Meal Replacement in Turkey

January 2015 | 51 pages | ID: M28EFBD4697EN
Euromonitor International Ltd

Abstracts

In 2014, meal replacement registered current value growth of 16%. The positive growth rate of the category was linked to the performance of Herbalife, which dominates sales. The company invested significantly in marketing activities in order to boost its own sales from 2009 onwards and enjoyed strong growth due to its continued marketing activities and improved economic conditions in the country.

Euromonitor International's Meal Replacement in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Convalescence, Meal Replacement Slimming.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Meal Replacement market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Meal Replacement by Category: Volume 2009-2014
  Table 2 Sales of Meal Replacement by Category: Value 2009-2014
  Table 3 Sales of Meal Replacement by Category: % Volume Growth 2009-2014
  Table 4 Sales of Meal Replacement by Category: % Value Growth 2009-2014
  Table 5 Sales of Meal Replacement Slimming by Type: % Value Breakdown 2009-2014
  Table 6 NBO Company Shares of Meal Replacement: % Value 2010-2014
  Table 7 LBN Brand Shares of Meal Replacement: % Value 2011-2014
  Table 8 Distribution of Meal Replacement by Format: % Value 2009-2014
  Table 9 Forecast Sales of Meal Replacement by Category: Volume 2014-2019
  Table 10 Forecast Sales of Meal Replacement by Category: Value 2014-2019
  Table 11 Forecast Sales of Meal Replacement by Category: % Volume Growth 2014-2019
  Table 12 Forecast Sales of Meal Replacement by Category: % Value Growth 2014-2019
Executive Summary
Packaged Food Registers Above-average Growth in 2014
Increased Demand for Packaged Food Promising Convenience
Artisanal Products Continue To Decline at Benefit of Packaged Food Products
Modern Grocery Gains at Cost of Independent Small Grocers
Positive Outlook for Packaged Food Over Forecast Period
Key Trends and Developments
Rapid Urbanisation and High Rate of Young Population Stimulate Growth
Increasing Demand for Health and Wellness Products
Share of Private Label Products Increases
Increasing Shift From Artisanal Products Towards Packaged Products
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends - Foodservice
Prospects
Category Data
  Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
  Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  Table 48 Sales of Packaged Food by Category: Value 2009-2014
  Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  Table 54 Penetration of Private Label by Category: % Value 2009-2014
  Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Definitions
Sources
  Summary 1 Research Sources