meals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ready Meals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Ready meals continue benefitting from convenience trend during lockdown
Foodservice and e-commerce sales rise due to social distancing measures
Health trend benefits more trusted domestic companies and private label
RECOVERY AND OPPORTUNITIES
Convenience set to continue being a key factor in consumer purchasing decisions
Consumers expected to indulge as economy recovers
Growing number of players to offer plant-based varieties
CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 7 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 8 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 9 Distribution of Ready Meals by Format: % Value 2015-2020
Table 10 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 11 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025