Prepared Foods and Ready-to-Eat Foods at Retail, 2nd Edition
Prepared foods continue to be a bright spot for supermarkets and convenience stores, as well as an emerging bright spot for retail behemoths Walmart and Target. Prepared foods are firmly embedded in the mainstream retail shopping experience: Every 10 times adult consumers get food, merchandise or services from one of seven major retail channels, they get prepared foods during two of those visits. This, in turn, translates into sales: Packaged Facts forecasts U.S. prepared foods sales to reach $32.5 billion in 2012, up 7.5% from 2011. To assist market participants in understanding and honing this growing slice of the food retail pie, Packaged Facts’ August 2012 Prepared Foods and Ready-to-Eat Foods at Retail, 2nd Edition provides guidance on the following questions:
- What is the prepared foods usage share (weighted by population, usage and usage frequency) of 13 retail formats? What types prepared foods and dispensed beverages do consumers purchase at supermarkets and convenience stores? How much do they cost? What food retailers carry them? This report analyzes consumers’ prepared foods and dispensed beverage purchasing histories by major category and specific food and beverage type; provides food retail and restaurant retail pricing comparisons; and in-depth store audits of 11 leading food retailers’ prepared food programs.
- How does the prepared food visit fit into the wider context of the supermarket or convenience store visit? What else do prepared foods users purchase? How do their purchasing patterns differ from non-prepared foods purchasers? How can trip planning, timing and participants affect purchases?
- What’s in the customer’s basket? How are prepared foods tied to other category purchases? This report breaks out ready-to-eat and heat-and-eat purchase tendencies within the context of five other major food, merchandise and services (and 24 specific food, merchandise and services).
- Are customers using promotional tie-ins? When they visit, are they aware of prepared foods advertising inside and outside of the store?
- How do prepared foods users interact with the store once they purchase the food?
- How does prepared food stack up on taste, value, variety, price and health? Why don’t non-users get prepared foods?
- More dimensionally, how do certain consumer groups interact with prepared foods? Are the attitudes and behaviors of Healthy Eaters toward prepared food different than those of Budget Buyers? Of Natural Foods Lovers? Repeat Users? Coffee Addicts? This report analyzes prepared foods attitudes and behaviors of five custom consumer groups, each of which share common characteristics relevant to food retail purchasing habits and preferences.
- What can be learned about prepared foods placement, variety, pricing and other strategies from store visits at 11 of the nation’s leading food retailing brands? How have the prepared food programs at eight stores visited in May 2010 changed since then? Packaged Facts conducted store visits during April-June 2012 at Alberstons, Costco, Dominick’s, Food 4 Less, Fresh & Easy, Ralphs, SuperTarget, Vons, Walmart Neighborhood Express, Walmart Neighborhood Store, and Whole Foods Market.
CHAPTER 1: EXECUTIVE SUMMARY
Scope and Methodology
Scope
Methodology
Consumer survey methodology
Market size and forecast methodology
Other sources
Supermarket, convenience stores and gas stations
Restaurant categories
Limited-service restaurant definitions
Full-service restaurant definitions
Other definitions
Report summary
Prepared Foods Market Size and Forecast
Prepared Food Trends, Innovations & Strategies
Insight capsule
Prepared Foods Usage in Context: Usage across Retail Spectrum
Insight capsule
Supermarket & Convenience Store Purchase and Basket Analysis
Insight capsule
Shopper Context: Trip Planning, Timing & Participants
Insight capsule
Prepared Foods & Dispensed Beverage Purchases
Insight capsule
Prepared Foods Purchase Decision Influencers & Attribute Perceptions
Insight capsule
Prepared Foods Taste, Variety, Value, Health & Brand Preferences
Insight capsule
Reasons for Not Getting Prepared Foods
Insight capsule
Custom Consumer Group Analysis
Insight capsule
Engaged Prepared Foods Users
Insight capsule
Foodservice at Retail: Brand Analysis and Store Visits
CHAPTER 2: PREPARED FOODS MARKET SIZE AND FORECAST
Market size and forecast
Methodology
Graph 2-1: Prepared Foods Market Size & Forecast, 2007-2014
Grocery and convenience store channel market size and forecast
Graph 2-2: Prepared Foods Market Size & Forecast, by Channel, 2007-2014
The grocery channel
Graph 2-3: Supermarket Channel Deli Prepared Foods Market Size & Forecast, 2007-2014
The majority say, “higher sales”
Analysis: prepared foods share of deli
Graph 2-4: Total Deli Department and Deli-Prepared Foods Sales,
Dollars per $MM ACV, 2006-2011
Prepared foods by type: 2010-2011
Chicken sales still lead, but share declines
Pizza
Sandwiches
Snacking
Graph 2-5: Deli Department Dollar Food Sales, by Food Type, 2010-2011
Graph 2-6: Deli Department Volume Food Sales, by Food Type, 2010-2011
Prepared foods retail pricing trends: 2011-2012
Graph 2-7: Deli Department Pricing Trends, by Food Type, 2011-2012
Prepared foods priced competitively to QSR and other restaurant alternatives
Table 2-1: 2012 QSR & Family Midscale Sandwich Prices, by Type
The convenience store channel
Category summary
Foodservice getting lots of attention
Graph 2-8: Convenience Store Prepared Foods Market Size & Forecast, 2007-2014
Prepared foods foodservice share
Graph 2-9: 2011 Convenience Store Foodservice Sales, by Category
Graph 2-10: 2010-2011 Convenience Store Foodservice Sales Growth, by Category
Food item sales analysis
Graph 2-11: 2011 Convenience Store Prepared Foods Sales, Sales Share
& Annual Change, by Food Type
Overview
CHAPTER 3: PREPARED FOOD TRENDS, INNOVATIONS & STRATEGIES
Key trends
Quality, taste and freshness
Table 3-1: Consumer Taste Rating: Supermarket & Convenience Store Prepared Foods
Health—like it or not
Yes, there’s a behavior gap—but people do want to eat healthy
Supermarkets on more solid ground; convenience stores have work to do
Table 3-2: Consumer Health Rating: Supermarket & Convenience Store Prepared Foods
Value
Setting price according to restaurant segment counterpart
Table 3-3: Consumer Price/Value Rating: Supermarket
& Convenience Store Prepared Foods
Private label powerhouses
Private label progress holds keys to prepared foods success
Smaller households
Aging Baby Boomers
Convenience and speed
Competitive context
Supermarkets still rule the roost
Going beyond
Creating a more interactive food education experience
Program summaries
Recasting the supermarket as neighborhood anchor
Example: The Fresh Market
March of the superstores and warehouse clubs
Warehouse clubs pushing prepared foods envelope
Costco: growing prepared foods
A view of the food court
Table 3-4: CostCo: Refrigerated Casings, Items & Prices, May 2012
Shrinking large boxes into small ones
Walmart Neighborhood Store breaks into urban market—but are prepared foods up to snuff?
Drug stores take a stab
Walgreen’s redesigns transform drug store into health and daily living store
Indianapolis pilot
New Chicago flagship
Bundling foodservice into a bigger basket
CHAPTER 4: PREPARED FOODS USAGE IN CONTEXT: USAGE ACROSS RETAIL SPECTRUM
Introduction
Retail and restaurant channel customer traffic
Supermarkets and convenience stores
Other major retail segments
Restaurant channel segments
Table 4-1: Retail and Restaurant Channel Usage, Mean Usage & Usage Share,
by Establishment Type
Prepared foods usage and mean usage & usage share at retail establishments
Supermarkets have majority prepared foods visit share, but should look over shoulder
Convenience stores enjoy healthy prepared foods visits, differentiated need states
Table 4-2: Prepared Foods Usage, Mean Usage & Usage Share at Retail Establishments, by Retail Establishment Type
Almost 2 in 10 retail purchase visits include prepared foods
Prepared foods purchase share highest at supermarkets & wholesale clubs
Table 4-3: Customer Traffic Share, Prepared Foods Customer Traffic Share & Prepared Foods Traffic Ratio, by Retail Segment
Supermarkets, Convenience Stores & Gas Stations: Prepared Foods Usage Share
Gender
Table 4-4: Supermarket, Convenience Store & Gas Station Prepared Foods Visits,
Mean Visits & Visit Share: Gender Analysis
Age
Table 4-5: Supermarket, Convenience Store & Gas Station Prepared Foods Visits,
Mean Visits & Visit Share: Age Analysis
HH income
Table 4-6: Supermarket, Convenience Store & Gas Station Prepared Foods Visits,
Mean Visits & Visit Share: HH Income Analysis
Race/ethnicity
Table 4-7: Supermarket, Convenience Store & Gas Station Prepared Foods Obtainment, Mean Visits & Visit Share: Race/Ethnicity Analysis
CHAPTER 5: SUPERMARKET & CONVENIENCE STORE PURCHASE AND BASKET ANALYSIS
Introduction
What’s in the basket?
Food staples, personal care and other goods: advantage, supermarkets
Fuel, tobacco, candy and gum: advantage, convenience stores
Beverages: toss-up
Ready-to-eat and heat-and-eat prepared food: advantage, supermarkets
Graph 5-1: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Supermarkets v. Convenience Stores
The supermarket basket
Table 5-1: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Supermarkets
Prepared foods relationship to the supermarket basket
Table 5-2: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchase Decision: Supermarkets
Gender analysis: Prepared foods relationship to the supermarket basket
Table 5-3: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Gender Analysis
Gender analysis: what else do prepared foods users put into the basket?
Table 5-4: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Gender Analysis
Gender analysis: what else do non-prepared foods users put into the basket?
Table 5-5: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Gender Analysis
Age analysis: Prepared foods relationship to the supermarket basket
Table 5-6: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Age Analysis
Age analysis: what else do prepared foods users put into the basket?
Table 5-7: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Age Analysis
Age analysis: what else do non-prepared foods users put into the basket?
Table 5-8: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Age Analysis
HH income analysis: Prepared foods relationship to the supermarket basket
Table 5-9: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: HH Income Analysis
HH income analysis: what else do prepared foods users put into the basket?
Table 5-10: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: HH Income Analysis
HH income analysis: what else do non-prepared foods users put into the basket?
Table 5-11: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: HH Income Analysis
The convenience store basket
Table 5-12: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Convenience Stores
Prepared foods relationship to the convenience store basket
Table 5-13: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchase Decision: Convenience Stores
Gender analysis: Prepared foods relationship to the convenience store basket
Table 5-14: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Gender Analysis
Gender analysis: what else do prepared foods users put into the basket?
Table 5-15: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Gender Analysis
Gender analysis: what else do non-prepared foods users put into the basket?
Table 5-16: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Gender Analysis
Age analysis: Prepared foods relationship to the convenience store basket
Table 5-17: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Age Analysis
Age analysis: what else do prepared foods users put into the basket?
Table 5-18: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Age Analysis
Age analysis: what else do non-prepared foods users put into the basket?
Table 5-19: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Age Analysis
HH income analysis: Prepared foods relationship to convenience store basket
Table 5-20: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: HH Income Analysis
HH income analysis: what else do prepared foods users put into the basket?
Table 5-21: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: HH Income Analysis
HH income analysis: what else do non-prepared foods users put into the basket?
Table 5-22: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: HH Income Analysis
CHAPTER 6: SHOPPER CONTEXT: TRIP PLANNING, TIMING & PARTICIPANTS
Introduction
Summary analysis
Table 6-1: Trip Planning, Timing and Participants:
Supermarkets v. Convenience Stores
Supermarket Trip Planning, Timing and Participants
Gender analysis
Table 6-2: Supermarket Trip Planning, Timing and Participants, by Gender
Age analysis
Table 6-3: Supermarket Trip Planning, Timing and Participants, by Age
Convenience Store Trip Planning, Timing and Participants
Gender analysis
Table 6-4: C-Store Trip Planning, Timing and Participants, by Gender
Age analysis
Table 6-5: C-Store Trip Planning, Timing and Participants, by Age
HH income analysis
Table 6-6: C-Store Trip Planning, Timing and Participants, by HH Income
Presence of children analysis
Table 6-7: C-Store Trip Planning, Timing and Participants, by Presence of Children
CHAPTER 7: PREPARED FOODS & DISPENSED BEVERAGE PURCHASES
Introduction
Summary comparative analysis
Portability shapes supermarket and convenience store food item prevalence
Convenience store beverage reliance: not just coffee
Graph 7-1: Prepared Foods & Dispensed Beverage Purchases in Past 3 Months: Supermarket v. Convenience Store
Supermarket Prepared Foods & Dispensed Beverage Purchases
Gender analysis
Table 7-1: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Gender
Age analysis
Table 7-2: Supermarket Prepared Foods & Dispensed Beverage Purchases
in Past 3 Months, by Age
HH Income analysis
Table 7-3: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by HH Income
Race/ethnicity analysis
Table 7-4: Supermarket Prepared Foods & Dispensed Beverage Purchases
in Past 3 Months, by Race/Ethnicity
Regional analysis
Table 7-5: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Region
Convenience Store Prepared Foods & Dispensed Beverage Purchases
Gender analysis
Table 7-6: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Gender
Age analysis
Table 7-7: C-Store Prepared Foods & Dispensed Beverage Purchases
in Past 3 Months, by Age
HH Income analysis
Table 7-8: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by HH Income
Race/ethnicity analysis
Table 7-9: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Race/Ethnicity
Regional analysis
Table 7-10: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Region
CHAPTER 8: PREPARED FOODS PURCHASE DECISION INFLUENCERS & ATTRIBUTE PERCEPTIONS
Introduction
Summary analysis
Not at the top of the shopping list
Bundled promotional tie-ins low
Health advertisements low
More for self than others
Portability & taking it to go
Curb appeal
Graph 8-1: Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability: Supermarkets v. Convenience Stores
Age analysis
Table 8-1: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Age
HH income analysis
Table 8-2: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by HH Income
Race/ethnicity analysis
Table 8-3: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Race/Ethnicity
Presence of children analysis
Table 8-4: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Presence of Children
Convenience Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability
Gender analysis
Age analysis
Table 8-5: C-Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Age
Race/ethnicity analysis
Table 8-6: C-Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Race/Ethnicity
Presence of children analysis
Table 8-7: C-Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Presence of Children
CHAPTER 9: PREPARED FOODS TASTE, VARIETY, VALUE, HEALTH & BRAND PREFERENCES
Introduction
Summary analysis
Leveraging attributes for gain
Taste, value and variety
QSR competition
Branding preferences
Graph 9-1: Prepared Foods Taste, Variety, Value, Health, Brand Preference Rating: Supermarkets v. Convenience Stores
Supermarket Prepared Foods: Food Attribute Ranking & Brand Preference
Taste, value and variety
QSR competition
Branding preferences
Graph 9-2: Prepared Foods: Food Attribute Ranking
& Brand Preference: Supermarkets
Gender analysis
Graph 9-3: Supermarket Prepared Foods: Food Attribute Ranking
& Brand Preference, by Gender
Age analysis
Table 9-1: Supermarket Prepared Foods: Food Attribute Ranking & Brand Preference, by Age
HH income analysis
Table 9-2: Supermarket Prepared Foods: Food Attribute Ranking
& Brand Preference, by HH Income
Convenience Store Prepared Foods: Food Attribute Ranking & Brand Preference
Taste, value and variety
QSR competition
Branding preferences
Graph 9-4: Prepared Foods: Food Attribute Ranking
& Brand Preference: Convenience Stores
Note on gender
Age analysis
Table 9-3: C-Store Prepared Foods: Food Attribute Ranking & Brand Preference, by Age
HH income analysis
Table 9-4: Prepared Foods: Food Attribute Ranking & Brand Preference, by HH Income
Race/ethnicity analysis
Table 9-5: Prepared Foods: Food Attribute Ranking & Brand Preference, by Race/Ethnicity
CHAPTER 10: REASONS FOR NOT GETTING PREPARED FOODS
Introduction
Summary analysis
Pricing
Home cooked meals and other options
Quality and taste
Carry what I normally eat!
Graph 10-1: Reasons Consumers Do Not Purchase Prepared Foods
Gender analysis
Table 10-1: Reasons Consumers Do Not Purchase Prepared Foods, by Gender
Age analysis
Table 10-2: Reasons Consumers Do Not Purchase Prepared Foods, by Age
HH income analysis
Table 10-3: Reasons Consumers Do Not Purchase Prepared Foods, by HH Income
Race/ethnicity analysis
Table 10-4: Reasons Consumers Do Not Purchase Prepared Foods, by Race/Ethnicity
Regional analysis
Table 10-5: Reasons Consumers Do Not Purchase Prepared Foods, by Race/Ethnicity
Presence of children analysis
Table 10-6: Reasons Consumers Do Not Purchase Prepared Foods, by Presence of Children
CHAPTER 11: CUSTOM CONSUMER GROUP ANALYSIS
Meet the custom consumer groups
Healthy Eaters
Table 11-1: Healthy Eaters Consumer Group: Key Attitudes & Behaviors
Budget Buyers
Table 11-2: Budget Buyers Consumer Group: Key Attitudes & Behaviors
Table 11-3: Tenuous Spendthrifts Consumer Group: Key Attitudes & Behaviors
Table 11-4: Demographic Analysis: Food Retail Custom Consumer Groups
Market basket analysis: supermarkets
Table 11-5: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise
& Service Purchases, by Type of Good/Service: Food Retail Custom Consumer Groups
Market basket analysis: convenience stores
Table 11-6: Convenience Store Food, Foodservice, Consumer Packaged Goods, Merchandise
& Service Purchases, by Type of Good/Service: Food Retail Custom Consumer Groups
Custom consumer group prepared food purchases
Supermarket analysis
Table 11-7: Supermarket Prepared Foods Purchased, by Food Type:
Food Retail Custom Consumer Groups
Convenience store analysis
Table 11-8: Convenience Store Prepared Foods Purchased, by Food Type:
Food Retail Custom Consumer Groups
CHAPTER 12: ENGAGED PREPARED FOODS USERS
Introduction
Visit frequency definitions
Summary analysis: a question of engagement
Table 12-1: Supermarket Mean Use in Past 3 Months, by Mean Supermarket Prepared Foods Use, Mean C-Store Use and Mean C-Store Prepared Foods Use
Supermarket repeat users: cross channel use & cross-channel prepared foods use
Table 12-2: Supermarket Mean Use in Past 3 Months, by Mean Supermarket Prepared Foods Use, Mean C-Store Use and Mean C-Store Prepared Foods Use
C-store repeat users: cross channel use & cross-channel prepared foods use
Table 12-3: C-Store Mean Use in Past 3 Months, by Mean C-Store Prepared Foods Use, Mean Supermarket Use and mean Supermarket Prepared Foods Use
Prepared Foods Perceptions, Preferences & Shopping Context, by Usage Frequency
Supermarket analysis
Table 12-4: Supermarket Prepared Foods Perceptions, Preferences and Shopping Context,
by Supermarket Prepared Foods Frequency of Use
Convenience store analysis
Table 12-5: Convenience Store Prepared Foods Perceptions, Preferences and Shopping Context, by Convenience Store Prepared Foods Frequency of Use
CHAPTER 13: FOODSERVICE AT RETAIL: BRAND ANALYSIS AND STORE VISITS
Costco Wholesale Corporation
Membership structure
Table 13-1: Costco Membership, by Type: 2007-2011
Costco category sales
Table 13-2: Services Offered, Number of Costco Units: 2007-2011
Table 13-3: Costco Food and Foodservice Sales, 2011
Private label
Costco by the numbers
Table 13-4: Costco by the numbers
Costco prepared foods store visit
Store format
Food Court
Table 13-5: CostCo: Refrigerated Casings, Items & Prices, May 2012
Refrigerated & Hot Casings
Trends
The Fresh Market, Inc.
Defining the customer experience
Table 13-6: The Fresh Market Customer Experience, Defined
Value proposition
Growth opportunities
Product mix
The stores
Small box advantage
The Fresh Market by the numbers
Sales top $1 billion on strong growth trend
Table 13-7: The Fresh Market by the numbers
The Kroger Co.
Store formats
Fresh Fare
Convenience stores
Private label powerhouse
Kroger by the numbers
2011
2010
Table 13-8: Kroger by the numbers
Kroger: Food 4 Less prepared foods store visit
Restaurant-like kiosk
Hot foods
Deli
Bakery
Table 13-9: Food 4 Less: Prepared Food Counter, Items & Prices, April 2012
Kroger: Ralphs prepared foods store visit
Signature Salsa & Chips Bar
Beverage Center
Ice Cream Center
Bakery
Restaurant-like kiosk
Hot foods
Deli
Table 13-10: Ralphs: Prepared Food Counter, Items & Prices, April 2010
Safeway Inc.
Store formats
Lifestyle reformats
Own brand developments
Core brand developments
Premium brand developments
Health & Wellness brand developments
Safeway by the numbers
Table 13-11: Safeway by the numbers
Safeway: Dominick’s prepared food store visit
Deli Section
Table 13-12: Dominick’s/Safeway: Deli Counter, Items & Prices, May 2012
Hot Bar
Salad Bar
Table 13-13: Dominick’s/Safeway: Hot bar & Salad bar, Items & Prices, May 2012
Soup Bar
Table 13-14: Dominick’s/Safeway: Soup Bar, Items & Prices, May 2012
Refrigerated Casings
Table 13-15: Dominick’s/Safeway: Refrigerated Casings, Items & Prices, May 2012
Hot and Ambient Casings
Table 13-16: Dominick’s/Safeway: Hot & Ambient Casings Items & Prices, May 2012
Starbucks
Table 13-17: Dominick’s/Safeway: Starbucks Items & Prices, May 2012
Trends
Safeway: Vons prepared food visit
Hot & Cold Bar
Soup Bar
Beverage Center
Bakery
Restaurant-like kiosk
Hot foods
Deli
Table 13-18: Vons: Prepared Food Counter, Items & Prices, April 2012
SUPERVALU INC.
Retail food operations
Private label
Value brand
National brand equivalent
Premium brands
SUPERVALU by the numbers
Table 13-19: SUPERVALU by the numbers
SUPERVALU: Alberston’s prepared food store visit
Soup Bar
Beverage Center
Bakery
Restaurant-like kiosk
Hot foods
Deli
Table 13-20: Albertsons: Prepared Food Counter, Items & Prices, April 2012
Target Corporation
Aggressive grocery expansion
Table 13-21: Target Retail Units, by Category: 2007-2011
Translating to higher grocery sales share
Table 13-22: Target Retail Sales, by Category: 2009-2011
Urban and smaller footprint push
Target by the numbers
Table 13-23: Target by the numbers
SuperTarget prepared foods store visit
2010-2012 comparative analysis
Starbucks
Table 13-24: SuperTarget: Starbucks, Items & Prices, May 2012
Pizza Hut
Table 13-25: Target: Pizza Hut, Items & Prices, May 2012
Refrigerated Casings
Table 13-26: SuperTarget: Refrigerated Casings, Items & Prices, May 2012
Tesco PLC
Fresh & Easy
EatWell
Sales crack $1 billion
Table 13-27: Fresh & Easy by the numbers
Fresh & Easy prepared food store visit
Easy Meals/Fresh Deals
Fresh & Easy Kitchen
Goodness For Kids
Eat Well
“Gourmet”
Sides
Beverage Center
Bakery
Table 13-28: Fresh & Easy: Prepared Food Counter, Items & Prices, April 2012
Walmart Stores, Inc.
Meat and produce to provide halo for fresh foods
Low price guarantee
Increasing assortment
Smaller footprint experimentation
Table 13-29: Walmart U.S. Unit Count, by Store Format
Walmart by the numbers
Table 13-30: Walmart by the numbers
Walmart Neighborhood Express prepared foods visit
Refrigerated Casings
Table 13-31: Walmart Express: Refrigerated Casings, Items & Prices, May 2012
Walmart Neighborhood Store prepared foods visit
Trends
Heated Casings
Table 13-32: Walmart Neighborhood Store: Heated Casings, Items & Prices, May 2012
Soup Bar
Table 13-33: Walmart Neighborhood Store: Soup Bar, Items & Prices, May 2012
Refrigerated Casings
Table 13-34: Walmart Neighborhood Store: Refrigerated Casings, Items & Prices, May 2012
Whole Foods Market
Core values
Health Starts Here
Wellness Clubs
Whole Kids Foundation
Whole Foods by the numbers
Table 13-35: Whole Foods by the numbers
Whole Foods Market prepared food visit
Store introduction: a dynamic third place
Summary takeaways
Prepared foods enhance customer interaction flexibility
2010-2012 trend takeaways
Maintaining, but not leading?
Product integration potential
Restaurant/foodservice kiosk analysis
Table 13-36: Whole Foods: Restaurants/Foodservice Kiosks, Items & Prices, 2010-2012
Hot bar analysis
Salad bar analysis
Soup bar analysis
Refrigerated casings
APPENDIX: ADDITIONAL CONSUMER TABLES
Prepared foods usage and mean usage & usage share at retail establishments
Table Appendix-1: Retail Establishment Prepared Foods Visits, Mean Visits & Visit Share: Gender Analysis
Prepared foods usage and mean usage & usage share at retail establishments
Table Appendix-2: Retail Establishment Prepared Foods Obtainment, Mean Visits & Visit Share: Age Analysis
Prepared foods usage and mean usage & usage share at retail establishments
Table Appendix-3: Retail Establishment Prepared Foods Obtainment, Mean Visits & Visit Share: HH Income Analysis
Prepared foods usage and mean usage & usage share at retail establishments
Table Appendix-4: Retail Establishment Prepared Foods Obtainment, Mean Visits & Visit Share: Race/Ethnicity Analysis
Scope and Methodology
Scope
Methodology
Consumer survey methodology
Market size and forecast methodology
Other sources
Supermarket, convenience stores and gas stations
Restaurant categories
Limited-service restaurant definitions
Full-service restaurant definitions
Other definitions
Report summary
Prepared Foods Market Size and Forecast
Prepared Food Trends, Innovations & Strategies
Insight capsule
Prepared Foods Usage in Context: Usage across Retail Spectrum
Insight capsule
Supermarket & Convenience Store Purchase and Basket Analysis
Insight capsule
Shopper Context: Trip Planning, Timing & Participants
Insight capsule
Prepared Foods & Dispensed Beverage Purchases
Insight capsule
Prepared Foods Purchase Decision Influencers & Attribute Perceptions
Insight capsule
Prepared Foods Taste, Variety, Value, Health & Brand Preferences
Insight capsule
Reasons for Not Getting Prepared Foods
Insight capsule
Custom Consumer Group Analysis
Insight capsule
Engaged Prepared Foods Users
Insight capsule
Foodservice at Retail: Brand Analysis and Store Visits
CHAPTER 2: PREPARED FOODS MARKET SIZE AND FORECAST
Market size and forecast
Methodology
Graph 2-1: Prepared Foods Market Size & Forecast, 2007-2014
Grocery and convenience store channel market size and forecast
Graph 2-2: Prepared Foods Market Size & Forecast, by Channel, 2007-2014
The grocery channel
Graph 2-3: Supermarket Channel Deli Prepared Foods Market Size & Forecast, 2007-2014
The majority say, “higher sales”
Analysis: prepared foods share of deli
Graph 2-4: Total Deli Department and Deli-Prepared Foods Sales,
Dollars per $MM ACV, 2006-2011
Prepared foods by type: 2010-2011
Chicken sales still lead, but share declines
Pizza
Sandwiches
Snacking
Graph 2-5: Deli Department Dollar Food Sales, by Food Type, 2010-2011
Graph 2-6: Deli Department Volume Food Sales, by Food Type, 2010-2011
Prepared foods retail pricing trends: 2011-2012
Graph 2-7: Deli Department Pricing Trends, by Food Type, 2011-2012
Prepared foods priced competitively to QSR and other restaurant alternatives
Table 2-1: 2012 QSR & Family Midscale Sandwich Prices, by Type
The convenience store channel
Category summary
Foodservice getting lots of attention
Graph 2-8: Convenience Store Prepared Foods Market Size & Forecast, 2007-2014
Prepared foods foodservice share
Graph 2-9: 2011 Convenience Store Foodservice Sales, by Category
Graph 2-10: 2010-2011 Convenience Store Foodservice Sales Growth, by Category
Food item sales analysis
Graph 2-11: 2011 Convenience Store Prepared Foods Sales, Sales Share
& Annual Change, by Food Type
Overview
CHAPTER 3: PREPARED FOOD TRENDS, INNOVATIONS & STRATEGIES
Key trends
Quality, taste and freshness
Table 3-1: Consumer Taste Rating: Supermarket & Convenience Store Prepared Foods
Health—like it or not
Yes, there’s a behavior gap—but people do want to eat healthy
Supermarkets on more solid ground; convenience stores have work to do
Table 3-2: Consumer Health Rating: Supermarket & Convenience Store Prepared Foods
Value
Setting price according to restaurant segment counterpart
Table 3-3: Consumer Price/Value Rating: Supermarket
& Convenience Store Prepared Foods
Private label powerhouses
Private label progress holds keys to prepared foods success
Smaller households
Aging Baby Boomers
Convenience and speed
Competitive context
Supermarkets still rule the roost
Going beyond
Creating a more interactive food education experience
Program summaries
Recasting the supermarket as neighborhood anchor
Example: The Fresh Market
March of the superstores and warehouse clubs
Warehouse clubs pushing prepared foods envelope
Costco: growing prepared foods
A view of the food court
Table 3-4: CostCo: Refrigerated Casings, Items & Prices, May 2012
Shrinking large boxes into small ones
Walmart Neighborhood Store breaks into urban market—but are prepared foods up to snuff?
Drug stores take a stab
Walgreen’s redesigns transform drug store into health and daily living store
Indianapolis pilot
New Chicago flagship
Bundling foodservice into a bigger basket
CHAPTER 4: PREPARED FOODS USAGE IN CONTEXT: USAGE ACROSS RETAIL SPECTRUM
Introduction
Retail and restaurant channel customer traffic
Supermarkets and convenience stores
Other major retail segments
Restaurant channel segments
Table 4-1: Retail and Restaurant Channel Usage, Mean Usage & Usage Share,
by Establishment Type
Prepared foods usage and mean usage & usage share at retail establishments
Supermarkets have majority prepared foods visit share, but should look over shoulder
Convenience stores enjoy healthy prepared foods visits, differentiated need states
Table 4-2: Prepared Foods Usage, Mean Usage & Usage Share at Retail Establishments, by Retail Establishment Type
Almost 2 in 10 retail purchase visits include prepared foods
Prepared foods purchase share highest at supermarkets & wholesale clubs
Table 4-3: Customer Traffic Share, Prepared Foods Customer Traffic Share & Prepared Foods Traffic Ratio, by Retail Segment
Supermarkets, Convenience Stores & Gas Stations: Prepared Foods Usage Share
Gender
Table 4-4: Supermarket, Convenience Store & Gas Station Prepared Foods Visits,
Mean Visits & Visit Share: Gender Analysis
Age
Table 4-5: Supermarket, Convenience Store & Gas Station Prepared Foods Visits,
Mean Visits & Visit Share: Age Analysis
HH income
Table 4-6: Supermarket, Convenience Store & Gas Station Prepared Foods Visits,
Mean Visits & Visit Share: HH Income Analysis
Race/ethnicity
Table 4-7: Supermarket, Convenience Store & Gas Station Prepared Foods Obtainment, Mean Visits & Visit Share: Race/Ethnicity Analysis
CHAPTER 5: SUPERMARKET & CONVENIENCE STORE PURCHASE AND BASKET ANALYSIS
Introduction
What’s in the basket?
Food staples, personal care and other goods: advantage, supermarkets
Fuel, tobacco, candy and gum: advantage, convenience stores
Beverages: toss-up
Ready-to-eat and heat-and-eat prepared food: advantage, supermarkets
Graph 5-1: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Supermarkets v. Convenience Stores
The supermarket basket
Table 5-1: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Supermarkets
Prepared foods relationship to the supermarket basket
Table 5-2: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchase Decision: Supermarkets
Gender analysis: Prepared foods relationship to the supermarket basket
Table 5-3: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Gender Analysis
Gender analysis: what else do prepared foods users put into the basket?
Table 5-4: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Gender Analysis
Gender analysis: what else do non-prepared foods users put into the basket?
Table 5-5: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Gender Analysis
Age analysis: Prepared foods relationship to the supermarket basket
Table 5-6: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Age Analysis
Age analysis: what else do prepared foods users put into the basket?
Table 5-7: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Age Analysis
Age analysis: what else do non-prepared foods users put into the basket?
Table 5-8: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Age Analysis
HH income analysis: Prepared foods relationship to the supermarket basket
Table 5-9: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: HH Income Analysis
HH income analysis: what else do prepared foods users put into the basket?
Table 5-10: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: HH Income Analysis
HH income analysis: what else do non-prepared foods users put into the basket?
Table 5-11: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: HH Income Analysis
The convenience store basket
Table 5-12: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Type of Good/Service: Convenience Stores
Prepared foods relationship to the convenience store basket
Table 5-13: Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchase Decision: Convenience Stores
Gender analysis: Prepared foods relationship to the convenience store basket
Table 5-14: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Gender Analysis
Gender analysis: what else do prepared foods users put into the basket?
Table 5-15: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Gender Analysis
Gender analysis: what else do non-prepared foods users put into the basket?
Table 5-16: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Gender Analysis
Age analysis: Prepared foods relationship to the convenience store basket
Table 5-17: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: Age Analysis
Age analysis: what else do prepared foods users put into the basket?
Table 5-18: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: Age Analysis
Age analysis: what else do non-prepared foods users put into the basket?
Table 5-19: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: Age Analysis
HH income analysis: Prepared foods relationship to convenience store basket
Table 5-20: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases: HH Income Analysis
HH income analysis: what else do prepared foods users put into the basket?
Table 5-21: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Prepared Foods Purchasers: HH Income Analysis
HH income analysis: what else do non-prepared foods users put into the basket?
Table 5-22: C-Store Food, Foodservice, Consumer Packaged Goods, Merchandise & Service Purchases, by Non-Prepared Foods Purchasers: HH Income Analysis
CHAPTER 6: SHOPPER CONTEXT: TRIP PLANNING, TIMING & PARTICIPANTS
Introduction
Summary analysis
Table 6-1: Trip Planning, Timing and Participants:
Supermarkets v. Convenience Stores
Supermarket Trip Planning, Timing and Participants
Gender analysis
Table 6-2: Supermarket Trip Planning, Timing and Participants, by Gender
Age analysis
Table 6-3: Supermarket Trip Planning, Timing and Participants, by Age
Convenience Store Trip Planning, Timing and Participants
Gender analysis
Table 6-4: C-Store Trip Planning, Timing and Participants, by Gender
Age analysis
Table 6-5: C-Store Trip Planning, Timing and Participants, by Age
HH income analysis
Table 6-6: C-Store Trip Planning, Timing and Participants, by HH Income
Presence of children analysis
Table 6-7: C-Store Trip Planning, Timing and Participants, by Presence of Children
CHAPTER 7: PREPARED FOODS & DISPENSED BEVERAGE PURCHASES
Introduction
Summary comparative analysis
Portability shapes supermarket and convenience store food item prevalence
Convenience store beverage reliance: not just coffee
Graph 7-1: Prepared Foods & Dispensed Beverage Purchases in Past 3 Months: Supermarket v. Convenience Store
Supermarket Prepared Foods & Dispensed Beverage Purchases
Gender analysis
Table 7-1: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Gender
Age analysis
Table 7-2: Supermarket Prepared Foods & Dispensed Beverage Purchases
in Past 3 Months, by Age
HH Income analysis
Table 7-3: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by HH Income
