Gum in Belgium

July 2024 | 19 pages | ID: GFC3BC2873CEN
Euromonitor International Ltd

Abstracts

Gum has rebounded well from the pandemic and volume sales are stabilising amid the greater normality of consumer lifestyles. Strong promotional activity, innovation and the trend towards smaller portions have supported volume growth in 2024. Prominent players, including Perfetti Van Melle and Cadbury Belgium (Mondelez), helped to steer the category’s resurgence, as re-engaged impulse buyers sought the comfort of familiar brands. Despite indications of recuperation, chewing gum still has a way to...

Euromonitor International's Gum in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Gum in Belgium
Euromonitor International
July 2024

LIST OF CONTENTS AND TABLES

GUM IN BELGIUM
KEY DATA FINDINGS

2024 DEVELOPMENTS

Gum reports positive volume growth
Innovation and on-the-go consumption drive chewing gum sales
Slightly negative performance for bubble gum
PROSPECTS AND OPPORTUNITIES
More sophisticated benefits sought out as sugar-free becomes the norm
Impulse buys stimulated by on the go lifestyles
Bubble gum volume sales to decline
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2019-2024
Table 2 Sales of Gum by Category: Value 2019-2024
Table 3 Sales of Gum by Category: % Volume Growth 2019-2024
Table 4 Sales of Gum by Category: % Value Growth 2019-2024
Table 5 Sales of Gum by Flavour: Rankings 2019-2024
Table 6 NBO Company Shares of Gum: % Value 2020-2024
Table 7 LBN Brand Shares of Gum: % Value 2021-2024
Table 8 Distribution of Gum by Format: % Value 2019-2024
Table 9 Forecast Sales of Gum by Category: Volume 2024-2029
Table 10 Forecast Sales of Gum by Category: Value 2024-2029
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Gum by Category: % Value Growth 2024-2029
SNACKS IN BELGIUM
EXECUTIVE SUMMARY
Snacks in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2019-2024
Table 14 Sales of Snacks by Category: Value 2019-2024
Table 15 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 16 Sales of Snacks by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Snacks: % Value 2020-2024
Table 18 LBN Brand Shares of Snacks: % Value 2021-2024
Table 19 Penetration of Private Label by Category: % Value 2019-2024
Table 20 Distribution of Snacks by Format: % Value 2019-2024
Table 21 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 22 Forecast Sales of Snacks by Category: Value 2024-2029
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources