Parmalat Group in Packaged Food - World

Date: November 22, 2010
Pages: 36
Price:
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P71E46EAC4DEN
Leaflet:

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This report analyses Parmalat’s operations in the packaged food market. It particularly focuses on the group’s efforts to pursue a strategy based on a wellness-orientated positioning and the development of functional products amidst intense competition from major health-focused rivals.

Euromonitor International’s Parmalat Group in Packaged Food - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Parmalat Group in Packaged Food - World
Euromonitor International
November 2010
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Dairy Opportunities
Oils and Fats Opportunities
Baby Food Opportunities
Brand Strategy
Operation
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