Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th Edition

Date: September 22, 2010
Pages: 216
Price:
US$ 4,500.00
Publisher: Packaged Facts
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: G5C8ED0A6DAEN
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Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th Edition
The conventional wisdom goes that gourmet/premium foods fare well during economic downturns because consumers view them as “affordable luxuries.” But the “Great Recession” of 2008-2009 disproved this theory as mighty Starbucks, the bellwether for the democratization of luxury, was among the first companies hit by cutbacks in consumer spending. For the market overall, Packaged Facts conservatively estimates that total U.S. retail sales of gourmet/premium foods and beverages through all retail channels rose to $67.1 billion in 2009, an increase of 3.7% over the previous year’s sales of $64.7 billion compared with the 2005-2009 compound annual growth rate of 8.7%.

Still, success remains to be had, and many gourmet/premium marketers and retailers are succeeding by finding ways to respond to the economic slowdown not by ignoring it or reversing strategy, but by incorporating its impact on consumer behavior as a factor among others. This new report from Packaged Facts is an indispensible tool to this end, answering such questions as: Which gourmet/premium products and market segments have been faring well in the new economy? How are marketers and retailers adjusting? How can they recast and reposition their goods? Who are the most viable consumers, and how can they best be reached? Which media and marketing messages resonate for these consumers, and in what contexts?

Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th Edition also pinpoints market size, analyzes growth potential and identifies issues and trends that will affect the marketplace through 2014. Focusing on consumer lifestyles and demographics through extensive analysis of Experian Simmons panel data, the report examines their attitudes and behaviors toward gourmet/premium foods and beverages, retail shopping patterns, and media usage and preferences, both traditional and social. Also included is extensive coverage of new product trends and marketing and advertising positioning, all discussed within the context of the social, economic, and psychographic drivers of current consumer behavior.

Additional data sources include SymphonyIRI Group sales tracking of selected products and brands through tracked mass-market channels; Datamonitor’s Product Launch Analytics data tracking new product introductions; and proprietary data from Packaged Facts’ own consumer survey, which is based on a national online poll conducted in May/June 2010.
CHAPTER 1 EXECUTIVE SUMMARY

Methodology & Scope
Chocolate Market Size & Growth
  Figure 1-1 Retail Chocolate Sales, 2003-2009
  Figure 1-2 Chocolate Sales Forecast, 2010-2014 ($ millions)
Chocolate Manufacturers and Marketers
  Figure 1-3 Top 5 U.S. Chocolate Companies by Market Share, 2004 vs. 2009 (percent)
New Product Development
  Figure 1-4 New Chocolate Introductions, 2005-2009 (SKUs)
  Figure 1-5 Chocolate Segment Evolution
Consumer Trends
  Figure 1-6 Chocolate Brand Preference Trends, 2008-2010 (Percent)

CHAPTER 2 MARKET SIZE AND GROWTH

Introduction
  Methodology and Scope
Confectionery Industry
  Global Confectionery Industry
  U.S. Confectionery Industry
U.S. Chocolate Industry
  Historic Trends
  Table 2-1 Confectionery Sales and Category Market Share, 2009 ($ billions and percent)
  Figure 2-1 Confectionery Sales Market Share by Category, 2004 & 2009 (Percent)
  Figure 2-2 Food Categories Ranked by Sales, 2009 ($ billions)
  Figure 2-3 Food Categories Ranked by Sales Growth, 2009
  Figure 2-4 Retail Chocolate Sales, 2003-2009
  Table 2-2 Retail Chocolate Sales by Volume & Value, 2002-2009 (Millions pounds & dollars)
  Figure 2-5 Retail Chocolate Sales Growth by Value & Volume, 2002-2009 (Percentage)
  Export and Import Trends
  Table 2-3 Top 15 Chocolate Export Destinations by Country, 2008-2009 ($ Millions & percent)
  Figure 2-6 Top 10 Chocolate Export Destination Market Share by Country, 2009
  Table 2-4 Top 15 Chocolate Import Originations by Country, 2008-2009 ($ Millions & percent)
  Figure 2-7 Top 10 Chocolate Import Origination Market Share by Country, 2009
  Chocolate Category Trends
  Figure 2-8 Chocolate Market Share by Category and Value, 2009 (percent)
  Figure 2-9 Chocolate Market Share by Category & Volume, 2009 (percent)
  Figure 2-10 Chocolate Market Share Change by Category & Value, 2004 vs. 2009 (Percent)
  Figure 2-11 Chocolate Market Share by Product Category, 2009 (Percent)
  Table 2-5 Chocolate Sales Growth by Dollar and Volume, 2009 ($ million & percent)
  Table 2-6 Chocolate by Dollar and Product Category, 2005-2009 ($ millions)
  Figure 2-12 Chocolate Sales Growth by Dollar and Product Category, 2005-2009 (Percent)
  Per Capita Consumption
  Distribution Channel Issues
  Table 2-7 Chocolate Per capita Consumption by Country, 2008 (Pounds)
  Figure 2-13 Chocolate Per Capita Consumption in U.S., 2002-2009 (Pounds and Dollars)
  Projected Market Growth
  Figure 2-14 Chocolate Sales Forecast, 2010-2014 ($ millions)
Chocolate Category Analysis
  Everyday Chocolate
  Gift Box Chocolate
  Novelty Chocolate
  Seasonal Chocolate
  Table 2-8 Seasonal Chocolate Sold Through FDM Channels by Holiday, 2009 ($ millions and percent)
  Figure 2-15 Seasonal Chocolate Sold Through FDM Channels by Holiday, 2004-2009 (percent)
  Sugarfree/Sugarless Chocolate
  Figure 2-16 Sugar-free Chocolate Sold Through FDM Channels by Sales and Growth Rate, 2004-2009 ($ million & percent)
  Private Label Chocolate
  Table 2-9 Private Label Chocolate Sold Through FDM Channels by Sales & Growth Rate, 2004-2009 ($ million & percent)
  Table 2-10 Private Label Chocolate Sold Through FDM Channels by Category, 2004-2009 ($ million)
  Table 2-11 Private Label Chocolate Sold Through FDM Channels by Growth & Category, 2004-2009 (Percent)
  Figure 2-17 Private Label Chocolate Sold Through FDM Channels by Growth & Category, 2004-2009 (Percent)

CHAPTER 3 THE MARKETERS

Introduction
  Methodology & Scope
Leading Global Chocolate Companies
  Figure 3-1 Top 10 Global Confectioners That Manufacturer Chocolate by Market Share, 2010 (percent)
  Table 3-1 Top Global Confectioners That Manufacturer Chocolate, 2010
Leading U.S. Chocolate Companies
Sales by Brand
  Table 3-2 Top 5 Chocolate Companies by Sales and Percent Growth, 2004-2009 ($ millions & percent)
  Figure 3-2 Top 5 U.S. Chocolate Companies by Market Share, 2004 vs. 2009 (percent)
  Figure 3-3 Top 20 Chocolate Companies Ranked by Sales Growth Through FDM Channels, 2008-2009 (percent)
  Table 3-3 Top 10 Chocolate Candy Brands Box/Bag/Bars <3.5-oz, 2009 ($ million & percent)
  Table 3-4 Top 10 Chocolate Candy Brands Box/Bag/Bars >3.5-oz, 2009 ($ million & percent)
  Table 3-5 Top 10 Chocolate Candy Brands Snack/Fun Size, 2009 ($ million & percent)
  Table 3-6 Top 10 Chocolate Candy Brands Gift Box, 2009 ($ million & percent)
  Table 3-7 Top 8 Chocolate Candy Brands Sugarfree/Sugarless, 2009 ($ million & percent)

