Oils and Fats in Turkey

October 2015 | 40 pages | ID: O1D0A9494C8EN
Euromonitor International Ltd

Abstracts

Due to preferences in terms of taste and habit, the most popular type of cooking oil in Turkey is sunflower oil, which made up 48% of total value sales of oils and fats in Turkey in 2015. On the whole, sales of sunflower oil outstrip those of corn oil and other vegetable and seed oil products. The most important factor in terms of the size difference between corn oil and sunflower oil is the widespread belief amongst Turkish consumers that corn oil contains genetically modified organisms...

Euromonitor International's Oils and Fats in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oils and Fats market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Oils and Fats by Category: Volume 2010-2015
  Table 2 Sales of Oils and Fats by Category: Value 2010-2015
  Table 3 Sales of Oils and Fats by Category: % Volume Growth 2010-2015
  Table 4 Sales of Oils and Fats by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Oils and Fats: % Value 2011-2015
  Table 6 LBN Brand Shares of Oils and Fats: % Value 2012-2015
  Table 7 Distribution of Oils and Fats by Format: % Value 2010-2015
  Table 8 Forecast Sales of Oils and Fats by Category: Volume 2015-2020
  Table 9 Forecast Sales of Oils and Fats by Category: Value 2015-2020
  Table 10 Forecast Sales of Oils and Fats by Category: % Volume Growth 2015-2020
  Table 11 Forecast Sales of Oils and Fats by Category: % Value Growth 2015-2020
Bim Birlesik Magazacilik As in Packaged Food (turkey)
Strategic Direction
Key Facts
  Summary 1 BIM Birlesik Magazacilik AS: Key Facts
  Summary 2 BIM Birlesik Magazacilik AS: Operational Indicators
Competitive Positioning
  Summary 3 BIM Birlesik Magazacilik AS: Competitive Position 2015
Migros Tic As in Packaged Food (turkey)
Strategic Direction
Key Facts
  Summary 4 Migros Tic AS: Key Facts
  Summary 5 Migros Tic AS: Operational Indicators
Internet Strategy
Private Label
  Summary 6 Migros Tic AS: Private Label Portfolio
Competitive Positioning
  Summary 7 Migros Tic AS: Competitive Position 2014
Unilever Turk San Ve Tic As in Packaged Food (turkey)
Strategic Direction
Key Facts
  Summary 8 Unilever Turk San ve Tic AS: Key Facts
Competitive Positioning
  Summary 9 Unilever Turk San ve Tic AS: Competitive Position 2015
Yildiz Holding As in Packaged Food (turkey)
Strategic Direction
Key Facts
  Summary 10 Yildiz Holding AS: Key Facts
Competitive Positioning
  Summary 11 Yildiz Holding AS: Competitive Position 2015
Executive Summary
Packaged Food Registers A Better Value Performance in 2015 Than Over the Review Period
the Depreciation of the Turkish Lira Against the US Dollar and Euro Negatively Affects the Market
Artisanal Retains the Lead in 2015 Albeit Losing Share To Packaged Products
Supermarkets and Discounters Gain Value Share
Packaged Food Has Good Prospects for Growth Over the Forecast Period
Key Trends and Developments
Unit Price Increases Lead To High Value Growth in 2015
the Young Population of the Country, Together With Rapid Urbanisation, Stimulates Market Growth
Share of Private Label Products Increases
Consumer Demand for Health and Wellness Products Grows
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  Table 17 Sales of Packaged Food by Category: Value 2010-2015
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  Table 23 Penetration of Private Label by Category: % Value 2010-2015
  Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 12 Research Sources