Race/ethnicity analysis
Table 7-4: Supermarket Prepared Foods & Dispensed Beverage Purchases
in Past 3 Months, by Race/Ethnicity
Regional analysis
Table 7-5: Supermarket Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Region
Convenience Store Prepared Foods & Dispensed Beverage Purchases
Gender analysis
Table 7-6: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Gender
Age analysis
Table 7-7: C-Store Prepared Foods & Dispensed Beverage Purchases
in Past 3 Months, by Age
HH Income analysis
Table 7-8: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by HH Income
Race/ethnicity analysis
Table 7-9: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Race/Ethnicity
Regional analysis
Table 7-10: C-Store Prepared Foods & Dispensed Beverage Purchases in Past 3 Months, by Region
CHAPTER 8: PREPARED FOODS PURCHASE DECISION INFLUENCERS & ATTRIBUTE PERCEPTIONS
Introduction
Summary analysis
Not at the top of the shopping list
Bundled promotional tie-ins low
Health advertisements low
More for self than others
Portability & taking it to go
Curb appeal
Graph 8-1: Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability: Supermarkets v. Convenience Stores
Age analysis
Table 8-1: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Age
HH income analysis
Table 8-2: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by HH Income
Race/ethnicity analysis
Table 8-3: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Race/Ethnicity
Presence of children analysis
Table 8-4: Supermarket Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Presence of Children
Convenience Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability
Gender analysis
Age analysis
Table 8-5: C-Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Age
Race/ethnicity analysis
Table 8-6: C-Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Race/Ethnicity
Presence of children analysis
Table 8-7: C-Store Prepared Foods Purchase Decision, In-Store Purchase Decision Influencers, Participants, Appeal & Portability, by Presence of Children
CHAPTER 9: PREPARED FOODS TASTE, VARIETY, VALUE, HEALTH & BRAND PREFERENCES
Introduction
Summary analysis
Leveraging attributes for gain
Taste, value and variety
QSR competition
Branding preferences
Graph 9-1: Prepared Foods Taste, Variety, Value, Health, Brand Preference Rating: Supermarkets v. Convenience Stores
Supermarket Prepared Foods: Food Attribute Ranking & Brand Preference
Taste, value and variety
QSR competition
Branding preferences
Graph 9-2: Prepared Foods: Food Attribute Ranking
& Brand Preference: Supermarkets
Gender analysis
Graph 9-3: Supermarket Prepared Foods: Food Attribute Ranking
& Brand Preference, by Gender
Age analysis
Table 9-1: Supermarket Prepared Foods: Food Attribute Ranking & Brand Preference, by Age
HH income analysis
Table 9-2: Supermarket Prepared Foods: Food Attribute Ranking
& Brand Preference, by HH Income
Convenience Store Prepared Foods: Food Attribute Ranking & Brand Preference
Taste, value and variety
QSR competition
Branding preferences
Graph 9-4: Prepared Foods: Food Attribute Ranking
& Brand Preference: Convenience Stores
Note on gender
Age analysis
Table 9-3: C-Store Prepared Foods: Food Attribute Ranking & Brand Preference, by Age
HH income analysis
Table 9-4: Prepared Foods: Food Attribute Ranking & Brand Preference, by HH Income
Race/ethnicity analysis
Table 9-5: Prepared Foods: Food Attribute Ranking & Brand Preference, by Race/Ethnicity
CHAPTER 10: REASONS FOR NOT GETTING PREPARED FOODS
Introduction
Summary analysis
Pricing
Home cooked meals and other options
Quality and taste
Carry what I normally eat!
Graph 10-1: Reasons Consumers Do Not Purchase Prepared Foods
Gender analysis
Table 10-1: Reasons Consumers Do Not Purchase Prepared Foods, by Gender
Age analysis
Table 10-2: Reasons Consumers Do Not Purchase Prepared Foods, by Age
HH income analysis
Table 10-3: Reasons Consumers Do Not Purchase Prepared Foods, by HH Income
Race/ethnicity analysis
Table 10-4: Reasons Consumers Do Not Purchase Prepared Foods, by Race/Ethnicity
Regional analysis
Table 10-5: Reasons Consumers Do Not Purchase Prepared Foods, by Race/Ethnicity
Presence of children analysis
Table 10-6: Reasons Consumers Do Not Purchase Prepared Foods, by Presence of Children
CHAPTER 11: CUSTOM CONSUMER GROUP ANALYSIS
Meet the custom consumer groups
Healthy Eaters
Table 11-1: Healthy Eaters Consumer Group: Key Attitudes & Behaviors
Budget Buyers
Table 11-2: Budget Buyers Consumer Group: Key Attitudes & Behaviors
Table 11-3: Tenuous Spendthrifts Consumer Group: Key Attitudes & Behaviors
Table 11-4: Demographic Analysis: Food Retail Custom Consumer Groups
Market basket analysis: supermarkets
Table 11-5: Supermarket Food, Foodservice, Consumer Packaged Goods, Merchandise
& Service Purchases, by Type of Good/Service: Food Retail Custom Consumer Groups
Market basket analysis: convenience stores
Table 11-6: Convenience Store Food, Foodservice, Consumer Packaged Goods, Merchandise
& Service Purchases, by Type of Good/Service: Food Retail Custom Consumer Groups
Custom consumer group prepared food purchases
Supermarket analysis
Table 11-7: Supermarket Prepared Foods Purchased, by Food Type:
Food Retail Custom Consumer Groups
Convenience store analysis
Table 11-8: Convenience Store Prepared Foods Purchased, by Food Type:
Food Retail Custom Consumer Groups
CHAPTER 12: ENGAGED PREPARED FOODS USERS
Introduction
Visit frequency definitions
Summary analysis: a question of engagement
Table 12-1: Supermarket Mean Use in Past 3 Months, by Mean Supermarket Prepared Foods Use, Mean C-Store Use and Mean C-Store Prepared Foods Use
Supermarket repeat users: cross channel use & cross-channel prepared foods use
Table 12-2: Supermarket Mean Use in Past 3 Months, by Mean Supermarket Prepared Foods Use, Mean C-Store Use and Mean C-Store Prepared Foods Use
C-store repeat users: cross channel use & cross-channel prepared foods use
Table 12-3: C-Store Mean Use in Past 3 Months, by Mean C-Store Prepared Foods Use, Mean Supermarket Use and mean Supermarket Prepared Foods Use
Prepared Foods Perceptions, Preferences & Shopping Context, by Usage Frequency
Supermarket analysis
Table 12-4: Supermarket Prepared Foods Perceptions, Preferences and Shopping Context,
by Supermarket Prepared Foods Frequency of Use
Convenience store analysis
Table 12-5: Convenience Store Prepared Foods Perceptions, Preferences and Shopping Context, by Convenience Store Prepared Foods Frequency of Use
CHAPTER 13: FOODSERVICE AT RETAIL: BRAND ANALYSIS AND STORE VISITS
Costco Wholesale Corporation
Membership structure
Table 13-1: Costco Membership, by Type: 2007-2011
Costco category sales
Table 13-2: Services Offered, Number of Costco Units: 2007-2011
Table 13-3: Costco Food and Foodservice Sales, 2011
Private label
Costco by the numbers
Table 13-4: Costco by the numbers
Costco prepared foods store visit
Store format
Food Court
Table 13-5: CostCo: Refrigerated Casings, Items & Prices, May 2012
Refrigerated & Hot Casings
Trends
The Fresh Market, Inc.
Defining the customer experience
Table 13-6: The Fresh Market Customer Experience, Defined
Value proposition
Growth opportunities
Product mix
The stores
Small box advantage
The Fresh Market by the numbers
Sales top $1 billion on strong growth trend
Table 13-7: The Fresh Market by the numbers
The Kroger Co.
Store formats
Fresh Fare
Convenience stores
Private label powerhouse
Kroger by the numbers
2011
2010
Table 13-8: Kroger by the numbers
Kroger: Food 4 Less prepared foods store visit
Restaurant-like kiosk
Hot foods
Deli
Bakery
Table 13-9: Food 4 Less: Prepared Food Counter, Items & Prices, April 2012
Kroger: Ralphs prepared foods store visit
Signature Salsa & Chips Bar
Beverage Center
Ice Cream Center
Bakery
Restaurant-like kiosk
Hot foods
Deli
Table 13-10: Ralphs: Prepared Food Counter, Items & Prices, April 2010
Safeway Inc.
Store formats
Lifestyle reformats
Own brand developments
Core brand developments
Premium brand developments
Health & Wellness brand developments
Safeway by the numbers
Table 13-11: Safeway by the numbers
Safeway: Dominick’s prepared food store visit
Deli Section
Table 13-12: Dominick’s/Safeway: Deli Counter, Items & Prices, May 2012
Hot Bar
Salad Bar
Table 13-13: Dominick’s/Safeway: Hot bar & Salad bar, Items & Prices, May 2012
Soup Bar
Table 13-14: Dominick’s/Safeway: Soup Bar, Items & Prices, May 2012
Refrigerated Casings
Table 13-15: Dominick’s/Safeway: Refrigerated Casings, Items & Prices, May 2012
Hot and Ambient Casings
Table 13-16: Dominick’s/Safeway: Hot & Ambient Casings Items & Prices, May 2012
Starbucks
Table 13-17: Dominick’s/Safeway: Starbucks Items & Prices, May 2012
Trends
Safeway: Vons prepared food visit
Hot & Cold Bar
Soup Bar
Beverage Center
Bakery
Restaurant-like kiosk
Hot foods
Deli
Table 13-18: Vons: Prepared Food Counter, Items & Prices, April 2012
SUPERVALU INC.
Retail food operations
Private label
Value brand
National brand equivalent
Premium brands
SUPERVALU by the numbers
Table 13-19: SUPERVALU by the numbers
SUPERVALU: Alberston’s prepared food store visit
Soup Bar
Beverage Center
Bakery
Restaurant-like kiosk
Hot foods
Deli
Table 13-20: Albertsons: Prepared Food Counter, Items & Prices, April 2012
Target Corporation
Aggressive grocery expansion
Table 13-21: Target Retail Units, by Category: 2007-2011
Translating to higher grocery sales share
Table 13-22: Target Retail Sales, by Category: 2009-2011
Urban and smaller footprint push
Target by the numbers
Table 13-23: Target by the numbers
SuperTarget prepared foods store visit
2010-2012 comparative analysis
Starbucks
Table 13-24: SuperTarget: Starbucks, Items & Prices, May 2012
Pizza Hut
Table 13-25: Target: Pizza Hut, Items & Prices, May 2012
Refrigerated Casings
Table 13-26: SuperTarget: Refrigerated Casings, Items & Prices, May 2012
Tesco PLC
Fresh & Easy
EatWell
Sales crack $1 billion
Table 13-27: Fresh & Easy by the numbers
Fresh & Easy prepared food store visit
Easy Meals/Fresh Deals
Fresh & Easy Kitchen
Goodness For Kids
Eat Well
“Gourmet”
Sides
Beverage Center
Bakery
Table 13-28: Fresh & Easy: Prepared Food Counter, Items & Prices, April 2012
Walmart Stores, Inc.
Meat and produce to provide halo for fresh foods
Low price guarantee
Increasing assortment
Smaller footprint experimentation
Table 13-29: Walmart U.S. Unit Count, by Store Format
Walmart by the numbers
Table 13-30: Walmart by the numbers
Walmart Neighborhood Express prepared foods visit
Refrigerated Casings
Table 13-31: Walmart Express: Refrigerated Casings, Items & Prices, May 2012
Walmart Neighborhood Store prepared foods visit
Trends
Heated Casings
Table 13-32: Walmart Neighborhood Store: Heated Casings, Items & Prices, May 2012
Soup Bar
Table 13-33: Walmart Neighborhood Store: Soup Bar, Items & Prices, May 2012
Refrigerated Casings
Table 13-34: Walmart Neighborhood Store: Refrigerated Casings, Items & Prices, May 2012
Whole Foods Market
Core values
Health Starts Here
Wellness Clubs
Whole Kids Foundation
Whole Foods by the numbers
Table 13-35: Whole Foods by the numbers
Whole Foods Market prepared food visit
Store introduction: a dynamic third place
Summary takeaways
Prepared foods enhance customer interaction flexibility
2010-2012 trend takeaways
Maintaining, but not leading?
Product integration potential
Restaurant/foodservice kiosk analysis
Table 13-36: Whole Foods: Restaurants/Foodservice Kiosks, Items & Prices, 2010-2012
Hot bar analysis
Salad bar analysis
Soup bar analysis
Refrigerated casings
APPENDIX: ADDITIONAL CONSUMER TABLES
Prepared foods usage and mean usage & usage share at retail establishments
Table Appendix-1: Retail Establishment Prepared Foods Visits, Mean Visits & Visit Share: Gender Analysis
Prepared foods usage and mean usage & usage share at retail establishments
Table Appendix-2: Retail Establishment Prepared Foods Obtainment, Mean Visits & Visit Share: Age Analysis
Prepared foods usage and mean usage & usage share at retail establishments
Table Appendix-3: Retail Establishment Prepared Foods Obtainment, Mean Visits & Visit Share: HH Income Analysis
Prepared foods usage and mean usage & usage share at retail establishments
Table Appendix-4: Retail Establishment Prepared Foods Obtainment, Mean Visits & Visit Share: Race/Ethnicity Analysis
