Ice Cream in Morocco

June 2024 | 25 pages | ID: IE0E76E70E7EN
Euromonitor International Ltd

Abstracts

Retail volume sales of ice cream continue to expand in Morocco in 2024, rising at the same rate as was recorded in the previous year. Rising food and energy prices, due to the disruption of global supply chains, have weakened the purchasing power of the majority of Moroccans, with most local consumers falling within lower-income groups. Within a context of continuing economic uncertainty, consumers have limited their intake of perceived non-essential snacks, including ice cream, which saw signif...

Euromonitor International's Ice Cream in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Plant-based Ice Cream, Take-Home Ice Cream, Unpackaged Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ice Cream market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Ice Cream in Morocco
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

ICE CREAM IN MOROCCO
KEY DATA FINDINGS

2024 DEVELOPMENTS

Sales suffer from seasonality
Players invest in innovation
Mobigen stays ahead of the rest
PROSPECTS AND OPPORTUNITIES
Ice cream faces positive future
Certain segments set to remain niche despite broader trends
Major players prefer modern distribution channels
CATEGORY DATA
Table 1 Sales of Ice Cream by Category: Volume 2019-2024
Table 2 Sales of Ice Cream by Category: Value 2019-2024
Table 3 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 4 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 6 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 7 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 8 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 13 Distribution of Ice Cream by Format: % Value2019-2024
Table 14 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 15 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
SNACKS IN MOROCCO
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 18 Sales of Snacks by Category: Volume 2019-2024
Table 19 Sales of Snacks by Category: Value 2019-2024
Table 20 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 21 Sales of Snacks by Category: % Value Growth 2019-2024
Table 22 NBO Company Shares of Snacks: % Value 2020-2024
Table 23 LBN Brand Shares of Snacks: % Value 2021-2024
Table 24 Penetration of Private Label by Category: % Value 2019-2024
Table 25 Distribution of Snacks by Format: % Value 2019-2024
Table 26 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 27 Forecast Sales of Snacks by Category: Value 2024-2029
Table 28 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 29 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources