Frozen Processed Food in Tunisia

March 2015 | 50 pages | ID: FA5E1CE89CBEN
Euromonitor International Ltd

Abstracts

The category continued to register healthy value growth in 2014 of 8% mainly driven by the strong rise in unit prices. On the other hand, retail volume sales registered limited growth of 1% in 2014. This was mainly due to the performance of frozen pizza, the main product category, which only registered 1% retail volume growth in 2014 due to the fact that it is approaching maturity. Frozen pizza accounted for a share of 93% of overall value sales of frozen processed food in 2014. The widespread...

Euromonitor International's Frozen Processed Food in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Frozen Processed Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Frozen Processed Food by Category: Volume 2009-2014
  Table 2 Sales of Frozen Processed Food by Category: Value 2009-2014
  Table 3 Sales of Frozen Processed Food by Category: % Volume Growth 2009-2014
  Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2009-2014
  Table 5 NBO Company Shares of Frozen Processed Food: % Value 2010-2014
  Table 6 LBN Brand Shares of Frozen Processed Food: % Value 2011-2014
  Table 7 Distribution of Frozen Processed Food by Format: % Value 2009-2014
  Table 8 Forecast Sales of Frozen Processed Food by Category: Volume 2014-2019
  Table 9 Forecast Sales of Frozen Processed Food by Category: Value 2014-2019
  Table 10 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2014-2019
  Table 11 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2014-2019
El Mazraa in Packaged Food (tunisia)
Strategic Direction
Key Facts
Summary 1 El Mazraa: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 El Mazraa: Competitive Position 2014
Executive Summary
Healthy Growth Recorded Across All Packaged Food Categories, Despite Rising Prices
Rising Demand for Convenience Pushes Growth in 2014
Artisanal Products and Domestic Manufacturers Continue To Lead
Traditional Grocery Retailers Dominates, Whilst Modern Outlets Intensify the Competition
Strong Growth Expected Over the Forecast Period
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
  Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  Table 47 Sales of Packaged Food by Category: Value 2009-2014
  Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  Table 53 Distribution of Packaged Food by Format: % Value 2009-2014
  Table 54 Distribution of Packaged Food by Format and Category: % Value 2014
  Table 55 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  Table 56 Forecast Sales of Packaged Food by Category: Value 2014-2019
  Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources