Gum in Serbia

July 2023 | 16 pages | ID: G408EA1056CEN
Euromonitor International Ltd

Abstracts

Retail volume sales of gum saw relatively modest growth in 2023, when compared to the performance of the previous year. Chewing gum continued to account for the lion’s share of the category, as well as recording the stronger performance. Sugar-free gum was the most widely available product type, with products with tooth-whitening and breath freshening properties being especially valued by consumers. Retail sales of bubble gum, on the other hand, saw a further decline in volume sales in 2023, due...

Euromonitor International's Gum in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

GUM IN SERBIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slowdown in growth in 2023, as consumers look to other breath-refreshing alternatives
Wrigley has virtual monopoly on sales
Convenience and accessibility dictate distribution choices
PROSPECTS AND OPPORTUNITIES
More time spent outside the home will drive demand for gum, although growth potential will be limited by the popularity of other breath-freshening alternatives
Sugar-free gum will continue to lead sales
Wrigley will maintain its dominance, but smaller players will gain ground
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2018-2023
Table 2 Sales of Gum by Category: Value 2018-2023
Table 3 Sales of Gum by Category: % Volume Growth 2018-2023
Table 4 Sales of Gum by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Gum: % Value 2019-2023
Table 6 LBN Brand Shares of Gum: % Value 2020-2023
Table 7 Distribution of Gum by Format: % Value 2018-2023
Table 8 Forecast Sales of Gum by Category: Volume 2023-2028
Table 9 Forecast Sales of Gum by Category: Value 2023-2028
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SNACKS IN SERBIA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2018-2023
Table 13 Sales of Snacks by Category: Value 2018-2023
Table 14 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 15 Sales of Snacks by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Snacks: % Value 2019-2023
Table 17 LBN Brand Shares of Snacks: % Value 2020-2023
Table 18 Penetration of Private Label by Category: % Value 2018-2023
Table 19 Distribution of Snacks by Format: % Value 2018-2023
Table 20 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 21 Forecast Sales of Snacks by Category: Value 2023-2028
Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources