Gum in Morocco

July 2023 | 21 pages | ID: GEC42301CD4EN
Euromonitor International Ltd

Abstracts

Retail sales of gum saw a modest performance in volume terms in 2023, continuing the trend of the previous year. Demand was restricted by the uncertain economic climate, which forced Moroccans to people cut back on unnecessary expenses, including snack products such as gum. However, leading players Mondelez International Inc and Foods & Goods SA (Perfetti) were able to sustain growth in the category by expanding their respective ranges of sugar-free gum offerings. Increasingly hectic lifestyles,...

Euromonitor International's Gum in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

GUM IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive growth in 2023, despite tough economic climate
Sugar-free chewing gum leads sales
Mondelez continues to lead the way
PROSPECTS AND OPPORTUNITIES
Modest growth expected, despite ongoing economic uncertainty
Health and wellness trend will exert a growing influence
Sugar confectionery could pose a threat to bubble gum
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2018-2023
Table 2 Sales of Gum by Category: Value 2018-2023
Table 3 Sales of Gum by Category: % Volume Growth 2018-2023
Table 4 Sales of Gum by Category: % Value Growth 2018-2023
Table 5 Sales of Gum by Flavour: Rankings 2018-2023
Table 6 NBO Company Shares of Gum: % Value 2019-2023
Table 7 LBN Brand Shares of Gum: % Value 2020-2023
Table 8 Distribution of Gum by Format: % Value 2018-2023
Table 9 Forecast Sales of Gum by Category: Volume 2023-2028
Table 10 Forecast Sales of Gum by Category: Value 2023-2028
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SNACKS IN MOROCCO
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2018-2023
Table 14 Sales of Snacks by Category: Value 2018-2023
Table 15 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 16 Sales of Snacks by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Snacks: % Value 2019-2023
Table 18 LBN Brand Shares of Snacks: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Snacks by Format: % Value 2018-2023
Table 21 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 22 Forecast Sales of Snacks by Category: Value 2023-2028
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources