Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice

Date: July 22, 2010
Pages: 208
Price:
US$ 3,995.00
Publisher: Packaged Facts
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: PC65E3B35EAEN
Leaflet:

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Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice
Hoping to parlay recession-based foodservice-to-retail migration into long-term gains, food retailers continue to ratchet up their prepared foods and ready-to-eat programs. Packaged Facts estimates that grocery stores and supermarkets will grow prepared- and ready-to-eat foods sales by more than 7% in 2010. Their usage imprint is already imposing:

According to Packaged Facts’ proprietary consumer research, 64% of adult consumers have gotten ready-to-eat/heat-and-eat food from a grocery store or supermarket in the last month. Moreover, in terms of total usage occasions, grocery-related prepared foods use leads both family and casual restaurant segments and trails only fast food/QSR.

While convenience stores have also relied heavily on prepared foods and foodservice sales for sales and higher margins, increasing competition extends to supercenters, warehouse clubs, convenience stores and drug stores. At a time when food value is so closely associated with low cost and convenience—and when consumers increasingly perceive private label food retail brands as competitive with name brands on cost and quality—prepared and ready-to-eat foods programs that deliver on quality, taste and convenience can not only compete with foodservice fare, but can also help food retailers adapt to modern consumer lifestyles.

Packaged Facts’ new report, Prepared Food and Ready-to-Eat Foods at Retail: The New Competition to Foodservice offers the foodservice and retail industries new insight into the highly competitive prepared and ready-to-eat foods space. Relying heavily on proprietary consumer research analysis, the report provides “consumer drilldowns” and psychographic profiling, offering foodservice operators and retailers unique access to the minds of prepared foods consumers.
SCOPE AND METHODOLOGY

Scope
Methodology
Prepared foods macroeconomic summary
Relevant facts and figures
Prepared Foods: Food Retail Usage & Outlook Tracker
Relevant facts and figures
Share of Stomach: Sales Analysis
Relevant facts and figures
Trends, Innovations & Strategies
Relevant facts and figures
Consumer Prepared Foods Selection Analysis
Relevant facts and figures
Prepared Foods: Grocery vs. Convenience Stores: Consumer Use & Selection Differentiators
Prepared Foods: Food Retail vs. Restaurants: Consumer Use & Selection Differentiators
Relevant facts and figures
RTE Food Retail HH Income & Gender Drill Downs
Psychographic Profile Analysis
RTE food retail brand analysis: selected insights
Casey’s General Stores, Inc
Costco Wholesale Corporation
The Kroger Co
Publix
Safeway Inc.
SUPERVALU INC.
Whole Foods Market
Winn-Dixie Stores, Inc.
Additional store audits: The Fresh Market, Super Target and Sweetbay

THE BIG PICTURE: CONSUMERS REMAIN UNDER PRESSURE

Consumer confidence still in a trough
Unemployment picture stabilizes
Personal savings rate: a boon and a bane
Graph 2-1: Unemployment, Savings Rate and Consumer Confidence: 2007-2010
Unemployment rate not one-size-fits-all
  Disparity in unemployment rates by education level
  Young adults, minorities and men also find harder going
Graph 2-2: Unemployment Rate, Selected Demographics, 2007-2010
Graph 2-3: Unemployment Rate, by Race/Ethnicity, 2007-2010
Unemployment forecast: a little less bleak in 2011, and just a little less bleak than that in 2012
  Slow employment rebound to coincide with a slow rebound in consumer spending
Graph 2-4: Unemployment and GDP Forecast, 2010-12
Stock & housing declines deflate household wealth; rebound to record 2006 levels a long way off
  $10 trillion less wealthy
Graph 2-5: Household Net Worth, 2005-09
  Case-Shiller pessimism echoed by FOMC
Graph 2-6: Wealth Effect: Wilshire 5000 and Case Shiller Index: 2007-2010

THE FOOD RETAIL PICTURE: GROCERY MAINTAINS UPPER HAND

Restaurant Performance Index suggests growth—at last!
Graph 2-7: Restaurant Performance Index, 2006-2010
  Sales at food services and drinking places tick upward in February and March 2010
Graph 2-8: Non-Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010
Graph 2-9: Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010
  Full restaurant industry rebound not yet in cards
Momentum lies with grocery
Packaged Facts’ Consumer Restaurant Tracker: home meal use gains ground
Graph 2-10: Consumer Restaurant Tracker: Current Behavior: A Top Line View
  Restaurant-goers more likely to spend more on groceries and pack lunch than to spend on dining
Graph 2-11: Consumer Restaurant Tracker: Next 3 Months: A Top Line View
Food at home gains pricing edge
  Yin and yang of food deflation
Graph 2-12: CPI: Food at Home vs. Food Away from Home, 2005-2010
Graph 2-13: CPI: Food at Home vs. Food Away from Home, July 2008 - March 2010
  Farm value comes back down to earth
Graph 2-14: Market Basket of Farm Foods, Annual % Change, 2006-2010
Slight uptick in food inflation expected for 2010
  March 2010 prices
  Proteins
  Other estimates

FOOD RETAIL TRAFFIC AND MIGRATION TRENDS

Trading down in food
Graph 2-15: % of Consumers Shopping in 5+ Channels
  Channel migration: who’s on the winning side of the equation
  CPG shopping trends
  Planning ahead with prepared foods
Graph 2-16: Average Purchase Occasions per Household, All Channels, % Change vs. Prior Year
Graph 2-17: 2009 Average Purchase Occasions per Household, by Channel, % Change vs. Prior Year
  Spending per trip
Graph 2-18: Average CPG Dollars per Purchase, All Channels, % Change vs. Prior Year
Graph 2-19: 2009 Average CPG Dollar Sales per Purchase, by Channel, % Change vs. Prior Year
  Channel share shifts
Graph 2-20: 2009 CPG Dollar Share, by Channel: Share & % Change vs. Prior Year
  Shopping shifts by department
Graph 2-21: Dollar Share Point Change, by Department, by Channel, 2009 vs. 2008
  Shifts in convenience meal spending
Graph 2-22: Convenience Meals: Dollar Share Shift, Grocery vs. Supercenters, Point Change, 2009 vs. 2008
  In the end, it’s a margin game
Graph 2-23: Convenience Store Sales & Margins: Top Five In-Store Categories, 2009
Note on reading charts
Growing prepared foods use based on consumer need
Current and intended behavior favors food retail
Graph 3-1: Consumer Restaurant Tracker: Current Behavior
  Looking ahead three months
Graph 3-2: Consumer Restaurant Tracker: Future Behavior
Graph 3-3: Consumer Restaurant Tracker: Event Occurrence Likelihood
Prepared foods substitute for restaurant meals
Graph 3-4: Consumer Restaurant Tracker: Current Behavior, RTE Food Retail Users
Graph 3-5: Consumer Restaurant Tracker: Current Behavior, Restaurant Usage Frequency, by Type
Graph 3-6: Consumer Restaurant Tracker: Future Behavior, RTE Food Retail Users
  Heavy fast food use correlates with saving money
Graph 3-7: Consumer Restaurant Tracker: Future Behavior, Restaurant Usage Frequency, by Type
Use of restaurants & prepared foods at food retail
  Store-made, precooked meals a frequent option for one-fifth of consumers
  Topline explanation
Graph 3-8: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree vs. Strongly Agree
  Prepared foods serve two key groups
  Walmart entry to benefit lower-income users
Graph 3-9: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree, By HH Income
Graph 3-10: Adults Who Often Eat Store-Made, Precooked Meals, Strongly Agree, By HH Income
  Ready-to-eat/heat-and-eat foods versus restaurant food/drink: use, mean use, and usage occasions
Graph 3-11: Foodservice Use in Last Month, by Foodservice Type, 2010
Graph 3-12: Foodservice Mean Usage in Last Month, by Foodservice Type, 2010
Graph 3-13: Foodservice Use Occasions in Last Month, by Foodservice Type, 2010
Prepared foods at food retail: usage and mean use: key demographics
  Young males a convenience store RTE target
Graph 3-14: Prepared Foods Usage and Mean Use in Last Month, Gender, by Foodservice Type, 2010
  Youth and wisdom
Graph 3-15: Prepared Foods Usage and Mean Use in Last Month, Age, by Foodservice Type, 2010
  HH income is a convenience store RTE determinant
Graph 3-16: Prepared Foods Usage and Mean Use in Last Month, HH Income, by Foodservice Type, 2010
  Kids in tow
Graph 3-17: Prepared Foods Usage and Mean Use in Last Month, Presence/Age of Children, by Foodservice Type, 2010
  An urban favorite
Graph 3-18: Prepared Foods Usage and Mean Use in Last Month, Rural, Suburban & Urban, by Foodservice Type, 2010
Appendix: Consumer Survey

GROWTH IS ON THE SIDE OF GROCERY

Wider competition afoot
Graph 4-1: Prepared Foods, Deli Section, Supermarkets and Other Grocery Stores: 2005-2012
  Deli department momentum
  Momentum by segment
Deli sales at grocery stores and supermarkets
Graph 4-2: Deli Estimated Sales for Top 75 Supermarket and Grocery Chains, 2008
Supermarket and supercenter service deli sales
Graph 4-3: Supermarket and Supercenter Service Deli Sales, 2001-08
Deli-prepared foods
  Analysis: prepared foods share of deli
Graph 4-4: Total Deli Department and Deli-prepared Foods Sales, Dollars per $MM ACV, 2004-09 & Deli Department Food Share, by Food Type, 2009
Deli-prepared foods share, by food type
  Chicken: sales leader grows sales 1.7%
  Submarines, sushi, and pizza do well
Graph 4-5: Deli-prepared Foods Share, by Food Type, 2009
  Salad bar or no salad bar?
Graph 4-6: Deli-prepared Foods Salad Share, by Salad Type, 2009
  Subs up; combos down
Graph 4-7: Deli-prepared Foods Sandwich Share, by Sandwich Type, 2009
  Prepared entrees should comprise higher sales share
Graph 4-8: Deli-prepared Food Entree Share, by Entree Type, 2009
Graph 4-9: Deli-prepared Foods Sides Share, by Sides Type, 2009
Convenience store foodservice sales: thank God for foodservice
Graph 4-10: Convenience Store Foodservice Sales & % of In-Store Sales, 2005-2009
  Food prepared on-site
  Commissary/packaged sandwiches
  Hot dispensed beverages
  Cold dispensed beverages
  Frozen dispensed beverages

BEYOND MAINSTREAM: PREPARED FOODS NET WIDENS AND DEEPENS

Why we expect prepared foods sales to prosper
Walmart’s MarketSide prepared foods line cements prepared foods ascension
  First came the stores
  Now comes the brand
SuperTarget creates springboard for prepared foods
Target borrows from SuperTarget playbook
Warehouse clubs to push prepared foods envelope
  Costco: significant prepared foods potential
  Sam’s Club and BJ’s report traction
New food retail concepts continue to grow store footprints
  Tesco’s Fresh & Easy plans to double store count by one-third in 2010
  The Fresh Market packs up Bistro Meals to go—and goes beyond basic rotisserie

GROWTH WATCHWORDS: VALUE, CONVENIENCE, QUALITY, EDUCATION, AND ATMOSPHERE

Supermarket chain remains well positioned to meet consumers’ prepared food needs
Convenience is King
  Location, location, location!
  Quick, quick, quick!
  App, app, app!
Value for the money
Neighborhood cornerstone: entertainment, socialization, and education
  People and households: older and smaller
  Opportunities abound
  Going beyond
  Creating a more interactive food education experience

PRIVATE LABEL PROGRESS HOLDS KEYS TO PREPARED FOODS SUCCESS

Safeway and SUPERVALU strengthens PL hold
Note on reading charts
Convenience and ease most prevalent prepared foods selection factors
Graph 6-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010
Grocery/supermarket prepared foods selection factors
  Factors related to convenience and ease most prevalent
  Need to harness shopping-related factors
Graph 6-2: Prepared Foods Selection Factors, Grocery/Supermarkets, 2010
Grocery/supermarket prepared foods selection factors: selected demographics
  Convenience selection factors
Graph 6-3: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Age
  Universal truths: easy pick up and convenient location
Graph 6-4: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by HH Income
  Prepared foods do not succeed on their exclusivity
Graph 6-5: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Presence/Age of Children
  Taste, quality and cost factors—age and HH income are important
Graph 6-6: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by Age
Graph 6-7: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by HH Income
  Shopping-related factors: catering to older consumers
Graph 6-8: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Age
Graph 6-9: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by HH Income
Graph 6-10: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Rural/Urban/Suburban
Convenience store prepared foods selection factors
  Ease of procurement, portability, low cost, and hunger rule the day
  Need to step it up
Graph 6-12: Prepared Foods Selection Factors, Convenience Stores/Gas Stations, 2010
Convenience store prepared foods selection factors: selected demographics
  Convenience selection factors
Graph 6-13: Convenience Store Prepared Foods Convenience Selection Factors, by Age
  Taste, quality and cost selection factors
Graph 6-14: Convenience Store Prepared Foods Taste, Quality and Cost Selection Factors, by Age
  Shopping behavior selection factors
Graph 6-15: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Gender
Graph 6-16: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Age
Graph 6-17: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Presence/Age of Children
Appendix: Consumer Survey
Note on reading charts

CONVENIENCE VERSUS GROCERY, PREPARED FOODS SELECTION FACTORS

Graph 7-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010
Grocery by convenience, prepared foods usage and frequency cross-comparison
  Cross-channel usage is common
Graph 7-2: Usage Frequency Comparison: Grocery by Convenience
Convenience by grocery, prepared foods usage and frequency cross-comparison
  Expanding platforms?
Graph 7-3: Usage Frequency Comparison: Convenience by Grocery

FOOD RETAIL NEEDS TO BETTER COMPETE WITH RESTAURANTS

At grocery stores, prepared foods may lag on price, taste and nutrition
Leveraging strength
Grocery prepared foods vs. restaurants: gender, age & HH income
Graph 8-1: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Gender
Graph 8-2: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Age
Graph 8-3: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by HH Income
  Convenience store prepared foods vs. restaurants: age, HH income, location, & presence/age of children
Graph 8-4: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Age
Graph 8-5: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by HH Income
Urban dwellers are more likely to view prepared food at convenience stores as more nutritious than similarly priced restaurant fare.
Graph 8-6: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Rural/Urban/Suburban
Why do low-, medium- and high-frequency fast food users get grocery store prepared foods?
Graph 8-7: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Convenience Selection Factors
Graph 8-8: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Taste, Quality and Cost Selection Factors
Graph 8-9: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Shopping Selection Factors
Usage frequency cross-comparisons
  Usage frequency cross-comparison: prepared foods grocery by restaurant type
Graph 8-10: Usage Frequency Cross-Comparison: RTE Grocery by Restaurant Type
  Usage frequency cross-comparison: prepared foods convenience store by restaurant type
Graph 8-11: Usage Frequency Cross-Comparison: RTE Convenience Store by Restaurant Type
  Usage frequency cross-comparison: prepared foods convenience store by limited-service restaurant type
Graph 8-12: Usage Frequency Cross-Comparison: Limited-Service Restaurant Types by RTE Food Retail Type
  Usage frequency cross-comparison: prepared foods convenience store by full-service restaurant type
Graph 8-13: Usage Frequency Cross-Comparison: Full-Service Restaurant Types by RTE Food Retail Type
Note on reading charts

HH INCOME DEMOGRAPHIC DRILLDOWNS

Grocery store and convenience store prepared foods use and usage frequency in last month
Graph 9-1: RTE Food Retail Usage in Past Month:
Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
  Prepared foods appeal to two divergent populations
Graph 9-2: RTE Food Retail Mean Use in Past Month:
Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
Grocery store prepared foods selections factors
Graph 9-3: RTE Grocery/Supermarket Convenience Selection Factors:
Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
Graph 9-4: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors:
Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
Graph 9-5: RTE Grocery/Supermarket Shopping Selection Factors:
Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home

GENDER DEMOGRAPHIC DRILLDOWNS

Grocery store and convenience store prepared foods use and usage frequency in last month
Graph 9-6: RTE Food Retail Mean Usage: Male and Females Employed Full Time, by Children in Home
Graph 9-7: RTE Food Retail Use: Male and Females Employed Full Time, by Children in Home
Grocery store prepared foods selections factors
  Men with children: ideal candidates?
Graph 9-8: RTE Grocery/Supermarket Convenience Selection Factors:
Male and Females Employed Full Time, by Children in Home
Graph 9-9: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors:
Male and Females Employed Full Time, by Children in Home
Graph 9-10: RTE Grocery/Supermarket Shopping Selection Factors:
Male and Females Employed Full Time, by Children in Home
Note on reading charts

MEET THE PSYCHOGRAPHIC GROUPS

Budgeters
Healthy Eaters
Big Eaters
Deal Seekers
Deal Seekers and Healthy Eaters heavier prepared foods users
Graph 10-1: RTE Food Retail Mean Use, by Psychographic Group
Graph 10-2: RTE Food Retail Use, by Psychographic Group
Graph 10-3: RTE Grocery/Supermarket Convenience-Related Selection Factors, by Psychographic Group
Graph 10-4: RTE Grocery/Supermarket Taste, Quality and Cost Selection Factors, by Psychographic Group
Graph 10-5: RTE Grocery/Supermarket Restaurant-Related Selection Factors, by Psychographic Group
Note on food lifestyle segmentation charts

CASEY’S GENERAL STORES, INC

Products offered
Prepared foods growth
Prepared food growth reflects strategy to promote high-margin products
Current momentum
Casey’s store menu
Casey’s by the numbers
Graph 11-1: Casey’s by the numbers
Graph 11-2: Casey’s Same-Store Sales Trends
Graph 11-3: Casey’s Locations

COSTCO WHOLESALE CORPORATION

Membership structure
Costco category sales
Prepared foods audits & observations: Costco
  Snack bar
Graph 11-4: Costco: Snack Bar, Snack Bar Items & Prices, May 2010
  Refrigerated offerings
Graph 11-5: Costco Refrigerated Section: Menu Items & Prices, May 2010
  Costco by the numbers
Graph 11-6: Costco net sales
Graph 11-7: Costco by the numbers

THE KROGER CO

Store formats
Fresh Fare breaks 100
Marketplace growth
Convenience stores
Private label powerhouse
Sales trends
Prepared foods audits & observations: Ralph’s
  Soup kiosk
  Restaurant-like kiosk
  Hot foods
  Deli
Graph 11-8: Food 4 Less: Prepared Food Counter, Items & Prices, May 2010
Prepared foods audits & observations: Food 4 Less
  Restaurant-like kiosk
  Hot foods
  Deli
  Graph 11-9: Food 4 Less: Prepared Food Counter, Items & Prices, May 2010
Kroger by the numbers
Graph 11-10: Kroger by the numbers

PUBLIX SUPER MARKETS, INC

Graph 11-11: Publix Retail Food Locations
  Whole Foods? No, Publix’s GreenWise Market
  GreenWise Market Magazine
  Prepared foods with international flair and fast casual/casual restaurant appeal
Prepared foods audits & observations: Publix
  Deli section
Graph 11-12: Publix: Deli Section, Items & Prices, May 2010
  Refrigerated casings
Graph 11-13: Publix: Refrigerated Casings, Items & Prices, May 2010
  Hot bar
Graph 11-14: Publix: Hot Bar, Items & Prices, May 2010
Publix prepared foods user analysis
Graph 11-15: Publix Store-Made, Precooked Meals Demographic Analysis
  A nexus between Publix, prepared foods and True Foodies?
Graph 11-16: Publix Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend
Publix by the numbers
Graph 11-17: Publix by the numbers

SAFEWAY INC.

Macro moves
  Store formats
  Own brand developments
  Recent product launches
Prepared foods initiatives
  Recession impact
Going forward
  Company strategy
  Prospects
Prepared foods audits & observations: Dominick’s
  Prepared food counter
Graph 11-18: Dominick’s: Prepared Food Counter, Items & Prices, May 2010
  Hot bar
  Salad bar
  Soup bar
Graph 11-19: Dominick’s: Soup Bar, Items & Prices, May 2010
  Refrigerated casings
Graph 11-20: Dominick’s: Refrigerated Casings, Items & Prices, May 2010
  Ambient temperature casings
Graph 11-21: Dominick’s: Ambient Temperature Casings, Items & Prices, May 2010
  Hot casings
Graph 11-22: Dominick’s: Hot Casings, Items & Prices, May 2010
  Deli counter
Graph 11-23: Dominick’s: Deli Counter, Items & Prices, May 2010
  Starbucks
Safeway prepared foods usage analysis
Graph 11-24: Safeway Store-Made, Precooked Meals Demographic Analysis
  Reformed Traditionalist prepared foods users
Graph 11-25: Safeway Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend
Safeway by the numbers
Graph 11-26: Safeway by the numbers

SUPERVALU INC.

Retail food operations
Private label
Prepared foods audits & observations: Albertson’s
Sarasota location
  Hot bar
Graph 11-27: Albertson’s: Hot Bar, Items & Prices, May 2010
  Other prepared foods offerings
Graph 11-28: Albertson’s: Other Prepared Food Offerings, Items & Prices, May 2010
Los Angeles location
  Deli
  Hot foods
  Hot & chilled soup kiosk
  Restaurant-like kiosk
Graph 11-29: Albertson’s: Kiosks, May 2010
Graph 11-30: Albertson’s: Hot Foods & Deli, May 2010
SUPERVALU by the numbers
Graph 11-31: SUPERVALU Retail Food Locations
Graph 11-32: SUPERVALU by the numbers

WHOLE FOODS MARKET

Good deeds
Healthy eating education
Product selection
Private label strength
Store size shift
Store atmosphere: a third place
A new value twist
Sales trends
Prepared foods audits & observations: Whole Foods
  Restaurants/kiosks
Graph 11-33: Whole Foods: Restaurants/Kiosks, Items & Prices, May 2010
  Salad bars
  Hot bar
  Soup bar
Graph 11-34: Whole Foods: Soup Bar, Items & Prices, May 2010
  Refrigerated casings
Whole Foods prepared foods usage analysis
Graph 11-35: Whole Foods Store-Made, Precooked Meals Demographic Analysis
  True Foodie prepared foods users
Graph 11-36: Whole Foods Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend
Whole Foods by the numbers
Graph 11-37: Whole Foods by the numbers
Graph 11-38: Whole Foods comparable sales trends
Graph 11-39: Whole Foods Retail Food Locations

WINNDIXIE STORES, INC.

Strategic initiatives
Merchandising
Outlook and trends
Prepared foods audits & observations: Winn Dixie
  Refrigerated casings
Graph 11-40: Winn Dixie: Deli Section, Items & Prices, May 2010
  Hot bar
Graph 11-41: Winn Dixie: Hot Bar, Items & Prices, May 2010
Winn-Dixie by the numbers
Graph 11-42: Winn-Dixie by the numbers

ADDITIONAL PREPARED FOODS AUDITS & OBSERVATIONS

The Fresh Market
Deli section
Graph 11-44: Fresh Market: Deli Section, Items & Prices, May 2010
  Refrigerated casings
Graph 11-45: Fresh Market: Refrigerated Casings, Items & Prices, May 2010
  Hot bar
Graph 11-46: Fresh Market: Hot Bar, Items & Prices, May 2010
Super Target
  Deli section
Graph 11-47: Super Target: Deli Section Items & Prices, May 2010
Sweetbay
  Deli section
Graph 11-48: Sweetbay: Deli Counter, Items & Prices, May 2010
  Refrigerated casings
Graph 11-49: Sweetbay: Refrigerated Casings, Items & Prices, May 2010

APPENDIX ON FOOD LIFESTYLE SEGMENTATION CHARTS
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