Ready Meals in Belarus

November 2020 | 28 pages | ID: RDC9A70EE0DEN
Euromonitor International Ltd

Abstracts

The impact of COVID-19 lockdown restrictions and the increased amount of time spent at home as a result is expected to lead to a decline in demand for certain ready meals as consumers have more time to cook. For many Belarusians, cooking has become a social activity and, with less busy lives, more consumers are able to find time to cook meals from scratch. In addition, many consumers are facing declining disposable incomes as a result of the economic uncertainty caused by the pandemic, along wit...

Euromonitor International's Ready Meals in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ready Meals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Increasing time spent at home due to COVID-19 lockdown may dampen demand for ready meals
Local players continue to lead in 2020, with wide portfolios
Local ready meals like pelmeni see strong sales in 2020
RECOVERY AND OPPORTUNITIES
Busy consumers value the convenience of ready meals into forecast period
Healthy lifestyles will affect new product developments in Belarus into forecast period
Price promotions and advertising campaigns will be vital for attracting consumers into forecast period
CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 6 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 7 Distribution of Ready Meals by Format: % Value 2015-2020
Table 8 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 9 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025