Oils and Fats in Kenya

October 2015 | 30 pages | ID: O5897BFCCACEN
Euromonitor International Ltd

Abstracts

2015 saw the leading manufacturers of oils and fats in Kenya engaging in product price reductions, especially for products positioned in cooking fats, while overall packaging innovation was also undertaken with the aim of promoting brand loyalty and increasing sales. Bidco Oil Refineries Ltd, now known as Bidco Africa Ltd, took the lead in terms of reducing the overall unit prices of its oils and fats with the aim of promoting product sales and maintaining consumer loyalty as a way of easing...

Euromonitor International's Oils and Fats in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oils and Fats market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Oils and Fats by Category: Volume 2010-2015
  Table 2 Sales of Oils and Fats by Category: Value 2010-2015
  Table 3 Sales of Oils and Fats by Category: % Volume Growth 2010-2015
  Table 4 Sales of Oils and Fats by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Oils and Fats: % Value 2011-2015
  Table 6 LBN Brand Shares of Oils and Fats: % Value 2012-2015
  Table 7 Distribution of Oils and Fats by Format: % Value 2010-2015
  Table 8 Forecast Sales of Oils and Fats by Category: Volume 2015-2020
  Table 9 Forecast Sales of Oils and Fats by Category: Value 2015-2020
  Table 10 Forecast Sales of Oils and Fats by Category: % Volume Growth 2015-2020
  Table 11 Forecast Sales of Oils and Fats by Category: % Value Growth 2015-2020
Bidco Africa Ltd in Packaged Food (kenya)
Strategic Direction
Key Facts
  Summary 1 Bidco Oil Refineries Limited: Key Facts
Competitive Positioning
  Summary 2 Bidco Africa Ltd: Competitive Position 2015
Brookside Dairy Ltd in Packaged Food (kenya)
Strategic Direction
Key Facts
  Summary 3 Brookside Dairy Ltd: Key Facts
Competitive Positioning
  Summary 4 Brookside Dairy Ltd: Competitive Position 2015
New Kenya Co-operative Creameries Ltd in Packaged Food (kenya)
Strategic Direction
Key Facts
  Summary 5 New Kenya Co-operative Creameries Ltd: Key Facts
Competitive Positioning
  Summary 6 New Kenya Co-operative Creameries Ltd: Competitive Position 2015
Executive Summary
Packaged Food in Kenya Achieves A Steady Growth in 2015
Product Launches Target the Growing Middle-income Consumer Class in 2015
Local Manufacturers Dominate Packaged Food in 2015
Modern Retail Outlets Remain Preferred Channels for Product Distribution
Growth Expected During the Forecast Period As Income Levels Rise
Foodservice: Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  Table 17 Sales of Packaged Food by Category: Value 2010-2015
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
  Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
  Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
  Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
  Summary 7 Research Sources