Gum in Kenya

July 2023 | 17 pages | ID: GCC5C405EE7EN
Euromonitor International Ltd

Abstracts

Gum is set to maintain slow retail volume growth and more dynamic current value growth in 2023, with fairly similar rises expected for both bubble gum and chewing gum. The former is mainly consumed by children, and the latter by adults. Despite the rising population, more dynamic volume growth continues to be hampered by the large informal market, which remains a strong competitor for formal retailing when it comes to sales of gum. Street hawkers and large open-air markets are widespread in Keny...

Euromonitor International's Gum in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

GUM IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Small local grocers leads formal trade of gum, due to small pack sizes
Wrigley maintains its dominance, but a local player launches a new reference
New production site in Kenya helps Wrigley/Mars strengthen its position
PROSPECTS AND OPPORTUNITIES
Functional benefits and flavours will remain important to maintain growth
Rising prices likely to hamper the growth prospects for gum
Younger consumers will remain an important target group for players
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2018-2023
Table 2 Sales of Gum by Category: Value 2018-2023
Table 3 Sales of Gum by Category: % Volume Growth 2018-2023
Table 4 Sales of Gum by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Gum: % Value 2019-2023
Table 6 LBN Brand Shares of Gum: % Value 2020-2023
Table 7 Distribution of Gum by Format: % Value 2018-2023
Table 8 Forecast Sales of Gum by Category: Volume 2023-2028
Table 9 Forecast Sales of Gum by Category: Value 2023-2028
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Gum by Category: % Value Growth 2023-2028
SNACKS IN KENYA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2018-2023
Table 13 Sales of Snacks by Category: Value 2018-2023
Table 14 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 15 Sales of Snacks by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Snacks: % Value 2019-2023
Table 17 LBN Brand Shares of Snacks: % Value 2020-2023
Table 18 Distribution of Snacks by Format: % Value 2018-2023
Table 19 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 20 Forecast Sales of Snacks by Category: Value 2023-2028
Table 21 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources