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The Nordic Market for Dairy Alternatives

June 2007 | 89 pages | ID: N1D8DCE6E6EEN
ORGANIC MONITOR

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Report Description:

Organic Monitor’s report on The Nordic Market for Dairy Alternatives gives a comprehensive analysis of this emerging market. This first-ever dedicated report gives detailed market & competitive information for the leading Product Segments: soya (soy) milk, non-dairy drinks, soya & non-dairy yoghurts, soya & non-dairy puddings, etc.

Market & competitive information includes market sizes, revenue forecasts (2008-2013), market drivers & restraints, supply chain, pricing analysis, and profiles of leading manufacturers, distributors & retailers. Strategic recommendations are provided to existing producers, new entrants and investors.

Key Questions Answered:

Our expert analysis provides answers to the following questions…

- What is the size of the Nordic dairy alternatives market?
- What are the market forecasts and the growth potential?
- What is the market size of individual segments like soya milk, oat drinks, soya yoghurts, etc.?
- What countries have the largest markets for dairy alternatives? Which are to show the highest growth?
- What are the factors driving / restraining market growth?
- What product innovations are occurring? What product types are being developed?
- Who are the leading soya & non-dairy product manufacturers in each country?
- What companies are the leading importers and distributors of dairy alternatives?
- Who are the leading retailers of soya milk & dairy alternatives in each country?
- What are the leading brands in each segment? What are the product specifications and prices?
- What is the future growth outlook? What Product Segments are to show the highest growth?
- What are the business opportunities in the dairy alternatives market?
- What recommendations can be given to new entrants, existing producers and investors?

Product Segments

Drinks: Soya (soy) Milk, Oat Drinks, Rice Drinks and Others
Yoghurts: Soya Yoghurts & Others
Ice-Cream: Soya Ice-Cream & Others
Others: Desserts, Puddings, etc.

Country Coverage

Sweden
Denmark
Finland
Norway

Research Highlights:

Sales of dairy alternatives are growing by 20% a year in a region renowned for its milk drinking culture. Non-dairy products are gaining favour as Scandinavian consumers turn to healthy alternatives to dairy products.

Growing consumer awareness about health issues and new product launches are driving market growth. Consumers are turning to dairy alternatives because of rising incidence of food allergies and concerns about obesity, cholesterol, and heart disease. Manufacturers are responding by launching new products that are marketed on their health benefits.

The highest growth has been observed in the Swedish and Finnish markets, which now comprise over two-thirds of regional revenues. The Swedish market is considered the epicentre of the Nordic dairy alternatives market, with production and demand concentrated here. Indeed, leading Swedish producers like Ceba Foods have built upon their success in the home market by expanding internationally.

Research Methodology

This report on The Nordic Market for Dairy Alternatives has been predominantly produced by primary research. Interviews were conducted with leading soya product & dairy alternative manufacturers, distributors and retailers in each country. Information was also gathered from trade & industry associations, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases.

How You Will Benefit From This Report

Since this report provides a comprehensive analysis on the Nordic dairy alternatives market, it is an invaluable resource to executives / organisations looking for information. Expert analysis and strategic insights make the report equally useful to new entrants and companies already active in the dairy alternatives industry.

The report gives a thorough market analysis, enabling the reader to make decisions on business opportunities and market plans.

The report is useful for:

- CEOs and senior managers to assess the business potential of this emerging market and make investment decisions
- Marketing managers & executives to identify marketing opportunities, prospective customers and develop marketing / sales plans
- Business development managers to identify business opportunities, strategic partners and investment openings
- Financial institutions & investors to understand the revenue potential of this emerging industry and make investment decisions
- Advertising & marketing agencies to identify potential partners in this emerging industry and to get a better understanding of consumer behaviour to develop marketing / advertising programmes
- Information and research centre librarians to provide a one-stop information resource on this emerging industry, which is vital for marketing executives, market researchers, product & brand managers, and senior management.
STRATEGIC ANALYSIS OF THE NORDIC MARKET FOR DAIRY ALTERNATIVES

Introduction and Product Definitions
Market Summary and Overview
Market Snapshot
Research Methodology
Forecast Assumptions
Market Drivers
Market Restraints
Revenue Forecasts
Market Trends
Competitive Analysis
Sales Analysis
Consumer Analysis
Product Analysis

STRATEGIC ANALYSIS OF THE DANISH MARKET FOR DAIRY ALTERNATIVES

Revenue Forecasts
Pricing Analysis
Distribution Analysis
Competitive Analysis
Sales Analysis
Retailer Analysis
Product Analysis

STRATEGIC ANALYSIS OF THE SWEDISH MARKET FOR DAIRY ALTERNATIVES

Revenue Forecasts
Pricing Analysis
Distribution Analysis
Competitive Analysis
Sales Analysis
Retailer Analysis
Product Analysis

STRATEGIC ANALYSIS OF THE NORWEGIAN MARKET FOR DAIRY ALTERNATIVES

Revenue Forecasts
Pricing Analysis
Distribution Analysis
Competitive Analysis
Sales Analysis
Retailer Analysis
Product Analysis

STRATEGIC ANALYSIS OF THE FINNISH MARKET FOR DAIRY ALTERNATIVES

Revenue Forecasts
Pricing Analysis
Distribution Analysis
Competitive Analysis
Sales Analysis
Retailer Analysis
Product Analysis

STRATEGIC RECOMMENDATIONS

Country Markets
Marketing Strategies

LIST OF SELECTED COMPANIES

Denmark
Finland
Norway
Sweden
Other Countries


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