CHAPTER 4 MARKETING & NEW PRODUCT TRENDS

Introduction
  Methodology & Scope
New Product Development
  Product Introductions
  New Product Claims
  Table 4-1 New Confectionery Product Introductions, 2005-2009 (SKUs)
  Figure 4-1 New Confectionery Product Introduction Market Shares, 2005-2009 (SKUs)
  Table 4-2 Top 20 New Chocolate Product Claims, 2009 (# Reports & percent)
  Figure 4-2 New Chocolate Introductions, 2005-2009 (SKUs)
  Table 4-3 Top 10 New Chocolate Product Claims, 2005-2009 (# Reports)
  Table 4-4 Select New Chocolate Product Claims, 2005-2009 (# Reports and percent)
  New Product Flavors
  Table 4-5 Top 20 New Chocolate Product Flavors, 2009 (# Reports)
Market Segment Analysis
  Premium Segment
  Table 4-6 Premium Chocolate Segments by Price ($/ounce & $/pound)
  Figure 4-3 Premium & Conventional Chocolate Sales Growth Through FDM Channels, 2006-2009 (percent)
  Figure 4-4 Top 10 Premium Chocolate Marketers sold Through FDM Channels, 2009 (percent)
  Ethical Consumerism Segment
  Overview
  Table 4-7 Top 10 Ethical Chocolate Companies Sold Through Natural Channels, 2008-2009 (Dollars & percent)
  Figure 4-5 Ethical Chocolate Company Market Share Sold in Natural Channels, 2009 vs. 2010 (Percent)
  Fair Trade
  Table 4-8 Organic and Fair Trade Chocolate Sales Sold Through Natural Channels, 2008-2009 (Dollars & percent)
  Figure 4-6 Ethical Chocolate New Product Launches, 2001-2010 (# Reports)
  Figure 4-7 Certified Organic & Fair Trade and Fair Trade Only Bean Imports, 2003-2009 (Metric Tons)
  Table 4-9 Certified Fair Trade & Organic and Fair Trade Only Cocoa Bean Imports, 2002-2009 (Metric tons & percent)
  Organic
  Sustainability
  Healthy/Functional Segment
  Table 4-10 Rainforest Alliance Certified Cocoa Value, 2005-2009 ($ millions)
  Figure 4-8 Rainforest Alliance Certified Cocoa, 2005-2012 (Thousand Metric Tons)
  All-Natural Segment
  Figure 4-9 Chocolate Segment Evolution
Trend Analysis
  Craft Chocolate Making
  Table 4-11 All-Natural Chocolate Sold by Channel, 2008-2009 ($ Millions & percent)
  Figure 4-10 Natural Chocolate New Product Launches, 2001-2010 (# Reports)
  Savory Inspired Chocolate
  Figure 4-11 Savory Chocolate New Product Launches, 2001-2010 (# Reports)
  Exotic Flavors
  Raw Cacao Products
  Vegan Chocolate
  Wine Themed Chocolate
  Figure 4-12 Vegan Chocolate New Product Launches, 2001-2010 (# Reports)
  Figure 4-13 Wine Themed New Product Launches, 2001-2010 (# Reports)
  Upscale Chocolate Candy Bars
  Exotic Delivery
  Beyond Bars
  Extreme Milk Chocolate
  Alternative Distribution Channels
  Waning Trends
  Extreme Dark Chocolate Bars
  Single Origin Bars
  Figure 4-14 Dark, Milk and White Chocolate New Product Launches, 2005-2009 (# Reports)
  Figure 4-15 Single Origin New Product Launches 2001-2010 (# Reports)

CHAPTER 5 THE CONSUMER

Introduction
  Methodology & Scope
Brand Preferences
  Figure 5-1 Chocolate Brand Preference Trends, 2008-2010 (Percent)
  Table 5-1 Chocolate Brand Preference Trends, 2008-2010 (Index & Percent)
  Table 5-2 Purchasing Index for Adult Chocolate Buyers by Marketer, 2010 (Index)
Brand Reputation
  Table 5-3 Consumer Satisfaction Index for Top Food Manufacturers, 2005-2009 (Index & Percent)
Consumer Demographics & Psychographics
  Table 5-4 Purchasing Index for Conventional and Premium Chocolate Adult Buyers, 2010 (Index)
  Table 5-5 Food Attitudes & Opinions Index for Conventional and Premium Adult Chocolate Buyers, 2010 (Index)
  Table 5-6 Relative Importance of Grocery Store Shopping Attributes (Percent)
Literature Review of Consumer Surveys
  Consumer Shopping Behavior
Millennials: A Portrait of Generation Next
Marketing to Millennials
  Table 5-7 What Makes Your Generation Unique?
  Table 5-8 Use of Technology by Generation
  Figure 5-2 Environmentally Conscious Behavior by Generation

APPENDIX: ADDRESSES

Acronyms
Terms & Definitions
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