Kraft Foods Group, Inc in Packaged Food (World)

Date: April 9, 2013
Pages: 44
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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A new global packaged food player was created in October 2012, as Kraft Foods Inc restructured its operations into two independently listed entities and spun off its North American grocery business under the Kraft Foods Group name. The company benefits from the strength of its brand portfolio and its leading positions in many of its core categories in North America; however, in terms of growth dynamism, the group’s prospects are limited by market maturity and strong competition.

Euromonitor International’s Kraft Foods Group, Inc in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Kraft Foods Group, Inc in Packaged Food (World)
Euromonitor International
April 2013
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Dairy Opportunities
Chilled Processed Food Opportunities
Sauces, Dressings and Condiments
Dried Processed Food
Brand Strategy
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