Oils and Fats in Hungary

October 2015 | 40 pages | ID: O77ADC0CCD9EN
Euromonitor International Ltd

Abstracts

The strengthening of healthy eating habits and changing unit prices determine trends in oils and fats in 2015. As butter nowadays is considered to be healthier than spreadable oils and fats, demand is continuously strengthening, and only the high unit price of butter limits sales. On the other side leading manufacturers of spreadable oils and fats have heavily invested in new product development to maintain consumers. Therefore, they are launching spreadable margarines that contain butter as...

Euromonitor International's Oils and Fats in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oils and Fats market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Oils and Fats by Category: Volume 2010-2015
  Table 2 Sales of Oils and Fats by Category: Value 2010-2015
  Table 3 Sales of Oils and Fats by Category: % Volume Growth 2010-2015
  Table 4 Sales of Oils and Fats by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Oils and Fats: % Value 2011-2015
  Table 6 LBN Brand Shares of Oils and Fats: % Value 2012-2015
  Table 7 Distribution of Oils and Fats by Format: % Value 2010-2015
  Table 8 Forecast Sales of Oils and Fats by Category: Volume 2015-2020
  Table 9 Forecast Sales of Oils and Fats by Category: Value 2015-2020
  Table 10 Forecast Sales of Oils and Fats by Category: % Volume Growth 2015-2020
  Table 11 Forecast Sales of Oils and Fats by Category: % Value Growth 2015-2020
Bunge Növényolajipari Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 1 Bunge Növényolajipari Zrt: Key Facts
  Summary 2 Bunge Növényolajipari Zrt: Operational Indicators
Competitive Positioning
  Summary 3 Bunge Növényolajipari Zrt: Competitive Position 2015
Cba Kereskedelmi Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 4 CBA Kereskedelmi Kft: Key Facts
  Summary 5 CBA Kereskedelmi Kft: Operational Indicators
Internet Strategy
Private Label
  Summary 6 CBA Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
  Summary 7 CBA Kereskedelmi Kft: Competitive Position 2015
Pick Szeged Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 8 Pick Szeged Zrt: Key Facts
  Summary 9 Pick Szeged Zrt: Operational Indicators
Competitive Positioning
  Summary 10 Pick Szeged Zrt: Competitive Position 2015
Sole-mizo Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 11 Sole-Mizo Zrt: Key Facts
  Summary 12 Sole-Mizo Zrt: Operational Indicators
Competitive Positioning
  Summary 13 Sole-Mizo Zrt: Competitive Position 2015
Tesco-globál Áruházak Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 14 Tesco-Globál Áruházak Zrt: Key Facts
  Summary 15 Tesco-Globál Áruházak Zrt: Operational Indicators
Competitive Positioning
  Summary 16 Tesco-Globál Áruházak Zrt: Competitive Position 2015
Unilever Magyarország Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
  Summary 17 Unilever Magyarország Kft: Key Facts
  Summary 18 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
  Summary 19 Unilever Magyarország Kft: Competitive Position 2015
Executive Summary
Packaged Food Continues To Recover As Economic Conditions Improve
Growing Demand for Convenience and Healthy Products
Strong Competition Sees Producers Focus on New Product Launches and Innovation
Discounters See Retail Value Share Growth at the Expense Other Modern Formats
Lifestyle Trends May Support Growth But Producers Face Challenges
Key Trends and Developments
Pricing and Discounting Remain Key Factors in Packaged Food
Branded Manufacturers Face Growing Competition From Private Label
Manufacturers See Potential in Health-conscious Consumers
Packaged Food Benefits From Urbanisation
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
  Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  Table 17 Sales of Packaged Food by Category: Value 2010-2015
  Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  Table 23 Penetration of Private Label by Category: % Value 2010-2015
  Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
  Summary 20 Research Sources